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The World'S Greatest Music Magazine: We Think Popular
The World'S Greatest Music Magazine: We Think Popular
we think
popular.
Circulation
61,485
Readership
377,000
what is Q?
Q is the UKs No. 1 actively-purchased music magazine.
Q is about quality and character. Qs readers prize its lavish
photography, in-depth reporting and sense of humour.
abc1 profile
Median Age
72%
32
male/female
70%/30%
we think
popular.
The READER
THE WORLDS GREATEST MUSIC MAGAZINE
data
THE WORLDS GREATEST MUSIC MAGAZINE
why advertise?
Q readers are affluent 72% are ABC1 with high disposable
income and they lead opinions. In fact, Q has the second highest ABC1
out of the whole mens market.*
Q is a truly multi-media property which extends from the print magazine into
Q Online, Q Radio, live events and the world-famous Q Awards.
Q has over 25 years of heritage a quarter-century of trust and credibility
earned by tirelessly setting the agenda in rock and roll.
Q has an extremely high brand influence score of 73%, greater than both GQ
and Esquire. Q readers exercise a strong influence on their friends and family
creating a strong multiplier effect for advertisers.
Q is an official partner of Europes biggest music event, the Glastonbury
Festival meaning that only Q can bring you exclusive access to the Festival
via its acclaimed Official Review.
we think
popular.
mission
statement
we think
popular.
brand extensions
WELCOME TO QS WORLD
The Q Awards
Every year Q hosts the most glittering array of rock and roll starpower in the
music calendar. Sir Paul McCartney, U2, Coldplay, the Gallaghers, Blur and Amy
Winehouse are among our legendary guests. The Awards generate priceless PR
profile for artists and commercial partners alike, in the national press and beyond.
we think
popular.
brand extensions
THE WORLDS GREATEST MUSIC MAGAZINE
Q iPad
A brand-new interactive
tablet edition launched
in August 2012, making Q
available worldwide instantly
to an audience of millions.
Opportunities for advertisers
include bespoke embedded
video content, picture
exclusives and more.
Q Radio
Playing an eclectic mix of the best
in rock and discovering the most
exciting new artists, Q Radio
reaches 196,000 people a week.
The station hosts intimate live
sessions with stars incuding Noel
Gallagher and Emeli Sand.
we think
popular.
Q social media
With an amazing 69,549 followers
on Twitter (@QMagazine) and
32,556 Facebook likes, Q keeps in
touch with its readers all day, every
day. Q uses social media to drive
readers to different parts of the
Q brand, sparking debate and
sharing our content.
329,888
unique users
569,659
page
impressions
15,886
newsletter
subscribers
69,549
Twitter
followers
32,556
facebook
fans
we think
popular.
Q Online
With 329,888 unique users and 569,659 page impressions,
www.qthemusic.com is a powerhouse hub for music fans
providing news, exclusive interviews and video content,
hot new music and ample opportunities for innovative
commercial partnerships.
Influence
BRAND INFLUENCE
Qs specialist depth of knowledge and
authority in the music world make it a powerful
influencer. In a recent survey, readers scored Q
at 73%, higher than either GQ or Esquire.
And the average Q reader is more likely to
influence their peers when it comes to choices
on financial services, food, toiletries and more
EDITORIAL INFLUENCE
Q gets the stars other artists cant reach.
When Blur reunited for the last time on
2012 they gave Q unprecedented access
over a three-month period to build up a
unique portrait of one of Britains most
beloved bands.
READER INFLUENCE
Music is at the centre of British culture,
and Q readers lead opinion across all
areas of their lives not just rock and roll.
Q readers are much more likely to rate
as influential consumers compared
to all other men making them a highly
desirable audience to target.
we think
popular.
Case study
Activity
l The Hives performing a private gig
on-board a National Express coach on
the way to Reading Festival
l 2 x SP advertorials to encourage
readers to enter and to review the gig
l Online advertorials, newsletters,
solus newsletters and directional
media plus social media integration.
Q Promotion
to Reading
win a privaTe
hives gig!
With their self-aggrandising betweensong commentary, matching black-andwhite outfits and incendiary punk
racket, The Hives remain one of the
most thrilling live acts on the planet.
National Express is giving one Q reader
and four of their friends the chance
to watch their very own private Hives
gig at Reading Festival, travelling
there aboard the National Expresss
Rock & Roll service. Head to www.
Qthemusic.com/nationalexpress
and answer the question for your
chance to win**.
To see the full line-up and for more
information on The Reading Festival
2012 go to www.readingfestival.co.uk
business
Ad Schedule
Cover Date
On Sale
Copy
Deadline
Feb 2013
March 2013
April 2013
May 2013
June 2013
July 2013
Aug 2013
Sep 2013
Oct 2013
Nov 2013
Dec 2013
Jan 2014
28 Dec 2012
29 Jan 2013
26 Feb 2013
26 March 2013
30 April 2013
28 May 2013
25 June 2013
30 Jul 2013
27 Aug 2013
24 Sept 2013
29 Oct 2013
26 Nov 2013
7 Dec 2012
08 Jan 2013
05 Feb 2013
05 March 2013
09 April 2013
03 May 2013
04 June 2013
09 July 2013
05 Aug 2013
03 Sept 2013
08 Oct 2013
05 Nov 2013
Ad specs
Full PAGE
HALF PAGE
VERTICAL
Half page
horizontal
1/4 page
vertical
Trim 285 x 70
Bleed 291 x 73 (RH)
Type 265 x 60
advertising rates
DISPLAY
Full page fh
Full page rop
half page
ibc/ obc
dps fh
dps ROP
advertorials
Full page
DPS
HALF PAGE
we think
popular.
10,072
9,156
5,036
11,902
19,136
17,396
11,902
22,615
6,547
PRODUCTION
Bound-in
tip-on
loose insert
65 CPT
65 CPT
45 CPT
contact
editorial team
editor
Andrew Harrison
senior EDITOR
Matt Mason
BRAND DIRECTOR
Rob Walsh
Music Manager
Martin Bojtos
FILM Manager
Liz Harriott
CREATIVE SOLUTIONS
manager
Stefanie Daniels
Creative Solutions
Manager
Ariana Dunne
Creative Solutions
director
Tayba Hussain
CLASSIFIED
Claudine Platt
Karen Gardiner
01733 468288
LOOSE INSERTS
h Bauer publishing
Katherine Brown
Howard Foster
we think
popular.