ED Lesson Plan

1
1 1
N E U R SH P
C O U R SE R A T I O N A L E
a c h ie v e t he o
To
le am
non
e r s a s et o
p r o f it
or
bj e c t iv
f to o ls fo r
s o c ia l
ex
e o
crea
t in g a n e n tr e p r e n
p e r i e n c e f+n d i n g
an
e u r ia
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se t
E n c o u r a ge
en t repr en eu r ia l
d d e v e l o p i n g i n n o v a t i v e al t er nat i ves t o
t hin k in g
T hi s
a dd r e s s v a l u e c r e a t i o n
e i ther
co u r se
p r o v i de s
fo r pr o f it
or
fo r
e n t e r is e
C O U R SE O B C T I V E S
T
de v e l
op cr
ear n h o w
e a t i ve
i nn o v a t i ve
an d
sk i
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e t ho d o l og i es an d m
o d el s
o s t ar t a n e n t er p r i se a n d de s i gn b u s i ne s s p l an s t ha t i s s u i tab l e.
or
un d i ng c o n s i de r i ng a l l di m
e
bu s in e s s
T
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t he bu s i ne s s i nn o v a t
s of
bu s i ne s s
mo d
i on t ak e s pl ac e
e l cr
an d ex p e F i en c e t he
sc i
ea t i on .
en c
an d
ar t of
do i ng bu s i ne s s
n s i on s
of
A s k t he s t u de n t s to g iv e
Qu e s t i o n s H e u r i s t i c
M y st e r y
fo
c u s an
d t he i r b u s i n e s s
o f t he ir i n t e r e s t e d
Sy s t e m a t i c t h o u g h t
p r o c e s s t hr o u gh
K n o w le d ge f u n n e l
a lgo r it hm
T h e K n o w l e dge Fu n n e l
a n d t h e r e l i a bi l i t y
B ias
Ref B o ok 4;
Pg : 1 56
bu s in e s s s e c t o r
A s k t h e s t u d e n t s t o gi v e e x a m p l e
r r e l i a b il i t y a n d v a l i d i t y a s
th e i r o v m
w
it h
I n t e r p r e t t he
r e l i a b il i t y
St u d e n t s h a v
D e s i g n t hi n k i n g
2
an
4;
Ref B o o k
T r a n s f o r m i n g t he
C o r p o r a t io n
P g : 57
10 4
e st u d e n t s t o
pr e se n t
Bo t h
"
"
"
"
"
"
"
: .
' "
' "
r e l i a b i l it y
bi a s
A pp l i c a t i o n
of
d e s i gn t h i n k i n g f o r
n ew bu s in e s s l
p r o du c t
de v e l o p m e n t a n d
a b le t o
t r a n s f o r m in g th e
s a m e in t o
t o gi v e e x a m p l e
a bo u t
re
d v a l idi t y
2 C o m p a r e t he i r d e s i g n
w o r ld c l a s s d e s F
O b s e r v e s t u de n t s
i n n o v a t io n i n t h e i r
de s i g n
Lear n t o f i n e t u n e
t w o fo l l o w i n g t o p i c s
1 H o w t h e ir p r o d u c t / b u s in e s s
"
bi a s i n d e s i g n
f Dr p r o d u c t d e s i g n l b u s i n e s s
de s i g n a n d d i s c u s s w h y t h i s
p a r t i c u l a r de s i g n i s b e s t a n d
s u it a bl e f o r t r a n s f o r m i n g t h e
c o o r a t io n i n gr o u p a n d c o m
o u t w i t h n e g a t iv e s b y o t h e r
gr o u p o f s t u d e n t s
A sk m
an
sa m e
Th e i r d e s i g n s b y
ba l a n c i n g
l i a bi li t y
v a
an
it h
any
a n y o n e gr o u p I n st r u c t a l l
he r g r o u p t o c r i t i c i z e t h a t o n e
g r o u p d e s i g n A s k o n e g r o r:
s t u d e n t s t o d e f en d b y t h i
d i f fe r e n t l y a n d ho w t o
on
o t he r s t hi n k di
w ork
li d i t y b y
com
p a r in g
c la s s ex am
w o r ld
p le s
Se l e c t
ot
D e v e lo p in g
o n e as
d e s i g n t h in k e r s
Re f B o o k 4 ;
17 7
P g : 15 t
C o n fi d e n c e o n
d e s i gn i n g t h e i r
o w n p r o du c t /
bu s in e s s
D e ba t e :
D e s i gn b y
on e
t e a m a n d c r it ic i sm
by
o t he r
team
E lem
e n ts o
c an av a s
an u
In n o v
Chan
er
Se g m
K ey
D isc u
Re f B o o k
P g : 14
en t s a n
Pg : 2 0
d C u st o m
>
r e so u r c e s
a c t iv
itie s
Pg
C o st s'" u c tu r e
an
r e v e n u e str e a m s
C a s e St u d y
25
z o
8;
z v
'
D isc u ss i o n s ba s e d
u e s rgn s
8;
39
l
c ho i c e
an a
on
Pat t er ns
b t r a t e gy
pan
R e i : B o o k 8 b y c o n s i de r i n g
f e w bu s i n e s s m o d e l e x a m p l e s
r e sp e c t i v e
F a c u lt y
un
"l
g iv
as s t e s t by M C Q
e n se c to r s
an
on
f bu s i n e s s
on
9 e lem
m o de l c a n v a s
en ts
e n t a ls o
bu s i n e s s
o t
t o pic s
D i s c u s s i o n s ba s e d
Fu n d a m
m o
A s k st u de n t s t o
pr epa r e
de l s
T h o r o u gh
kn o w le dge a n d
c l ar i t y o n e l e m e n t s
f bu s in e ss
m o
p r e p a r i n g bu s i n e s s
m o de l s
can v as
c har
t fo
i n e 1r o w n o u s i n e s s
d b u i ld i n g
c a p a b i l i ty o
de r s t a n d i n g
'
8;
Re f Bo o k
12
g:
C o n c e pt u a l
b u s in e s s
e lem e n t s an
19
Re f B o o k
er
s s io n s o n
d t h e i r s i gn i f i c a n c e
A s k t h e s t u d e n t s t o g iv e e x a m p l e
o n t hr e e s e c t o r s
8;
Ref Book
on
n els an
r C l a L-
8 t o 11
ess
fa c t u r in g se c t o r
a t iv e s e c to r
Cu st o m
V a lu e
f B u s in
in E x t r a c t iv
d e l ba s e d
on
g iv e n f o r m a t i n
Re f B o o k 8 pg
No
44
P a r t i c ip a t i o n i n
c a s e st u
dy
15
, & 2
En v ir o n m
en t a n
Re f B o o k
1& 2
Gr o w t h
l e n t r ep r e n e u r a n d
i de n t i fy t h e f a c t o r s w h i c h
su c c e ss f u
U n d e r s t an d i n g
e n t r e pr e n e u r ia l
d t he i r g r o w t h s t r a t e g i e s ;
D i sc u s s io n o n E n t r e p r e n e u r ia l
an
e n v ir o n m e n
G r o u p dis c u
ss io n o n
f o ll o w i n g
t o pic s
s a n d c h a ll e n g e s
f e n t r e pr e n e u r s a n d
E n t r e p r e n e u r ia l s c e n a r i o
i n I n di a (M SM E s )
P r o bl e m
o
"
"
Re f B o o k
I & 2
1 p r o b le m s a n d c h a l l e n ge s f a c e d
b y t o da y s e n t r e p r e n e u r s
2 M SM E p r o f i l e a n d i t s i m p a c t
;;
disc u ss i o n s
up
t he
t ol r owwg
G e t t in g
ex po su re
ba s i c P r o bl e m s
a n d c h a ll e n g e s o f
on
e n tr e pr e n e u r s
Pa r t ic ip a t i o n i n
G Fo u p D i s c u s s i o n
i m p o r ta n
M SM E
c o n tr
ce o
i bu t i o n t o
i n di a n
eco n o m
D e c e n t r a l iz e d Cy c l e t e s t
18
'"
t an d
in n u e n c i n g f a c t o r s I
R e a l i z i n g t he
l a s t f e w m i n u t e s br u s h
l e ft o u t p o in t s a n d t he ir
p e r f o r m a n c e in g r o u p
e n v ir o n m e n
C l a s s t e s t by
M a tc h t he
a n e n t e r p r is e
: :k
fi r m
II
21
M arket
Ref Bo o k
e n t r y s t r a t e gy
I & 2
m ar
ke t
e n t r y s t r a t e gy
gr o u p a n
a sk
each
to
t he m t "
"
i t h o t h e r gr o u p s t o p r o v
s t r a t e gy i s b e s t
pe te
t he i r
U n de r s t a n d i n g
d if f e r e n t m a r k e t
' " ie s
= H:
a d v a n t a ge s a n
P a r t i c ip a t i o n I "
d e ba t e
d
d i s a dv a n t a g e s
G r o u p th e st u d e n t s b a s e d o n
the ir e l e c t iv e s a n d a s k t he m t o
Pt
id e
a lt e r n a t iv e s
D is c u s si o n s
on
di f 0e r e n t
b u s i n e s s p l a n f o r m at s
r e po r t pr e p a r a t io n a n d
25
B u s in e ss p la n
M e a n i 1g N e e d p r o j e c t
fo r m a t c o n t e n t r e p o r t
pr e pa r a t io n a n d
11>
Ref Bo ok
1& 2
p r e s e n t a t i o n Sh o w m o d e l
b u s i n e s s p l a n (s ) a n d c o n c e n t r a t e
m o r e d i s c u s s i o n s o n t i n a n c 0a l
p ar t s u c h a s in v e st m e n t d e ta i ls
C o s t o f pr o d u c t i o n Pr o j e c t e d
r e v en u e
(a t l e a s t f o r
C a s h o w
B r e a k e v e n d e t a il s
c o n ten t s
B a sic
g of
bu s i n e s s p l a n i t s
s ign if i c a n c e
pr e pa r a t io n a n d
u n de r s t a n d i n
p r e s e n ta t i o n
t e c h n i qu e s
B u s in e s s p la n
pr e s en t a t i o n
A c t i v i t y : D i v id e t h e s t u de n t s i n t o
5 m e m b e r gr o u p a n d a s k t h e m t o
26 & 2 7
F ie l d
E n t r e p r e n e u r s hi p
ex
Ref B o o k
1& 2
p e r ie n c e
bu s i n e s s w i t h m i n Am o u n t
(R S s ool t e a m ) P r e p a r e a
c o m p l e t e b u s i n e s s p l a n by
c o v e r i n g fr o m i de a g e n e r a t i o n
do
t in
28
Ref Bo o k
P r o j e c t a pp r a i s a l a n d
W n y bu s in e ss fa i l s?
1& 2
31
'
"
'
"
'
"
do n e in t h e i r b u s i n e s s
A c t iv i t y : A s k o n e t e a m t o
"
e r t e a m , b u s in e s s
c i"
2 H o u r s)
p r e p a r i n g bu s i n e s s
o n t he ir o w n
p lan
U n de r st a n d i n g t h e
r
a pp r " . I
1p ' " t
an
'
r e a so n s o
1
-
l iz e d C y c l e t e s t
y c ' " t e s t qu e s t i o n p a p e r ; R e fr e s h' " g
B u i l di n g t h e
c a pa b i l i t y o f
on
A s 7 t h e s t u de n t s t o p r e s e n t t he i r
bu s i n e s s a c t iv it ie s w it h r e s pe c t
m i st a k e s
C e n tr
I
(N o t e : 1 Se s s i o n
del Ex
a m
' " opi cs
p r o j e c t pr e s e n t a t io n
etc
P r o f i t ear ned fr o m
R s 500 a n d t h e i r
i n n o v a t iv e n e ss in
t h e i r b u s i n e ss
M in i pr
je c t :
M in i pr o je c t ha s t o be do n e o n
B u s i n e s s p r o p o s a l (R e p o r t ) h a s t o b e
Re po rt
I n ter
Re fe r
1
2
3
4
5
6
7
8
9
l M
n a
ar
k s Pa t t e r
s u bm
is s io n
on
su
R s 5 00 b u s i n e s s
b m i t (B u s i n e s s p l a n p r e p a r a t i o n
a c t iv
it y
n :
Cy c le t e st
10 M
ar ks
M o de l Ex am
15 M
ar ks
M in i Pr o je c t
15 M
ar
Me a s u r me n t
5M
ar ks
C l a s s p a r t i c ip a t i o n
To ta l
5M
ar ks
50 M
ar
(D e c e n t r a l i z e d
k s (R e p o r t
5 M a r k s ; Cen tr a liz e d 5 M
10 M a r k s ; P r e s e n t a t i o n
a r ks
5 M a r ks )
ks
e n c es :
J a y s h r e e Su r e s h E n t r e p r e n e u r i a l D e v e l o p m e n t M a r g h a m P u b l i s h e r s C h e n n a i 2 0 1 1
S h a n k a r R a j E n t r e p r e n e u r s h i p : T h e o r y A n d P r a c t i c e T a t a M c gr a w H il l P u b l i s h i n g C o I t d N e w D e l h i 2 0 10
th
J e f Er y A T i m m o n s St e p h e n Sp i n e l l i N e w v e n t u r e c r e a t i o n , T a t a M c g r e w H i l l 7 E dt i o n 2 0 0 9
M a r t i n R o g e r T h e D e s i g n o f B u s i n e s s H a r v a r d B u s i n e s s P u b li s h i n g 2 009
St i c h t i n g C e n t u r u m
Ja n s z e n F e l i x & D e g e n a a r s G r a d a , A P r a c t ic a l G u i de t o I n n o v a t i o n E x c e l l e n c e
v orr
In n
o v at ie
M a n a ge m e n t , N e t he r l a n d s 20 1 1
I n n o v a t i o n a n d E n t r e p r e n e u r s h i p H a r p e r b u s i n e s s , 2 0 06
D r u c ke r F Pe t e r
A m b r o s e G a v i n & H a r r i s P a u l D e s i g n T h i n k i n g A v a P u bl i s h i n g 2 009
O s t e r w a ld e r , A l e x a n d e r & Pi g n e u r Y v e s B u s i n e s s M o d e l G e n e r a t i o n , Jo h n W i l e y & So n s I n c 2 0 10
C h a h a l G u r b a k s h T h e D r e a m : H o w Lear ned t h e R i s k s a n d R e w a r d s o f E n t r e p r e n e u r s hi p a n d N M a d e M i l l i o n s , P a l gr
av e
i l l a n 2 00 8
10 H i r s c h R o b e r t , P e t e r s M i c h a e l & D e a n Sh e p he r d E n t r e p r e n e u r s h : p T a t a M c G r a w H i l l E d u c a t i o n P r i v a t e L i m i t e d 200 6
1 1 Y u v n e s h M o d i R a h u l K u m a r A l o k K o t h a r i T h e G a m e c h a n g e r s : 2 0 e x t r a o r d i n a r y s u c c e s s s t o r i e s o f e n t r e p r e n e u r s f r o m 1I T
K h a r a gp u r R a n d o m H o u s e , 2 0 12
12 R a j i v r a i E n t r e p r e n e u r s h : p O x f o r d U n i v e r s i t y P r e s s 20 1 1
M
Co
u rse
acm
C o o r din a to r
H OD Ge n e r a i M
an a
ge m
en

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y c ' " t e s t qu e s t i o n p a p e r ; R e fr e s h' " g

' " opi cs

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