Professional Documents
Culture Documents
Kerrang Media Pack
Kerrang Media Pack
Kerrang Media Pack
we think
popular.
WHY ADVERTISE?
Circulation
37,603
l Kerrang! has over 30 years of heritage and is the biggest music weekly
in the world.
abc1 profile
l Kerrang! reaches more young readers than any other music magazine.
Having a younger profile is a big advantage as traditionally this age group
is elusive (and expensive) to reach. As well as music releases this makes
Kerrang! perfect for advertisers around film, games, mobile technology
and government messages.
MeAn Age
Readership
294,000
46%
27
solus
readership
74%
we think
popular.
AWAR
DW
JOURN INNING
ALISM
l Ja
the mission
mes Mc
Editor o Mahon voted
f the Y
Record o ear at the
Music Jo f the Day
urna
PR Awar lism and
ds 2012
the
reader
Pete, 25, lives and breathes rock music. It informs his choice of friends, his hobbies,
leisure time, attitudes, fashion sense and lifestyle.
Above all he is fanatical about THEIR music and he is proud to be a part of the
scene. When he is not listening to music or watching music TV, he is a high
consumer of all forms of technology. Pete is hugely passionate about everything
he does whether it is going to Gigs, playing video games, planning holidays, going
shopping with friends or going to the cinema.
He is plugged in, sharp, has a strong moral code and rejoices in his individuality. He
is a fashion trend setter in his peer group but he is heavily influenced by musical
icons and scenes. Like the bands he supports he is extremely loyal to the brands he
trusts. The way he looks and the clothes he wears is integral to communicating his
identity to the world.
we think
popular.
influence
Black xs
Kerrang! partnered with Paco Rabanne to promote Black XS with a cross media campaign to
give readers the chance to enter their bands to win a recording deal with Search & Destroy
Records. This generated 500 entrants, a huge spike in Kerrang.com traffic and culminated in
the final 4 bands fighting it out at a live gig at the O2.
l Talks to me in my language.
l Is the authority in its market.
l Has stuff I talk about with my friend.
l Makes me feel more knowledgeable.
l Like to be seen with this magazine.
l Believe what I read in this magazine.
Notable consumer brands that have used
Kerrang! in the last 12 months include:
we think
popular.
case studies
The Approach
Kerrang as part of a cross media campaign were briefed to deliver a creative execution
designed to encourage young people to register to vote and communicate the ease
of the voting registration process in the run up to the 2010 general election.
Promotion
dont be part
of the silent
generation!
WANT TO MAKE YOUR VOICE HEARD? THEN
MAKE SURE NOTHING STOpS YOU VOTING...
hotdogs in 12 minutes... So
what are you waiting for?
All you need to do is fill in a Optional extra: Free your
simple and short registration music with powerful
stereo sound.
form that includes your
name, address, and a few
other details. Fill one in
online by visiting www.
aboutmyvote.co.uk. Then
you just need to print the
form, sign it, and send
it to your local electoral
registration office (you can
get their address on this site
too). Or you can get a form
sent to you in the post by
calling 0800 3280 280. How
easy is that? Very easy!
www.abOutMyvOte.cO.uk
The Idea
A 5 week multi media campaign that identifies with the core 17-24 audience and
encourage them to register to vote. It will demonstrate that their voice counts and that
if they dont register they wont be able to have their say. Ultimately we will drive
potential voters to register their vote at www.aboutmyvote.co.uk or by calling.
we think
popular.
CAse studies
BIFFY CLYRO EP
Kerrang! negotiated a free exclusive
Biffy Clyro EP download cover
mount with all 12,000 downloads
being redeemed on the first day.
MY CHEMICAL ROMANCE
BREAKOUT AD
Warner Music wanted to do an ad with standout and that
would appeal to their fans. We worked with the Kerrang!
editorial team to produce this fantastic breakout ad.
we think
popular.
Brand extensions
Download festival
Kerrang! is the official media partner
with Download Festival. With all the
exclusive media coverage.
Kerrang! awards
This has got to be just about the
best awards ceremony in the world
Kelly Jones, Stereophonics
kerrang.com
240,000
unique users
480,000
page
impressions
431,000
twitter
followers
421,355
Facebook fans
Download and K! Awards micro sites all drive PIs through reader
interaction and voting
we think
popular.
Ad Schedule
on sale
copy
deadline
on sale
copy
deadline
JANUARY 2014
1 January 2014
8 January 2014
15 January 2014
22 January 2014
29 January 2014
23 December 2014
02 January 2014
09 January 2014
16 January 2014
23 January 2014
JULY 2014
2 July 2014
9 July 2014
16 July 2014
23 July 2014
30 July 2014
26 June 2014
3 July 2014
10 July 2014
17 July 2014
24 July 2014
FEBRUARY 2014
5 February 2014
12 February 2014
19 February 2014
26 February 2014
30 January 2014
06 February 2014
13 February 2014
20 February 2014
AUGUST 2014
6 August 2014
13 August 2014
20 August 2014
27 August 2014
31 July 2014
7 August 2014
14 August 2014
21 August 2014
MARCH 2014
5 March 2014
12 March 2014
19 March 2014
26 March 2014
27 February 2014
6 March 2014
13 March 2014
20 March 2014
SEPTEMBER 2014
3 September 2014
10 September 2014
17 September 2014
24 September 2014
28 August 2014
4 September 2014
11 September 2014
18 September 2014
APRIL 2014
2 April 2014
9 April 2014
16 April 2014
23 April 2014
30 April 2014
27 March 2014
3 April 2014
10 April 2014
17 April 2014
24 April 2014
OCTOBER 2014
1 October 2014
8 October 2014
15 October 2014
24 October 2014
29 October 2014
25 September 2014
2 October 2014
9 October 2014
16 October 2014
23 October 2014
MAY 2014
7 May 2014
14 May 2014
21 May 2014
28 May 2014
1 May 2014
8 May 2014
15 May 2014
22 May 2014
NOVEMBER 2014
5 November 2014
12 November 2014
19 November 2014
26 November 2014
30 October 2014
6 November 2014
13 November 2014
20 November 2014
JUNE 2014
4 June 2014
11 June 2014
18 June 2014
25 June 2014
29 May 2014
5 June 2014
12 June 2014
19 June 2014
DECEMBER 2014
3 December 2014
10 December 2014
17 December 2014
24 December 2014
31 December 2014
27 November 2014
4 December 2014
11 December 2014
18 December 2014
18 December 2014
we think
popular.
Ad Specs
Full PAGE
HALF PAGE
VERTICAL
Half page
horizontal
1/4
page box
1/4 page
horizontal
strip
1/4 page
vertical
strip
Type 130 x 93
Trim 71 x 210
Trim 285 x 54
Bleed 77 x 216
Bleed 291 x 60
Type 65 x 190
Type 265 x 44
Type 265 x 93
Advertising rates
DISPLAY
Full page fh
Full page rop
half page
ibc/ obc
dps fh
dps ROP
3,025
2,750
1,512
3,575
5,748
5,225
advertorials
full page
5,005
dps 9,510
half page
2,752
we think
popular.
PRODUCTION
Please contact your creative solutions
salesperson for production rates
INSERTS
Bound-in
tip-on
loose insert
65 CPT
65 CPT
45 CPT
contact
editorial team
Editor in chief
Phil Alexander
editor
James McMahon
news editor
Sam Coare
Associate editor
(reviews)
features editor
Editorial Assistant
George Garner
Ryan Cooper
Nick Ruskell
advertising
ASSOCIATE MEDIA
DIRECTOR
Matt Warne
senior trading
executive
Kate Barker
FILM Manager
Liz Harriott
CREATIVE SOLUTIONS
manager
Stefanie Daniels
Creative Solutions
Manager
Rick Williams
PRODUCTION
Bob Soper
Music director
Martin Bojtos
CLASSIFIED advertising
Mitchell Coulter
01733 366378
INSERTS manager
H BAUER PUBLISHING
Katharine Brown
Simon Buckenham