Task 4A

Dylan Adams

What types of magazine and target audiences

has IPC been associated with over the years?
Nowadays IPC has 9 main types of magazines that it publishes,
Business & Technology, Entertainment, Fashion & Beauty, Food &
Wine, Home & Design, Luxury, News, Sports & Fitness, Travel. These
magazines types are grouped under 3 divisions each focusing on a
core audience; Connect focuses on Women, Southbank focuses on
upmarket Women, with Inspire targeting Men. In the 1800s, IPC
mainly focuses on the middle-upper classes male educated market,
this branched out to also include Women's magazines. In the 1900s1930s they published mainly Womens magazines, this helping with
Wartime morale as well as providing essential information from the
government. Through the 1950s the focus shifted to special interest
magazines, ranging from music to yachting, with the aim of
reaching a wider branching audience. Ever since IPC has been
publishing most of these magazines, albeit with new branding and
management.

Why might IPC be an appropriate publisher for a

new music magazine?
IPC currently publishes 2 music-only magazines; NME and
Uncut. In 1963 IPC bought NME from Kinn and began
publishing the magazine. During the 1970s when NMEs sales
had declined rapidly, IPC began to advise and change the way
NME was run and ended up creating Europes most popular
music magazine, and eventually website. Due to the
experience IPC has with music magazines they would make a
good choice to publish and new music magazine.

What sorts of genres of music/types of

magazines might they be likely to publish?
The two music magazines that IPC published are NME and
Uncut, NME is a general music magazine with no specific
genre, whilst Uncut is a Rock magazine. This would suggest
that they would be likely to publish genres such as hip-hop
and EDM which they currently do not have specific magazines
for.

Why might publishers like Bauer be

appropriate?
Bauer is a publisher that focuses on the smaller and more
local brands such as radios and UK magazines. The three
music magazines in particular are Q, Mojo and Kerrang, as
well as countless radio stations. This would be appropriate for
new music magazines as Bauer is more inclined to publish
small, local magazines in a certain genre such as Kerrang (Now
a national Radio station but originally was a FM Birmingham
based station).