EAST WEST UNIVERSITY

Name

ID

MD. Arafat Ahmed

2014-2-10-054

MD. Nayem Miah

2014-2-10-064

Ainul Huda

2014-2-10-019

MD. Sahriar

2014-2-10-080

MD. Fahim Mahmud

2014-2-10-047

We are five entrepreneurs

PORTER FIVE FORCES

1.Difficulty of Entry: Difficulty of entry is Medium
Less amount of capital.
Lack of Experience.
Young management

2.Bargaining power of suppliers: bargaining power of

suppliers is High.
Few suppliers in market
Uneducated suppliers.
Product is highly differentiated.

3. Bargaining power of Customers: bargaining power

of Customers is High.
Finding low price.
Want qualityful / brand products.
Attractive and decorated shop.

4. Substitutes:
It is a small business and it is not a permanent business so
substitutes are unavailable.

5. Competition in the market: Competition in the market of our

business is High.
Level of advertising expense.
Powerful competitive strategy.
Street seller.

SWOT ANALYSIS

STRENGTH

WEAKNESS

OPPORTUNITY

THREAT

1.Strength:
Quality full product.
Colorful and attractive product.
High quality components.
New design product.
Best workplace selection.

2. Weakness:
Lack of experience.
Financial Problem.
Lack of working facilities.
Small workplace.
Territory management.

3. Opportunity:
New design and jersey business.
Low rate of risks.
Easy marketing.
Selling best jersey.
Universality of the jersey business.

4. Threat:
High competition.
New business.
Lack of communication.
Young management.
Not enough reputation