MEDIA ECOLOGY

Concept given
By Marshall McLuhan

Medium Is Message
Media
Its extension of our selves

Medium
The total effect of the introduction of a new technology
is greater than any specific content, and is therefore the
true message of that technological innovation.

Challenge Of Media Ecology

Invisibility Of Environment

Challenge Of Media Ecology

Complexity Of Environments

A media Analysis Of Human History

A media Analysis Of Human History

The Tribal Age
The Age Of Literacy
The Print Age
The Electronic Age

A media Analysis Of Human History

The Tribal Age

-An Acoustic era; A time of community because the ear is dominant sense organ

The Age Of Literacy

-A Visual Era; A Time of a private detachment because the eye is the dominant
sense organ

The Print Age

-A Visual Era; mass produced books usher in the industrial revolution and
nationalism, yet individuals are isolated.

The Electronic Age

-An era of instant communication; a return to the global village with all-at-onec
sound and touch

A media Analysis Of Human History

The Digital Age?

Rewiring The Global Village
-A possible fifth era of specialized electronic tribes
contentious over divers beliefs and value