Professional Documents
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Chapter 1 Page 2
Chapter 1 Page 2
Chapter 1 Page 2
The best-designed strategies are valuable whether or not they are effectively implemented.
Answer: False
Difficulty: 1
Implementation is essential or the strategy is useless.
11.
Objective:
True
Difficulty:
Objective:
True
Difficulty:
Objective:
Objective:
15.
Difficulty:
14.
True
13.
The key to a companys success is creating value for customers while differentiating itself
from its competitors.
Answer:
12.
Objective:
True
Difficulty:
To take advantage of changing market opportunities, the annual budget should be strictly
enforced.
Answer: False
Difficulty: 2
Objective: 3
To take advantage of changing market opportunities, the annual budget should be updated
to reflect those changes.
16.
17.
True
Difficulty:
Objective:
18.
19.