Bollywood Success Mantra

Research in Marketing Decisions

Introduction
Bollywood is one of the largest film
producers in India and one of the largest
centers of film production in the world
revenues of $1.86 billion (Rs 93 billion) in
2011. This is projected to rise to $3 billion
(Rs 150 billion) in 2016
Releases: 2010: 150, 2011: 206 and in
2012: 221 Bollywood films

Introduction
Change of focus from broad segments to
narrow
38 different genres including action,
drama, mystery, adventure, epic etc.
cross cultural appeal and also the
popularity of famous stars

Need for the Study

Methodology