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SKF Bearings: Strategy For Auto Aftermarket
SKF Bearings: Strategy For Auto Aftermarket
Chitrita Chatterjee
Anjani Kishor
Manoj Kawathia
Ramkumar GKB
Shreesha S Bhat
Advantages
High margins
Now a dedicated division for it, hence they would be
highly motivated
Strategies to be adopted
Tie-ups with garage owners and dealers selling to end
users
Eliminate intermediaries, thereby reducing costs
Part of the cost advantage thus gained can be passed on
to garage owners / end users, earning brand loyalty