THEY BECAME WHAT THEY BEHELDTHEY BECAME WHAT THEY BEHELD WRITTEN BY EDMUND CARPENTER PHOTOGRAPHED BY KEN HEYMAN AN OUTERBRIDGE & DIENSTFREY / BALLANTINE BOOK Outerbridge & Dienstfrey, Distributed by E. P. Dutton Ballantine Books, Inc., An INTEXT Publisher, New YorkThe text owes much to Marshall McLuhan who, in fact, co-euthored portions of an earlier version. We are indebted to the authors quoted and to their publishers, and to Harper's Bazaar in which some portions of the material appeared. The Tribal Man who walks through these pages is composed, like the Bride of Frankenstein, of bits & pieces from many sources. He cannot be found in any nearby jungle or tundra or city, but lives in a more, remote land, in company with the savages of Rousseau & Diderot Library of Congress number 73-129502 First published in the United States of America in 1970 Copyright © 1970 by Edmund Carpenter and Ken Heyman All rights reserved, including the right of reproduction in whole or in part in any form, Design: Hess and/or Antupit Outerbridge & Dienstfrey 200 West 72 Street, New York 10023, Ballantine Books, Inc. 401 Fifth Avenue New York, N. ¥. 10003