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  • Model Impulse Model

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    Mahesh Jayaweera
    11 views1 page
    This document outlines the four steps in an impulse buying model: 1) The grabber gets people's attention and draws them into the store. 2) The seller then gets their attention on specific products. 3) The closer encourages them to make a purchase. 4) Finally, the reinforcer motivates buying additional items. The model is designed to leverage psychological triggers to increase unplanned spending.

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    MIM

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    This document outlines the four steps in an impulse buying model: 1) The grabber gets people's attention and draws them into the store. 2) The seller then gets their attention on specific products. 3) The closer encourages them to make a purchase. 4) Finally, the reinforcer motivates buying additional items. The model is designed to leverage psychological triggers to increase unplanned spending.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    11 views1 page

    Model Impulse Model

    Uploaded by

    Mahesh Jayaweera
    This document outlines the four steps in an impulse buying model: 1) The grabber gets people's attention and draws them into the store. 2) The seller then gets their attention on specific products. 3) The closer encourages them to make a purchase. 4) Finally, the reinforcer motivates buying additional items. The model is designed to leverage psychological triggers to increase unplanned spending.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 1

    Impulse model

    1. Grabber

    2. Seller

    3. Closer

    4. Reinforcer

    Get the
    attention
    towards the
    Outlet and
    gets people to
    come inside

    Get the
    attention
    towards the
    products

    Closing on
    what to by

    Motivates to
    by some
    more.

    1
    3
    1

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