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Consumer Behavior 1st Quiz
Consumer Behavior 1st Quiz
Naguib Tayel
D. consumed
5-A soft drink company decided to produce a cola drink with more caffeine than usual in
hopes of preventing current teen and early twenties customers from shifting to coffee and
tea drinks after graduating from college. The company test-marketed this new product at a
midwestern university. The company has segmented the market based on ________.
A. psychographics
B. lifestyle
C. demographics
D. geography
6-Which of the following is NOT one of the three stages of the process of perception?
A. interpretation
B. adaptation
C. attention
D. exposure
7- When a gas station blows "fresh coffee smell" around the gas pumps to tempt customers
to come inside for a cup, the gas station is using a form of ________ marketing to influence
customers.
A. one-on-one
B. subliminal
C. differentiated
D. sensory
8- When Jane shops, she must feel the fabric of any potential clothing buy before she even
bothers to see what the design is. She has a high need to touch. Which sense system is
important to Jane in her clothing shopping?
A. visual
B. basic orientation
C. haptic
D. liminal
C. Gestalt
D. hyperreality
14- What is the primary purpose of a perceptual map?
A. The map outlines how the product process functions.
B. Perceptual maps diagram the differences between the sense systems.
C. Perceptual maps outline where a product stands in comparison to competitors in the
minds of consumers.
D. The map shows the threshold values of various retail stimuli.
15- Lifestyle, attributes, competitors, and quality are all dimensions marketers can use to
carve out a brand's ________ in the marketplace.
A. personality
B. position
C. priming
D. trade dress