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  • Group 9 - E-Waste Management - One Pager

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    shahzad2689
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    This document outlines a marketing management project proposal for an e-waste management services launch in Bangalore. The 5-member team will evaluate e-waste management services from consumers' perspectives to understand the industry, estimate market size, and segment, target, and position the market. The scope is individuals and businesses generating consumer e-waste like laptops and mobiles in Bangalore initially. Primary research with consumers and secondary research on reports and regulations will be conducted.

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    E-Waste

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    Group 9_E-Waste Management_One Pager

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    This document outlines a marketing management project proposal for an e-waste management services launch in Bangalore. The 5-member team will evaluate e-waste management services from consumers' perspectives to understand the industry, estimate market size, and segment, target, and position the market. The scope is individuals and businesses generating consumer e-waste like laptops and mobiles in Bangalore initially. Primary research with consumers and secondary research on reports and regulations will be conducted.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    10 views1 page

    Group 9 - E-Waste Management - One Pager

    Uploaded by

    shahzad2689
    This document outlines a marketing management project proposal for an e-waste management services launch in Bangalore. The 5-member team will evaluate e-waste management services from consumers' perspectives to understand the industry, estimate market size, and segment, target, and position the market. The scope is individuals and businesses generating consumer e-waste like laptops and mobiles in Bangalore initially. Primary research with consumers and secondary research on reports and regulations will be conducted.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 1

    Proposal for Marketing Management Project

    Group 9
    Title
    Launch of E-Waste Management Services in Bangalore

    Team Members
    1.
    2.
    3.
    4.
    5.

    Ankit Poddar 1411355


    Harsha Vikas 1411369
    Nikhil Raj 1411382
    S Shahzad Anjum 1411396
    TY Geril Rigzin 1411410

    Objective
    To evaluate E-Waste management services from the perspective of its consumers i.e. individuals and businesses.

    Industry Scan: Understanding the Indian e-waste ecosystem current and future (best practice study)
    Individual & Businesses Consumer Scan: Market size estimation, Segmentation, Targeting, Positioning

    Scope

    Geographical: Current focus Bangalore, other areas may be explored


    Consumer: Individuals and businesses
    Limits: Consumer specific e-waste such as Laptops, mobiles, PCs etc.

    Approach

    Primary Source
    o Individuals: Structured online, semi-structured face to face, telephonic
    o Businesses: Semi-structured face to face, telephonic, on-site
    Secondary & Tertiary Source
    o Market research papers
    o Industry reports
    o Government regulations

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