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and advertising.
For almost 90 years, the television has been
a one-way device, and it should be a two-way
device. "This is not a new idea," Kim clarified.
"Many attempts have failed. It primes us for
success." Prices of televisions are going down,
and the industry as a whole is mature, leaving
an opportunity for the Internet to disrupt both
the value chain and the content industry.
Advertisers, for their part, continue to feel
comfortable placing ads on TV, gauging that
their dollars will not be wasted. Emerging
markets further propel the growth potential for
innovations combining the Internet and
television, which is a natural, low-cost, and
ubiquitous way for people in emerging markets
to engage with the Internet, he said.
"We think there's a lot of room for
innovation here and a lot of room for richness