Scribd Logo
Upload

Welcome to Scribd!

  • 25 views

    Strategic MGT Process

    Uploaded by

    Abhishek Sahu
    The document discusses the strategic management process, which includes establishing strategic intent, formulating strategies, implementing strategies, and evaluating strategies. It involves analyzing the internal and external environment, defining the business and its vision/mission, developing corporate and business level strategies, and allocating resources for implementation. Strategic intent provides purpose, framework, and sense of direction, discovery, and destiny to motivate employees and guide strategic decisions. It is comprised of the business definition, vision, and mission statements along with objectives. The business definition should clearly define the customer needs being satisfied, customer groups, and distinct competencies. Examples are provided of how companies like Microsoft and IBM have broadened their business definitions over time.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    Strategic MGT Process

    Uploaded by

    Abhishek Sahu
    25 views16 pages
    The document discusses the strategic management process, which includes establishing strategic intent, formulating strategies, implementing strategies, and evaluating strategies. It involves analyzing the internal and external environment, defining the business and its vision/mission, developing corporate and business level strategies, and allocating resources for implementation. Strategic intent provides purpose, framework, and sense of direction, discovery, and destiny to motivate employees and guide strategic decisions. It is comprised of the business definition, vision, and mission statements along with objectives. The business definition should clearly define the customer needs being satisfied, customer groups, and distinct competencies. Examples are provided of how companies like Microsoft and IBM have broadened their business definitions over time.

    Original Description:

    Strategic management process

    Original Title

    Strategic Mgt Process

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document discusses the strategic management process, which includes establishing strategic intent, formulating strategies, implementing strategies, and evaluating strategies. It involves analyzing the internal and external environment, defining the business and its vision/mission, developing corporate and business level strategies, and allocating resources for implementation. Strategic intent provides purpose, framework, and sense of direction, discovery, and destiny to motivate employees and guide strategic decisions. It is comprised of the business definition, vision, and mission statements along with objectives. The business definition should clearly define the customer needs being satisfied, customer groups, and distinct competencies. Examples are provided of how companies like Microsoft and IBM have broadened their business definitions over time.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    25 views16 pages

    Strategic MGT Process

    Uploaded by

    Abhishek Sahu
    The document discusses the strategic management process, which includes establishing strategic intent, formulating strategies, implementing strategies, and evaluating strategies. It involves analyzing the internal and external environment, defining the business and its vision/mission, developing corporate and business level strategies, and allocating resources for implementation. Strategic intent provides purpose, framework, and sense of direction, discovery, and destiny to motivate employees and guide strategic decisions. It is comprised of the business definition, vision, and mission statements along with objectives. The business definition should clearly define the customer needs being satisfied, customer groups, and distinct competencies. Examples are provided of how companies like Microsoft and IBM have broadened their business definitions over time.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 16

    Strategic Management Process

    Business Firms desire.


    Compet
    ence

    Exploit

    Competitive
    Advantage

    Earn Above
    average Returns

    Competiveness

    Strategic Management Process

    Resources
    4/2/2013

    Competencies
    aro

    Capabilities
    2

    Facets of SMP

    Phases of SMP
    Strategic Intent
    establishment
    Formulation of
    Strategies
    Implementation of
    Strategies
    Strategic Evaluation

    4/2/2013

    aro

    Strategic Management Process


    Business definition, Vision, Mission

    Ext Analysis

    Strat
    egy
    Evalu
    ation

    4/2/2013

    SWOT
    Analysis
    Corporate level Strategies
    Business Level Strategies
    Functional Strategies
    Objectives (Long/short)
    Policies

    Resource Allocation
    Corporate Governance
    Structural
    Behavioral
    Functional & Operational
    aro

    Strategic
    Intent

    Int Analysis

    Strategy
    Formulation

    Strategic
    Implement
    ation
    4

    Strategic Intent
    Purpose
    Framework
    It envisions leadership (charts progress ,
    ambition, desire)
    Motivate people
    Enhance team Contributions
    Sustain enthusiasm
    Provide operational definitions

    4/2/2013

    aro

    Strategic Intent
    Environment
    : O/T

    SI
    compromise

    Capabilities
    of Firm

    Sense of Direction
    Attributes
    of

    Sense of Discovery

    SI

    Sense of Destiny

    4/2/2013

    aro

    Strategic Intent
    Focus on growing core brands across
    categories, reaching out to new geographies,
    within and outside India, and improve
    operational efficiencies by leveraging
    technology

    4/2/2013

    aro

    Dabur Operational Segments


    Retail Division

    Consumer Care
    Division

    Intl Business
    Division

    Consumer Health
    Division

    4/2/2013

    aro

    4/2/2013

    aro

    4/2/2013

    aro

    10

    Strategic Intent

    Consists of
    Business Definition,
    Vision,
    Mission and
    Objectives

    4/2/2013

    aro

    11

    Business Definition
    What is our Business ???
    What will it be ???
    What it should be ????

    4/2/2013

    aro

    12

    Derek Abells Framework

    What is being
    satisfied ??

    Who is being
    satisfied ??

    Customer Groups

    Customer Needs.
    Busines
    s
    definiti
    on

    How are Customer


    needs being
    satisfied ?

    Distinct
    Competencies
    4/2/2013

    aro

    13

    Business definition
    Needs can be served in many ways.
    A broad based business definition is
    imperative

    Microsoft changed its strategic intent


    Earlier offering software to satisfy only
    consumer desktop computing needs
    Now offer software that would satisfy any
    form of customer needs for complex
    information processing for any kind of device
    4/2/2013

    aro

    14

    IBM
    Earlier focus on typewriter and tabulating
    equipment
    then providing a means for information
    processing and storage

    4/2/2013

    aro

    15

    4/2/2013

    aro

    16

    You might also like