W@RLD MARKETING CONGRESS See ene eo Pear 7 LOOKING ti, bm (ea s FORWARD, , LOOKING BACK : we 7 D BSE Iw DRAWING ON aay: THE PAST ile Bee ow TO SHAPE * ¢ 9B 2S THE FUTURE OF MARKETING Co - Hosted Events a, Mobile ua HEEL 6 ‘Also Featuring GLOBAL Congress Chairman ( MARKETING EXCELLENCE AWARDS 14” November, 2014 DT ee ae en atERIK SAELENS tive Strategy Director Brandhome or eet cero Beer eee end poeta ar ear rien) An Recto eo Leu ere Td ee COT reentry eee ee te ead eee nt ou rr renee as Cree uno te ee eee eee eee) [mete ameter: ec brett nee eee eee Ree ee eee ere ed SS ee ere es Pee eee a oad eee peed eecmeern nie ereatitee tere tred fovea baetenl Se een re eee re ey pee a eee rena e ct ee een etn a ete Cee eee at te ee re ce eri) So thd nediteaten en nce at Chie teeta gee eee! orn eee EM ern Tene Pee ieee Tt) ee oe ee oe ars Pe ne eet ens Dee a eet a eee ey ee rae ere ene oe nee te eee a Peer ante eC tert Cee eed See at Pr ae a Pr doe rue! Er ae hoe ty cscs oe SUE MIZERA 5 Managing Director (voung & Rubicam Business Consitans) Young & Rubicam Group Geneva Peer r 7 Mor ‘Sue Mizera is Director of Young & Rubicam Business Consulta, a dion of Young & Rubicam Group, Geneva, which she crated A 28 yeor veteran of Young & Rubicam, Sue has extensive experiance wi) inemnatonal business across many ncsby sectors. The foous of Sue's work with al her cons the ‘eaton, management ang ampiicabon of tele brands, In Geneva (1991 presen), ‘lens nave numbered DuPont, Micrasot usiness, Dynamics, Moatonic, atop Galderma, SGS, Stykor, ova (TAD), Senin (caland Telecom) and Swagatok as wall as numerous UNINGOS. At VBR in New York (198637) herchents numbered Disney, Kraand Colgate Palmolive se Y JOESCHER CHEE Jovschor Choe stated his erirepreneur journey at ago 23, was tranad in Intemational agencies, whershe didnt enjoy tha culture othe agency, butloves thelndusty verymuch, Therefore he decidectosarthis own company, withthe ;eelon tomako a diference nth inci ac! ouch ives wih the rand he bulls, Founded Jonscher + Achaus, a 4A’ Accetitod Brand Bung Fim. (vor the past 8 years, he has worked wih more than 100 brands, across 28 industies. From national socutity, building matoral manufacturer to entertainment Insurance, telco, fashion real, propery developer, food & beverages, animel walle, baby weinessandmany more. Global Chief Operating Officer Cowan. ec Pauls Global Chet Operating Otficor or global brand design consultancy Cowan Paul joines Cowan as Statogy Drector in Austala, Since then he has been Managing Diecior China and recent global COO based in Singapore. Prior to ‘Cowan Paul dveloped adverising for Untover and Coca cola and workodin sports ‘markating in London. Ha ivedin sik counties on three continents. Moreover he is loving husband, evatedtather and average football payer = TOM SITATI DET Pearce Recut) een Media om the Univers eet eaneertt Sloea Sm a Sie Nace tai Pee eee gered Faber-Castell, USA ee ees Se een eee yy creer om Porites seca ey ne foals aoa eno peep ene to eer ects of the Chie! Marketing Officer (CHO) Counc unelorg), 3 global afinty network of more ‘nan 6,000 senior marketing and brancng executives. who collectively contol more than $200 bilon in annual marketing spend. Nese May is 80 the founder and exsoutve doctor of ho Business Performance Innovation (BP) Network (wir bainetwork org}. global management community deciatod 0 wetiving.exporing and sharing emerging ends ane transtermatonal Sos ‘ndpracices tha are reshaping world markets and compeshivalandecapas. Nesie-May serves as president anc mansging parmner of GlobalFiuency, Inc. the Inadet in Iraligent Markat Engagamant™, wih 70 ofoes in over 40 counties. Collectively, iobalFuency (ww globalluency.com) member ims have annual biliage et $50 millon and employ 450 professionals serene soores a (othe Amerleae, Europe, AsiaPac, Aiea and the Middle East He has baen managing and running his respected mull chann marketing and p ‘management dusiness since 1867, operating ftom Silicon Valley ancNew York ales. y, Naale-May nec senior postions wth marketing, promationsand PR ‘agencies, inlucing Ogi & Matter, In Silcn Valley, New York Landon an Las Angeles. During his 35 years as an international marketing and bran Statist, Nesl-ay has consulted with over 30D leading mull-nationals, new venture stats and emerging arauth companies. Neals- Mais sted as on ine Top 100 Mest Invert. BIOB Marketers in North America by BtoB Magazine, He erves onthe board of crectors for Traveizo0 (NASDAQ: TZOO) ‘nds a member ofthe Rhodes Unwversty Bosra of Govemors in South Aca Heissise en achunct protessorat aoc! National Universty in South Korea, ZAHEER NOORUDDIN daa lcel ‘Aste head of Sti 0, Woggener Edstrom fata Palo, Zane Noon esponabie for lading and expanding the ‘gency gta! busines across te region. Zar wks closely wth the PAC Leadership Team and Stato leas each rake torts ae dovver an aggresive and ovate gta! sratgy tt comments te Sgencys‘astoronne ootpemnthe raion Adchonaly, Zneera response ie jpeg the agency cial iin ne egon, Za cned Waggoner Edom afr song as APAC eporal ead ial slog {Burson Martti, where ha led Pw saa dovlopmert ofan nogated dal ofring for he region, bul a dia! stoi Geran n APAG, and managed repanel new busines dovelopnen oppotes tate dita constancy Disinghes ether, Zaheer co-ored htt book “ha Soe Maca MEX. as wol as rumerovs tal wht papers ane thowontledershp srces on fhe emerging tends of moble, seals Shuji rrtaing ere conmuttesions eo A Pace. Eaoe ig nts oleat Burson vasa HongKong, Zehew waste ead ot ean Sig! for china at conan Puble Rotors. whore aunchad and butte fms sign practes frm Sing, Zabesr has seo worked top gt marketing sevces agencies, icuding Oginy One in China, Proximity twide/BB00 abel and Warcornan, try aol chien, Zaheer wotked i dverse and djramic markets cudng India, Sou East Asa roar Cin, Korea Japan. a soos ne Moe East & Norn atic. He began is carerina narrating ew amtvmeda pblhing company in Nom You ty Hels reson bcodin Singapore (ides dtl operations in INVITED SPEAKERS Se ON Re aaa eae reecne been Cicer Vee Draw ae Neier rare ee meee neg een]