Monthly Media

Review
October 2014

October 2014 | VOLUME & TYPE

2,481 TOTAL CLIPS
VOLUME BY DATE

UMD professor
quoted in several
national outlets as
dinosaur expert,
garnered 273 clips
and 260M
impressions

COVERAGE HIGHLIGHTS
10/14: UMDs Dairy named to "50 Great College Town Ice Cream Shops list (96 clips, 17M impressions)
10/15: Clark School releases research on sound sensor capabilities (33 clips, 10M impressions)
10/6-10/29: UMD professor quoted as a dinosaur expert in reference to new findings in Mongolia (273 clips,

260M impressions)

10/23-10/31: UMD announces viral meningitis outbreak (96 clips, 51M impressions)
10/28: UMD professor quoted as policy expert in comment about the Big Bank Theory (21 clips, 108M

impressions)

10/28: UMD mentioned in list of top institutes participating in research of Global Schizoaffective Disorder

(10 clips, 8M impressions)

10/28: UMD recognized for new study of hormones in Chesapeake tributaries (36 clips, 4M impressions)
10/30: Hillary Clinton attends rally for Lt. Gov. Anthony Brown at UMD (263 clips, 250M impressions)

October 2014 | REACH & VALUE

REACH BY DATE

PUBLICITY VALUE BY DATE

$1,515,095
TOTAL PUBLICITY VALUE

ANALYSIS

The universitys media coverage remained high due to a surge of professors quoted as
experts, a midterm election event on campus, and a meningitis outbreak coinciding with
the hot topic of Ebola. Publicity value increased due to national pickup of news stories.

The days with the highest publicity value (10/30-10/31) corresponded with Hillary
Clintons visit to campus for an election rally, which was picked up by 263 outlets.

National online media coverage in October includes Yahoo! News, Huffington Post,
MSNBC, USA Today, FOX News, Forbes, ABC News, Washington Post and the LA Times.

October 2014 | MEDIA IMPACT SCORE

MEDIA IMPACT SCORE 2014
120,000

110,388

101,740

96,525

100,000

95,789

102,173

98,716
82,195

80,000

79,503

68,540

60,000

40,000

24,072

20,000
0
Jan

Feb

Mar

April

May

June

July

Aug

Sept

Oct

Media Impact score is a value assigned to an article that reflects its importance based on
the outlet in which it was featured and its prominence in the article. The score is derived by
multiplying the articles prominence score (calculated by looking for mentions within the
news headline, first 150 words of the news clip, and overall number of mentions within the
entire news article) by the outlet tier multiplier (outlets ranked tier 1-4 based on the
importance of the outlet in terms of the size of the audience).

October 2014 | PUBLICITY VALUE

Fiscal Year 2013-14
Month
July 2013
August 2013
September 2013
October 2013
November 2013
December 2013
January 2014
February 2014
March 2014
April 2014
May 2014
June 2014
Total FY14

Total Value Notes

$3,217,315
$4,307,035
$4,803,498
$3,928,529
$3,227,617
$2,661,624
$1,907,108 No national print stories (ex: New York Times, USA Today)
$2,458,891 Data breach
$2,855,794
$1,008,134 No national print stories (ex: New York Times, USA Today)
$4,109,081 Student mentioned on the Today Show
$2,275,205
$36,759,831

Fiscal Year 2014-15

Month
July 2014
August 2014
September 2014
October 2014
Total FY15

Total Value Notes

$1,836,192
$2,313,244
$1,466,097
$1,515,095
$7,130,628