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Mckinsey'S Elements of Success: Strategy Structure Systems Style Staff Skills

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McKinseys Elements of Success

Skills

Strategy

Staff

Structure

Style

Systems

Shared values

Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall

2-1

Marketing Plan Contents

Executive summary
Table of contents
Situation analysis
Marketing strategy
Financial projections
Implementation controls

Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall

2-2

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