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UT Dallas Syllabus For Ba3365.521.07u Taught by Howard Dover (hfd021000)
UT Dallas Syllabus For Ba3365.521.07u Taught by Howard Dover (hfd021000)
UT Dallas Syllabus For Ba3365.521.07u Taught by Howard Dover (hfd021000)
502
Course
Principles of Marketing
Professor Howard F. Dover
Term Summer 2007
Meetings M 6:00 – 10:00 P.M. – Rm. 2.714
Suggested Texts,
Readings, & Wall Street Journal
Materials
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Assignments*, Exams*, & Academic Calendar
Date Topic
Introduction, Motivation, and Course Overview
Chapter 1
May 14
Successful Marketing and Corporate Strategies
Chapter 2
*May 18 Individual Assignment: Submit Market Yourself Assignment (WebCT)
Scanning the Marketing Environment
Chapter 3
May 21 Marketing Research Part I (Industry, Internet, & Competitive
Research)
Chapter 8
May 25-28 Exam 1: WebCT
May 28 Memorial Day: No Class
Buyers and Markets
June 4
Chapter 5,6, & 7
*June 4 Individual Assignment: Environmental Scan
Segments and Targets
Chapter 9
June 11
Marketing Research Part II (Customer Based Research)
Chapter 8
*June 16-18 Exam 2: WebCT
Product vs. Service
Chapter 10, 11, & 12
*June 18
Group Assignment: Marketing Plan I: Situation Analysis & Project
Description
Promotion & Internet
June 25
Chapter 18, 19, & 20
*June 30 – July 2 Exam 3: WebCT
Pricing
Chapter 13 & 14
July 2*
Group Assignment: Marketing Plan II: Product Market Focus &
Promotional Strategy
Placement & E-Commerce
July 9* Chapter 15, 16, & 17
Personal Assignment: Pricing Assignment
Bringing it all together
Chapter 21
July 16*
Group Assignment: Marketing Plan III: Strategic Marketing Mix (4Ps),
SWOT, and Financial Projections
July 23 Group Presentations
July 28* Group Assignment: Final Submission of Group Marketing Plan
July 30 Final Exam
Course Policies
Class Participation: 10%
Exams (Best 2/3) 20%
Grading (credit) Individual Assignments 20%
Criteria Final Exam: 25%
Group Project: 25%
2
A small but critical component of your grade will be based on your
participation as a member of this class. The following three components
will be combined to determine your participation grade:
There will be three (3) section exams and one (1) final for this course.
• Final Exam (30%): The final exam will be comprehensive and will
include both short answer and multiple choice questions. The final
exam is scheduled for Nov 29th at 7:00 PM in our regularly
scheduled classroom and can only be taken on this date.
Make-up Exams None
Time will be given during the fourth lecture to facilitate the forming of
groups. By the June 11th any member of the class who has not joined a
group will be assigned to a group. The number or groups will be
determined by the instructor based on course enrollment.
Your written marketing plan should cover (but is not limited to) the
following. Bold indicates most important areas:
Peer Evaluations:
Group dynamics can sometimes prove challenging with some members
being critical to the success of the project while others may be tempted to
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not carry their share of the work. Each group member will evaluate the
contribution of their peers and these evaluations will be a component of the
individual project grades. Before the final exam, each member of the
group should provide a peer evaluation using the form that will be provided
on WebCT or in class.
A student at the university neither loses the rights nor escapes the
responsibilities of citizenship. He or she is expected to obey federal, state,
and local laws as well as the Regents’ Rules, university regulations, and
administrative rules. Students are subject to discipline for violating the
standards of conduct whether such conduct takes place on or off campus, or
whether civil or criminal penalties are also imposed for such conduct.
5
The faculty expects from its students a high level of responsibility and
academic honesty. Because the value of an academic degree depends upon
the absolute integrity of the work done by the student for that degree, it is
imperative that a student demonstrate a high standard of individual honor in
his or her scholastic work.
Plagiarism, especially from the web, from portions of papers for other
classes, and from any other source is unacceptable and will be dealt with
under the university’s policy on plagiarism (see general catalog for details).
This course will use the resources of turnitin.com, which searches the web
for possible plagiarism and is over 90% effective.
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Procedures for student grievances are found in Title V, Rules on Student
Services and Activities, of the university’s Handbook of Operating
Procedures.
Copies of these rules and regulations are available to students in the Office
of the Dean of Students, where staff members are available to assist
students in interpreting the rules and regulations.
As per university policy, incomplete grades will be granted only for work
unavoidably missed at the semester’s end and only if 70% of the course
work has been completed. An incomplete grade must be resolved within
Incomplete Grades
eight (8) weeks from the first day of the subsequent long semester. If the
required work to complete the course and to remove the incomplete grade is
not submitted by the specified deadline, the incomplete grade is changed
automatically to a grade of F.
Essentially, the law requires that colleges and universities make those
reasonable adjustments necessary to eliminate discrimination on the basis
of disability. For example, it may be necessary to remove classroom
prohibitions against tape recorders or animals (in the case of dog guides) for
students who are blind. Occasionally an assignment requirement may be
substituted (for example, a research paper versus an oral presentation for a
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student who is hearing impaired). Classes enrolled students with mobility
impairments may have to be rescheduled in accessible facilities. The
college or university may need to provide special services such as
registration, note-taking, or mobility assistance.
These descriptions and timelines are subject to change at the discretion of the Professor.