Pennsylvania Automotive

Society

Shelby Lemmon, Nicole Knudsen, Alicia Inkrote, Kevin Katz,

Sarah Zahora, Christina Vasiloff & Megan Resch

Table of Contents

Welcome and Mission....2

Event Schedule and Itinerary....3
Transportation4
Amenities..5-6
Monday Events........7-8
Welcome Dinner.......7-8
Tuesday Events........9-13
General Meeting.....9
Morning Spouse Activity.......9
Team Building Activity...10
Afternoon Spouse Activity....11
Evening Reception and Dinner.....12-13
Wednesday Events..13-15
Hershey Destination Tour and Experience.14
Closing Event14-15
Thank You16

Welcome to Hershey!
Mission:
Continuing Milton Hersheys legacy of commitment to consumers,
community and children, we provide high-quality HERSHEYS
products while conducting our business in a socially responsible
and environmentally sustainable manner.

Environment:
Minimize impact while meeting functional requirements

Marketplace:
Engage in fair and ethical business dealings

Community:
Positively impact society and local communities where we live and work

Workplace:
Foster a desirable place to work

Event Schedule and Itinerary

Monday, May 18, 2015
4:00pm

Guests begin to arrive and check-in to Hotel Hershey

6:00pm- 9:00pm

Welcome Reception and Dinner located at the Starlight Ballroom at

Hotel Hershey

Tuesday, May 19, 2015

7:30 am- 8:30 am

Breakfast (spouses/partners welcome to attend)

8:00 am- 12:00pm

Meeting General Session featuring John K. Lawn, VP of Operations

at Hershey

8:30 am- 12:00pm

Spouse/Partner Activity located at the Spa at Hotel Hershey

12:00pm- 1:00pm

Lunch at Hotel Hershey (spouses/partners invited to attend)

1:30 pm- 4:30pm

Team Building Activity for Meeting Attendees located at Hotel

Hershey

1:30pm- 4:30pm

Spouse/Partner Activity located at Hershey Gardens

6:30pm- 9:30pm

Reception and Dinner located at the Antique Automobile Club of

America Museum

Wednesday, May 20, 2015

7:30 am- 8:30 am

Breakfast (spouses/partners welcome to attend)

8:00 am- 10:00am

Wrap-Up Meeting

10:30 am- 3:30 pm

Hershey Destination Tour and Experience (to include lunch)

located at The Hershey Story Museum, Houlihans, and Trolley
Tour

6:30 pm- 9:30pm

Closing Event featuring Awards Presentation located on Veranda

Thursday, May 21, 2015

8:30 am- 9:30am

Breakfast (spouses/partners welcome to attend)

10:30 am

Guests have checked out and departed

Items denoted with a Hershey Kiss will be explained in more detail further on

Transportation
During your stay, transportation
to all on-site and off-site
locations will be provided by Elite
Coach Transportation. All
attendees, partners, and spouses
will have access to the three 38
passenger coaches designed for
large groups.

Passenger Coach Amenities

Safe and professional drivers

Climate Controlled (AC & heat)
Plush, reclining seats with armrests
Ample leg space
Overhead compartments
Luggage bays
P.A. System with wireless mics
AM/FM stereo
Clean, onboard restroom facilities
DVD players and monitors
Comfortable ride

800-722-6206

Amenities
Monday Arrival
Personalized Hershey Bar
Itinerary for the week/days
events
Map of the property
Locally grown fruit basket
A book on the history of Hershey

Welcome Message: Welcome and

thank you for choosing to spend your
week at the sweetest place on Earth!
Submerse yourself in the Hershey experience by
tasting some of our sweetest chocolate and fruits.
Tomorrow will include plenty more with flavorful
challenges and an ambiance that takes you back
through the automobile ages. It will surely be a day
with a lot of drive! Please accept this gift as a token
of our gratitude and we hope you enjoy your stay!

Tuesday Night
Hershey Student Profile
Private Label Wine from the Hershey Vineyard
and Brewery with a gift card
Itinerary of the days events

Message: Nothing says relaxing like a bottle of

wine on a spring evening. Join us tomorrow for an
all-exclusive trolley tour, viewing the smells, sights,
and history of the chocolate town. One attraction will
be the Milton Hershey School, a private boarding
school to students of many backgrounds. What better
way to spend your last day than to see how Mr. Hershey
started this global, tasty phenomenon?

Wednesday Night
Hershey Martini Making Basket
Itinerary of the days events

Message: Tonight we include all the

pleasures in one convenient basket. Save this
special treat to remember the fond memories
created during this event. Enjoy your last
evening with us in Chocolate Town!

Thursday Farewell
In Case of Emergency Hershey Bar
Hershey's Chocolate Cookbook

Farewell Message: What a great ride this week has been! Thank you for staying
with us at The Hotel Hershey and we hope you enjoyed seeing the sights and smells of
this wonderful city! Of course we cant say goodbye without providing chocolate for
the road, just in case you have not earned your fix already! Please take this cookbook
to recreate your sweet experiences. Have a safe trip and we hope to see you soon!

Monday: May 18, 2015

6:00 pm- 9:00pm

Welcome Reception and Dinner

Centerpiece: Chocolate
colored roses

Location: Starlight Ballroom at Hotel

Hershey

Chocolate Themed Menu Offerings:

Chocolate dipped fruit as a passed
hors doeuvres, Patrn marinated
chicken with a mol sauce, Dark
chocolate crme brulee and more!

Dcor:
Lighting
Functional- Regular overhead lights. Dimmed down 30%.
Decorative- Up-lights illuminating various photos of historic Hershey
Photos/Signage
Various photos of historic Hershey, specifically highlighting cars and

buildings.

Walls

Cream colored pipe and drape covering the walls and windows of the
room excluding door to the veranda
Crme and Chocolate colored drape convening on the ceiling of the
room
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Entertainment:
Reception: Photo Opportunity with
the Hershey Characters

Dinner: Dick Steiner (Specializes in Corporate Events)

http://www.dicksteiner.com
Bio: Dick Steiner is a magical
entertainer and mentalist who has
been captivating corporate
audiences across the nation for
more than 20 years. His wholesome
programs filled with humor include
strolling magic and a stage
mentalism (mind-reading) show
with lots of audience participation.
Audiences are thoroughly amazed,
amused and will talk about what
they've witnessed for weeks to
come!

Tuesday: May 19, 2015

8:00 am- 12:00 pm

Meeting General Session

Location: Blue Mountain Room (1, 2, and 3) at Hotel Hershey

Speaker: John K. Lawn, VP of Operations at Hershey
Bio: John was named Vice President of Operations in
November 2010, having previously served as Associate
Vice President of Operations and other leadership
positions in the Entertainment division, including
Director of Food and Beverage and Assistant General
Manager of Hershey Park. John is a graduate of
Randolph-Macon College, and before joining HE&R,
worked with clients at Yankee Stadium, FedEx Field, and
the Mens US Open Championships, among other
sporting venues and premier hospitality events
throughout the country.

8:30 am- 12:00 pm

Spouse/Partner Activity

Location: The Spa at Hotel Hershey

Activity: Chocolate Escape Package. Approximately 3.5 hours of a signature
chocolate-themed package featuring:

Whipped Cocoa Bath

Chocolate Bean Polish
Chocolate Sugar Scrub
Chocolate Fondue Wrap
50-minute Cocoa Massage
Lunch in The Oasis

1:30 pm- 4:30 pm

Team Building Activity

for Meeting Attendees

Location: Castilian Room at Hotel Hershey

Activity: Chocolate Challenge with the
following components:
CSI Chocolate: Its time to treat your
sweet tooth and test your taste buds with
our unique CSI Chocolate Taste Test
competition. Each group gets to taste ten
different types of familiar childhood
favorites can you guess what they are
without looking at them? Whose taste buds
will reign supreme? Thats not all. In our
Chocolate Sight Investigation (CSI) weve
dissected chocolate bars. Can you correctly
sleuth out what kind it is?
Towering Chocolate: Youve got chocolate and youve got the brains, creativity and
project management skills now its time to put your skills to the test and see how high
you can build a freestanding chocolate tower.
Bridge over Chocolate Water: Willy Wonka has retired and Charlies factory is in
big trouble. Charlie knows he has the most popular and powerful chocolate factory in
the world, but he needs your help to get his chocolate to market. Enter a world of pure
imagination as you design, build and pitch a "scrumdiddlyumptious" bridge made of
chocolate that will transport the latest Wonka candy sensation! In this team building
activity, the emphasis can either be competitive (just for fun) or collaborative (big
picture thinking) depending on your groups goals. Lots of room for customization.

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1:30 pm- 4:30pm

Spouse/Partner Activity

Location: Hershey Gardens

Transportation: Elite Motor
Coach Bus

Activity:
The Highlights Tour: A
professionally guided tour to explore
the heritage and horticulture of
Hershey Gardens from when it began
in 1937 to today.
(60 minutes)
There will then be an hour of free
time to explore all 11 distinct themed gardens such as the Historic Hershey Rose
Garden, Perennial Garden and Japanese Garden!

Tea Time: An hour of relaxing down time

after exploring the gardens for the spouses to
get to know one another. Food menu includes
chocolate scones, chocolate fountain and
sandwich trio.

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6:30 pm- 9:30 pm

Reception and Dinner

Venue Location: Antique Automobile Club of America Museum

Reception: Main Gallery for passed cocktails and Hor doeuvres with an
automobile expert standing by for any questions about the automobiles!

Dinner: Located at the Lower Level Gallery and Ballroom

Theme: Through the Decades
Menu Offerings: Cocoa Crisp Bacon Hor doeuvres, Coffee encrusted Filet
Mignon, Tiramisu and more!

Dcor:

Lighting

Functional- Regular overhead lights.

Dimmed down 40%.
Decorative- Uplighting along mural
and string lights on ceiling.
Walls

Large timeline mural of automobiles

through the decades for the back wall
Crme colored drape convening on the
ceiling of the room
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Centerpieces: Along with the tall elegant floral arrangements there will be
various old fashioned collectible cars on the center of the tables. There will
also be rustic name license plates at each seat.

Entertainment: Swing dancers and

a DJ playing background music
through the decades, along with an MC
from the museum to discuss the history
of automobiles, especially the ones
housed at the museum.

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Wednesday: May 20, 2015

10:30 am- 3:30pm

Hershey Destination Tour

& Experience

Transportation: Elite Motor Coach Busses to each activity

Activity:
10:30am - 11:45am: The Hershey Story Museum Experience
o Located in the heart of Chocolate Town, USA this world-class museum tour
will guide the group on an inspirational journey through Milton S.
Hersheys lifetime and beyond. There will be time given for the group to
visit the gift shop as well!

12:00pm - 2:00pm: Lunch at Houlihans (reserved section)

2:15pm - 3:30pm: Trolley Tour (multiple trolleys for everyone)
o This memorable excursion delivers good old-fashioned fun as singing
trolley conductors take the group on a ride through Chocolate Town, USA
with chocolate tasting, sightseeing, and historical entertainment.

6:30 pm- 9:30 pm

Closing Event Featuring

Awards Presentation

Location: Dinner on the Veranda outside of the Starlight Ballroom

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Menu Offerings:
Shrimp Skewers as Hors doeuvres, Chocolate
fountain, Swordfish, Chocolate Ganache Cake
topped with Raspberries, Martini Bar featuring
signature Hershey cocktails and more!

Centerpieces: Real chocolate lotus flower

centerpieces alternating on different tables

Dcor:
Lighting
Functional: Attached lamp posts around the border of the terrace.
Decorative: Five fire pits scattered throughout space
Rental/Set-up
15x15 foot dance floor
10 tables set for 10 people.
Five will be cleared once
dinner is finished for
additional space

Entertainment: Jazz band

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Thank You!

We hope that you enjoy what we have

planned for this week! Our goal is to
ensure you have an amazing first trip
here at Hershey and come back to
visit soon!

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