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    Gluco-One Marketing Strategy

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    shashankjoshi1
    A-One Starch Products Limited has developed a marketing strategy to address price pressure in the organized confectionary segment, improve timely distribution, and increase production capacity to meet growing demand. In the short term, the strategy focuses on cost reduction through automation, long term supply contracts, optimized production and distribution, and clean tankers for transport. For the next 5 years, the strategy is to augment capacity, obtain customer feedback, achieve operational excellence through cost control, and increase market share through penetrative pricing.

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    Gluco-One Marketing Strategy

    Uploaded by

    shashankjoshi1
    31 views4 pages
    A-One Starch Products Limited has developed a marketing strategy to address price pressure in the organized confectionary segment, improve timely distribution, and increase production capacity to meet growing demand. In the short term, the strategy focuses on cost reduction through automation, long term supply contracts, optimized production and distribution, and clean tankers for transport. For the next 5 years, the strategy is to augment capacity, obtain customer feedback, achieve operational excellence through cost control, and increase market share through penetrative pricing.

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    Gluco one Marketing Strategy

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    A-One Starch Products Limited has developed a marketing strategy to address price pressure in the organized confectionary segment, improve timely distribution, and increase production capacity to meet growing demand. In the short term, the strategy focuses on cost reduction through automation, long term supply contracts, optimized production and distribution, and clean tankers for transport. For the next 5 years, the strategy is to augment capacity, obtain customer feedback, achieve operational excellence through cost control, and increase market share through penetrative pricing.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    31 views4 pages

    Gluco-One Marketing Strategy

    Uploaded by

    shashankjoshi1
    A-One Starch Products Limited has developed a marketing strategy to address price pressure in the organized confectionary segment, improve timely distribution, and increase production capacity to meet growing demand. In the short term, the strategy focuses on cost reduction through automation, long term supply contracts, optimized production and distribution, and clean tankers for transport. For the next 5 years, the strategy is to augment capacity, obtain customer feedback, achieve operational excellence through cost control, and increase market share through penetrative pricing.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 4

    A-One Starch Products Limited

    Marketing Strategy for Gluco-One

    Objectives
    Develop a marketing strategy for Organized
    Confectionary segment given the price pressure
    Improve distribution network for timely delivery
    Achieve cost reduction through operational excellence
    Production Capacity Augmentation to address growing
    market

    Short Term Strategy


    Status quo
    Customer looks for
    quality & regular supply
    Customers happy with
    the quality
    Price variation is payable
    Plant capacity underutilized
    Packing is not
    satisfactory
    Market is expanding
    Current production
    capacity cannot meet
    the current years
    demand

    Strategy
    Cost reduction by automation /
    technology upgradation
    Enter into long term supply contracts
    with the raw material suppliers to
    have control over the raw material
    price
    Optimization of Production and
    distribution to stick to customers
    delivery schedule
    Transportation only thru clean
    tankers for all organized
    confectionary customers

    Strategy for next 5 years


    Capacity augmentation
    At 12% market share, Demand for 1999-2000 will be 23,160 MT
    (> 16000 MT)
    More automation in production

    Customer feedback to retain them


    Close interaction with customers to receive feedback on
    performance
    Eliminate the communication gap by sharing information

    Operation excellence
    Control over the operation cost and improve the contribution
    margin

    Increase the market share


    Kill competition by adopting penetrative pricing

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