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    1) Videocon is an Indian consumer durable company established in 1987 that initially produced washing machines and black and white/color TVs and later expanded into air conditioners, refrigerators, and kitchen appliances. 2) Videocon uses two distribution channels - distributors who acquire, transport, and sell products to dealers, and dealers who promote the brand but do not provide after-sales service. 3) Suggestions to improve the channels include reducing the number of dealers to reduce conflicts, providing incentives to intermediaries, and exploring alternative channels like online marketing and company-owned stores.

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    Videcon distribution channel

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    1) Videocon is an Indian consumer durable company established in 1987 that initially produced washing machines and black and white/color TVs and later expanded into air conditioners, refrigerators, and kitchen appliances. 2) Videocon uses two distribution channels - distributors who acquire, transport, and sell products to dealers, and dealers who promote the brand but do not provide after-sales service. 3) Suggestions to improve the channels include reducing the number of dealers to reduce conflicts, providing incentives to intermediaries, and exploring alternative channels like online marketing and company-owned stores.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF or read online from Scribd
    Flag for inappropriate content
    Download as pptx or pdf
    299 views9 pages

    Videcon Distribution Channel

    Uploaded by

    ravi always
    1) Videocon is an Indian consumer durable company established in 1987 that initially produced washing machines and black and white/color TVs and later expanded into air conditioners, refrigerators, and kitchen appliances. 2) Videocon uses two distribution channels - distributors who acquire, transport, and sell products to dealers, and dealers who promote the brand but do not provide after-sales service. 3) Suggestions to improve the channels include reducing the number of dealers to reduce conflicts, providing incentives to intermediaries, and exploring alternative channels like online marketing and company-owned stores.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF or read online from Scribd
    Flag for inappropriate content
    Download as pptx or pdf
    of 9

    VIDEOCON

    SALES & DISTRIBUTION CHANNEL

    Presented by:-
    Group No.: 2
    SHAILENDRA KUMAR
    TUENY LUKE JOSEPH
    ADARSH KHANDOI
    RAVI KUMAR
    ANIL KUMAR
    PRINCE
    INTRODUCTION
    • Videocon is the very popular and very
    reliable company in consumer durable
    sector. It was established in 1987 by
    late Mr. Nandlal madhavlal dhoot
    •

    • In the year 1987 when the company was


    founded they had two products. Which
    are washing machine and color & BW
    TV. Later they added AC, electric
    motor, refrigerators, compressors and
    kitchen appliances
    CHANNEL NO-1
    FUNCTIONS PERFORMED
    • DISTRIBUTOR:-
    • Acts as an immediate intermediary b/w
    company & dealer.
    • Product acquisition.
    • Product movement
    • Product transaction
    • Increase the efficiency of time, place
    & delivery utility
    • Sorting & kitting
    •
    • DEALERS:-
    • Brand promotion
    • Wide range of contacts
    • Doesn’t provide after sales
    services.
    • Information flow about the
    current trends & also their
    competitors
    •
    •
    »
    CHANNEL N0-2
    SUGGESTIONS
    • Reduce the no of dealers which stops
    • the conflict between them.
    • They should provide incentives to
    their intermediaries
    • ALTERNATIVE CHANNELS:-
    • ONLINE MARKETING
    • DIRECTLY OWNED STORES (e.g.
    Cash& carry stores of
    around 1,00,000sq feet till
    2013)
    •
    Experience the change

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