Consumer Behavior Group Project (10%)

MGM4302
I - 2014/2015
Objective:
To provide you with the opportunity to apply consumer behavior concepts in advertising for a
specific product/service. This assignment will also develop your team building, time management,
written and communication skills.
Directions:
1. In the first week of the semester, we will form groups in class and your first assignment will
be to select a specific brand of product/service of interest to group members to focus on for
the assignment.
2. Next, the group will produce a TV commercial for the chosen brand/service.
You can use Movie Maker to produce the TV commercial. The commercial must have the
following characteristics:
The total duration of the ad must not exceed 20 seconds.
There must be transitions throughout the movie.
The movie must have a title with your name at the beginning, a signal of the ending
(The End), and credits.
The movie must have at least 1 music track.
Presentations:
Presentations will be held in week 14. The duration of presentation should not exceed 15 minutes.
What to Submit:
Each group is expected to submit a written report and a CD containing the commercial (week
14). The report should not more than 5 pages.