EXECUTIVE SUMMARY

Geo network is subsidiary of jang media group. Whose CEO is Mir Ibrahim
Rehman . It comprises of a set of four different channels . Namely Geo News,
GEO Entertainment, Geo super, AAG. The programmers are distributed
through a cable network. Geo earns it revenue is airtime. The marketing
department is divide into two department e,g product marketing which deal
with programmer and events while the other is trade marketing which deal
airtime, therefore this marketing plan mainly concerns with the marketing
strategies related to airtime

The market of electronic media expending with increasing speed causing an

intense competitions among the industry participants

KEY TO SUCESS

Thy key to success is designing and producing products that meet

marketing demand in addition ensure that total customer
satisfaction, if these key to success are achieve it will remain
profitable & sustainable company