EVENT SCHEDULE

THE BROADMOOR
C o l orado S p r i n g s , C O
D AY 1 : : O C TO B E R 2 0
3:00 5:00 PM
4:30 5:00 PM
5:00 6:00 PM

ELECTRONIC SECURITY TECH SUMMIT REGISTRATION AND CHECK-IN

Spa & Golf Complex

WORKSHOP & SPEAKER BRIEFING (Sponsors & Speakers Only)

Will be announced at registration

WELCOMING COCKTAIL RECEPTION

Spa & Golf Complex

Hosted by:
6:00 8:30 PM

ProfitZoom

GALA DINNER & KEYNOTE PRESENTATION

Spa & Golf Complex

Topic:
Hosted by:
Speaker:

Business Models Are Rapidly Changing, Are You?

Safeguard Security
John Jennings, CEO

D ay 2 : : O C TO B E R 2 1
7:00 8:15 AM
7:45 8:15 AM

BREAKFAST & REGISTRATION

Divide Room (Broadmoor West)

BREAKFAST DISCUSSION

Divide Room (Broadmoor West)

Topic:
Hosted by:
Speaker:

Attrition - The Silent Killer

Alarm Capital Alliance
Amy Kothari, CEO

Attrition is a key concept in the electronic security industry. Its also one of the most misunderstood. Your
attrition rate directly affects your companys profitability and is a key value driver of your accounts during an
acquisition. Learn the fundamentals of attrition and three critical strategies you can use to reduce attrition.

8:30 8:45 AM

8:45 9:45 AM

-BREAK-

West Ballroom Foyer

WORKSHOP 1

West Ballroom CD (Broadmoor West)

Topic:
Hosted by:
Speaker:

New Products & Services

Telguard
Henry Laik, Director of Strategic Accounts

EVENT SCHEDULE
Telguards simple installation, reliable operation, and over 25 years of wireless experience have helped it
grow to be one of the largest security communications solutions provider. Attendees will hear about planned
additions to Telguards robust portfolio of products and services to meet the growing needs of alarm companies
to increase RMR and retain customers.

9:45 10:00 AM

-BREAK-

West Ballroom Foyer

10:00 11:00 AM WORKSHOP 2

West Ballroom CD (Broadmoor West)

Topic:
Hosted by:
Speaker:

Grow, Borrow, or Sell Maximizing Your Business for any Scenario

Vertex Capital
Barry Epstein, President

In todays business environment you have to keep moving to stay ahead. Join Barry Epstein of Vertex Capital as
he shows you how to keep your company running at peak efficiency!

11:00 11:15 AM -BREAK

West Ballroom Foyer

11:15 12:15 PM WORKSHOP 3

West Ballroom CD (Broadmoor West)

Topic:
Hosted by:
Speaker:

Transitioning Business to the Next Generation

Matterhorn Consulting
Paul Boucherle, Principal

What will you do with your business as an exit plan? Sell it outright, sell it to your employees or transition it to
your heirs? You have worked hard for the last 20+ years building your alarm security company. You have taken
the risks, dealt with growth and hired good talent. You have aggressively and tenaciously fought off interlopers
and giants in your market place to carve out a quality brand that the communities you service recognize. Is your
next generation ready to lead? This session will share some insights and engage the audience in exploring the
possible leadership gaps and successes of leaving your business in good hands. Paul Boucherle CPP CSC will
explore this provocative subject and share his experience preparing the next generation to lead.

12:15 12:30 PM -BREAK_

West Ballroom Foyer

12:30 1:30 PM

LUNCH & KEYNOTE PRESENTATION

Divide Room (Broadmoor West)

Topic:
Hosted by:
Speaker:
1:30 2:00 PM
2:00 3:00 PM

The Changing Landscape

Honeywell
Marek Robinson President of Authorized Dealer Programs

OPEN NETWORKING
West Ballroom Foyer

PANEL DISCUSSION

West Ballroom CD (Broadmoor West)

Topic:
The Worst Number In Business Is One
Hosted by: Security Marketing Guru
Moderated by: Rick Miller, CIO
Panel Members:
Monique Merhige Infusion Direct Marketing
Bob Maunsell Security Marketing Guru
Jameson Bates Leadgenix

EVENT SCHEDULE
The worst number in business is One. One source of leads generation is thing a security company can do. How an
integrated multi-step approach to marketing and lead generation will sky rocket your sales.

3:00 3:15 PM

3:15 4:15 PM

-BREAK-

West Ballroom Foyer

WORKSHOP 5

West Ballroom CD (Broadmoor West)

Topic:
Hosted By:
Speaker:

Alarm Contracting Law

Carlisle Law Firm
Wendy Carlisle Attorney

Wendy Carlisle will address the most common mistakes in electronic security contracts; how to make sure
contracts are assignable if you sell your business; how to ensure limitations of liability are enforceable; best
practices regarding contract renewal; and what contract terms are OK to negotiate.

4:15 4:30 PM

4:30 5:30 PM

-BREAK-

West Ballroom Foyer

Meeting of the Minds

West Ballroom CD (Broadmoor West)

This will be a round robin Q&A session for attendees to share specific goals and challenges with each other.

5:30 6:15 PM
6:15 - 6:45 PM

-BREAK-

(Free time)

SHUTTLES TO CHEYENNE LODGE

From Broadmoor South to Cheyenne Lodge

6:45 7:30 PM

7:30 9:00 PM
9:00 - 10:00 PM

COCKTAIL & NETWORKING RECEPTION

Cheyenne Lodge
(*Please note this will be a cash bar, ATM Located in Hotel Lobby, NOT LODGE)

GALA DINNER

Cheyenne Lodge

SHUTTLES TO BROADMOOR - End at 10pm

From Cheyenne Lodge to Broadmoor South

D ay 3 : : O C TO B E R 2 2
7:30 - 9:00 AM

BREAKFAST/ DISCUSSION
Divide Room (Broadmoor West)
Hosted by:
Speaker:

9:00 10:00 AM

Security Sales and Integration Magazine

Rodney Bosch Senior Editor

PANEL DISCUSSION

West Ballroom CD (Broadmoor West)

Topic:
Succession Planning
Hosted by: Doyle Security
Moderated by: Jim Quirin SVP & CFO
Panel Members:

EVENT SCHEDULE
Mitch Reitman Reitman Consulting Group
Wendy Carlisle Carlisle Law Firm
Kelly Bond Alarm Capital Alliance
10:00 - 10:15 AM

- BREAK -

West Ballroom Foyer

10:15 11:15 AM WORKSHOP 8

West Ballroom CD (Broadmoor West)

Topic:
Hosted by:
Speaker:

Keeping New Entrants in Security from Eating Your Lunch and Stealing
Your Customers
Resolution Products
Rich Buus VP of Sales

The residential security landscape has seen more change in the past 24 months than it saw in the previous 10
years. From cable and phone companies to crowd-funded startups, your customers are being targeted by a
much greater number of security service providers than ever before. Many of these new entrants to the security
space are offering lifestyle and home control, some are offering bundling with other home services but all are
threatening the model that built our industry. Learn how to use these companies marketing messaging to your
advantage, and how to protect the customer base you have worked so hard to create.

11:15 11:30 AM - BREAK -

West Ballroom Foyer

11:30 12:30 PM WORKSHOP 9

West Ballroom CD (Broadmoor West)

Topic:
Hosted by:
Speaker:

Buy or Sell: Building a High Value Company

Davis Marketing Group
Ron Davis, President

Join the Davis Group in a seminar directed at senior management and security company owners. This CEU
approved course provides proven best business practices to increase the value of your company and enhance
your bottom line. Whether you decide to buy or sell, you will learn how to create an exit strategy that works for
you. This program also covers the current mergers and acquisitions market, discussing recent transactions and
their potential impact on your organization. Whether you have been in business for one year or over thirty, you
will come away from this seminar with proven methods for building the value of your company. The training
concludes with a question-and-answer session addressing the business needs of the audience.

12:30 2:00 PM

OPEN NETWORKING

2:00 PM

SUMMIT COMPLETE