AS Business studies Unit 2 classwork revision questions

For students who did not attend the last weeks business class, you must copy the
notes from other students.
1. What are the objectives of marketing?
2. Explain mass marketing and niche marketing.
3. Define marketing mix. Briefly explain each element.
4. Define product life cycle.
5. Discuss the disadvantages of product life cycle.
6. What are extension strategies?
7. Define Boston matrix.
8. Discuss the disadvantages of Boston matrix.
9. If the product is price inelastic (% change in quantity demanded is less than %
change in price), what pricing strategy will be suitable?
10. Define productivity.
11. Explain labour and capital intensive production
12. Define efficiency.
13. Explain factors that affect efficiency.
14. Define design mix. Explain the three elements.