Tezi Kherson

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MOTIVATION OF WORKERS AS IMPORTANT FACTOR OF INCREASE OF THE

LABOUR PRODUCTIVITY
.M. Babetska
Scientific leader: Krasnomovec V. A.
Department of management
Cherkasy national university
to the name of Bohdan Khmelnytsk
Investigated the features of correlation of charges of time on work and effectiveness and
success of activity of enterprises. Basic directions of increase of the labour productivity defined by
the increase of motivation.
Keywords: motivation, labour, expense of time productivity on work.
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CLASSIFICATION ORGANIZATION
Y.V. Belyaeva
Supervisor: candidate of economic sciences, Associate Professor
Krasnomovets V. A.
Department of Management
Cherkassy National University named after Bogdan Khmelnitsky
e-mail: kaf_men_05@mail.ru
The article deals with the theoretical explanation of the summaries to the organization, formal
or informal organization of simple and complex organization.
Keywords: Organization classification organizations, business, community, association
organization.
17
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kriza.pdf.
The reasons of rise of financial and economic crisis in Ukraine are analyzed. The influence
of external economic environment on a national economy is detected. The internal factors which
deepen the crisis phenomena in an economy are determinate.
Keywords: financial and economic crisis, setback in production, economic risks, bank
system, credit, budget, national debt, investments, public policy.
22
37.091.3

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EXPERIMENTAL TEACHING FOREIGN LANGUAGE LEXIS

TO PRIMARY SCHOOLCHILDREN BY MEANS OF TEACHING GAMES
A. A. Bublik
Scientific supervisor: Ph. D., Assoc. professor Kamensky A. I.
Department of Foreign Languages
The Republican Higher Educational Institution
The Crimean University for the Humanities (Yalta)
The article describes the process and generalizes the results of the experimental teaching
foreign-language lexis to primary schoolchildren by means of teaching games. Methodological
experiment has proved the effectiveness of using cognitive training games, which contributed to the
formation and development of foreign language receptive and reproductive lexical habits,
enhancing mental-speech activity and to the development of verbal responsivity, visual memory,
voluntary perception, logical thinking, imagination, emotional sphere of learners.
26
Keywords: experimental teaching, primary schoolchildren, foreign lexis, teaching games.
27
37.091.3

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DYNAMIC COLLAGE AS A MEANS OF EARLY LEARNING FOREIGN LANGUAGE

DIALOGIC COMMUNICATION
30
. V. Velikorodnaya

The dynamic collage as a means of early foreign language learning dialogic communication
has been characterized in the article. As a mixed cue, providing basic guidelines for learners
speech activity, the dynamic collage allows for active management of content and meaning filling
of preschoolers foreign language dialogic communication trained, presenting preschoolers training
information in a more interesting and understandable way, contributes to better memorization of the
material under training, stimulates preschoolers creative thinking, enhances effectiveness of
training.
Dynamic collage allows preschoolers to convey the content of training information deeper,
understand ways of speech producing actions in a particular communicative situation better, form
their own dialogical utterances independently.
Keywords: dynamic collage, early learning, foreign language dialogic communication,
preschoolers.
31
628.073

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e-mail: sofija-v2@rambler.ru

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PROBLEMS OF STRATEGIC PORTFOLIO COMPANIES

Sofia Wozniak
Supervisor: Shostak Ludmila
Department of Economics and Entrepreneurship and innovation
Eastern European National University Ukrainian
e-mail: sofija-v2@rambler.ru
This article is devoted to the formation of defects portfolio companies and strategic
advantages in its development.
Keywords: strategic portfolio, strategy, portfolio analysis, project management, strategic
management project portfolio.
36
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2009_5_3/098-102.pdf.
THE MAIN TENDENCY OF IMPROVEMENT OF SALE STRATEGY
Y. Galiba
Cherkasy national university n.a. B Khmelnitsky
Studied the characteristics of sale strategy of enterprises from different sides of separate
structural segments.
Keywords: sale strategy, price segment, advertising segment, organization segment,
ecological segment , segment of production.
40
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IDEOLOGY MOSCOW THIRD ROME AS AN OBJECT OF SCIENTIFIC

RESEARCH: HISTORIOGRAPHY OF THE PROBLEM
M. Galichenko
Department of Philosophy, Social and Human Sciences
Kherson State University
-mail: socrat10@mail.ru
In the article the author analyzes the main approaches to the understanding of ideology Moscow
45
the Third Rome in Russian historiography of the nineteenth early twentieth centuries. The author
makes an attempt to characterize the views of scientists on ideology Moscow the Third Rome.
Keywords: ideologeme, eschatology, messianism, orthodoxy, empire.
46
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50
MOTIVATION OF PERSONNEL AS MANAGEMENT OBJECT ON ENTERPRISE

A.V. Harmash
Krasnomovets V. A.
In the article the concept of necessities is considered and specified; the groups of necessities are selected; determination of concept of motivation of labour of managerial staff of
enterprise is given. It is set that the concept of motivation of labour of managerial staff of
enterprise it is costed to understand as one in two process, which, from one side, engulfs the
inwardly personality independent forming of reason as grounds for the labour conduct of every
worker, and from other, the process of creation (activations) of internal motive
of workers assumes outwardly to the actions for gaining end of organization within the limits of
post plenary powers of workers and in obedience to the plan of activity of enterprise.
Keywords: labour motivation, necessities, reason, financial stimulation, efficiency,
production.
51
331.101.5

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e-mail: kseniya_70nigoto@mail.ru
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. [. ].
: http://www.dcz.gov.ua
AREAS OF IMPROVEMENT USE OF LABOR POTENTIAL
Gozha O.
Economy of enterprise and innovation
Eastern European National University im. Lesya Ukrainky
e-mail: kseniya_70nigoto@mail.ru
The article deals with the problematic aspects of the use and evaluation of labor potential and
suggests possible directions of increase of efficiency.
Keywords: employment potential, productivity, competitiveness, qualitative-quantitative indicators,
efficiency.
57
331.5

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63
IMPROVEMENT OF ADJUSTING OF EMPLOYMENT OF POPULATION

AND LABOUR-MARKET AT STATE AND REGIONAL LEVEL
V. Goncharenko
the Scientific leader: Kovtunenko V.O.
Department of economic theory and international economy
Tcherkasy national the university
of the name of Bohdan Khmel'nickogo
e-mail: valentinka_mc@ukr.net
64
37.091

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69
THE METHOD OF ANALOGY IN THE STUDY OF THE MATHEMATICS

. Gordienko
Department of Mathematics and Methodology of the Study of the Mathematics
-mail: ira_korneczyk@mail.ru
In this paper the analysis and the basic applications of the analogy method in the school
course of mathematics are considered.
Keywords: analogy, method of analogy, school course of mathematics.
70
311.345.44:32
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.
TIME MANAGEMENT: PLANNING OWN TIME
Yu. Grabovska
supervisor: Ph.D. Associate Krasnomovets V.A.
Cherkasy National University Bohdan Khmelnytsky
73
The main secret personal effectiveness is the correct allocation of time. Time management
helps avoid the unenviable fate of hostage own business or career. Planning allows time.
Keywords: Time Management, Rule 6 "P".
74
331.103
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E-mail: kaf_men_05@mail.ru

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1. .. . .: , 2011 250 .
STAFF MANAGEMENT IN TOURIST SERVICE
M. Hryshchenko
Cherkassy national university of Bohdan Khmelnitsky
E-mail: kaf_men_05@mail.ru
Studied the characteristics of organization of personnel, in the field of tourist services, the role
of the manager in the effective operation of tourist enterprises and especially the staff in the field of
tourism.
Keywords: tourism, an organization, staff.
79
331.108: 005.552:621
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e-mail: inst-econom-law@ukr.net
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11. Hofer C.W. Strategy Formulation: Analytical concepts/ C.W. Hofer,
D.Schendel.- New York: West Publishing, 1986.
12. Higgins J.M. Organizational Policy and Strategic Management: Text and
Cases. 2-nded.-Chicago: The Dryden Press, 1983.
MODERN TENDENCIES OF STRATEGIC MANAGEMENT ENTERPRISE

K.K.Gutman
Krasnomovets V. A.
In the article, on the basis of generalization of progress of modern management trends,
theoretical principles are certain and the methodological going is exposed near the category of
strategic management an enterprise, base constituents that are the basic factors of his essence are
exposed.
Keywords: strategic management, environment, enterprise.
85
330.556

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e-mail: oxanadeg@ukr.net

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89
WAYS OF IMPROVING THE MECHANISM OF INVESTMENT IN UKRAINE

Dehodiuk Oksana, student
Scientific leader: L.V. Shostak
Department of economy and enterprise and innovative activity
East European National University named after Lesya Ukrainka
e.mail: oxanadeg@ukr.net
The article deals with the problem of investment in enterprises of Ukraine and measures to
be implemented to stimulate investment activity at the enterprise level and the state in general.
Keywords: investment, investment activity, investment attractiveness.
90
331.454.55:67

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.mail: kaf_men_05@mail.ru

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FEATURES OF TECHNOLOGY OF MANAGEMENT TOURIST ENTERPRISE

D. Yevsieieva
Scientific leader:
Krasnomovec V. A.
Department of tourism and hotel-restaurant business
CHNU the name of B. Chmelnitskiy
.mail: srw@university.ks.ua
In this article the characteristics of the constituent elements of technology management and
improvement of tourism development strategy of tourist business.
Keywords: management methods, tourist enterprise, SWOT- analysis, PEST- analysis.
97
330.142

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E-mail: vadimzavaruev@mail.ru
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101
5.
http://intkonf.org/k-e-n-kruglyanko-a-v-mikityuk-o-s-shlyahi-efektivnogoupravlinnya-oborotnimi-aktivami-promislovih-pidpriemstv/
6.
http://ebooktime.net/book_36_glava_79_11.2.5._-_.html
WAYS TO IMPROVE MANAGEMENT PRACTICES

AND CURRENT ASSETS
V. Zavoruiev (student)
Lesia Ukrainka Eastern European National University
E-mail: vadimzavaruev@mail.ru
One of the key factors for success of any business is the effective use of its current assets. This
is especially important now during unstable economic situation in Ukraine. Therefore the aim of
this work is to study ways to improve the management of current assets.
Keywords: current assets, inventories, liquidity, capital, profits, accounts receivable.
102
37.091.3

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e.mail: irinarullez_zyuz@mail.ru
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PERSONALLY ORIENTED EDUCATION IN MODERN
PRIMARY SCHOOL
I.Zyuzko
Supervisor: Candidate of pedagogical sciences , lecturer Kondratyuk S.M.
Department of Preschool and Primary Education
Sumy State Pedagogical University named after A.S.Makarenko
e.mail: irinarullez_zyuz@mail.ru
Annotation. The paper examines current approaches to the definition of " Personally oriented
education ," examines the principles, forms, methods and features of personally oriented education
lesson in primary school.
Keywords: Personally oriented education, implementation, lessons, skills.
107
371.124:80:8124
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COMMUNICATIVE COMPETENCE OF TEACHER-PHILOLOGIST IN THE

STRUCTURE OF PROFESSIONAL QUALITIES OF TEACHER.
Kartavaya Y. K.
The article deals with the conception of communicative competence of teacherphilologist. The structure of professional competence of teacher-philologist of Ukrainian language
and literature has been revealed in this study.
Keywords: competence, communicative competence of teacher-philologist, professional
competence, teacher-philologist, structure of professional competence.
111
631.153: 332.14

.,
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e-mail: kernasyuk@.ukr.net

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378 .
ADAPTIVE PROGNOSTICATION PRODUCTION OF GRAIN-CROPS IS IN

KIROVOHRAD AREA
Y. Kernasyuk, Candidate of Economic Sciences
Laboratory of marketing, economic analysis and defence of intellectual property
117
Kirovograd state agricultural experimental station of the Institute of Agriculture of the

steppe zone of the National Academy of Agrarian Sciences of Ukraine
e-mail: kernasyuk@.ukr.net
Studied the characteristics of development of corn industry are investigational in the
Kirovohrad area and grounded economic models of adaptive prognostication of production of grain
recognition influence of part of corn in the structure of sowing areas and level of the productivity of
cultures.
Keywords: adaptiveness, grain-crops, profitability, model.
118
. 371.1
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FORMING OF RESEARCH ABILITIES DURING PREPARATION OF FUTURE

BIOLOGISTS AND ENVIRONMENTALISTS IN THE KHERSON STATE UNIVERSITY
Kistin Yuliya
Department of Human and animal physiology
Studied features of research abilities and practical use of the purchased research knowledges
in the students. It was discovered insufficient motivational and semantic component structures
educational-experimental and research abilities for the students of biologists and
environmentalists, that predefined by absence of the synonymous understanding of concept
research abilities and knowledges about the sequence of the stages of scientific search.
Keywords: educational-experimental ability, research abilities (NDU), research activity.
124
331.1

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127
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.
1. .. / ..
. [. ]. :
http://www.rusnauka.com/2._SND_2007/ Economics/19367.doc.htm.
2. ..
/ . . . [. ]. :
http://www.nbuv.gov.ua/Portal//chem_biol/nvnltu/22_2/389_Zach.pdf.
3. . .
/ . . [. ].
: http://www.nbuv.gov.ua/portal/Soc_Gum/Mimi/2012_2/3_3.pdf.
METHOD ADAPTATION TO CHANGE TEAMS
I.Kovalenko
PhD Associate Professor O. Gerasimenko
Cherkassy National University B. Khmelnitskogo
The article covers basic commands adaptation to changes in the organization. Analyzed side
possible organizational changes, incentives to implement changes. Detected and the necessity of
adapting to changes in staff organization.
Keywords: adaptation of personnel, changes in the organization.
128
374.71(410)

.

. ..
e-mail: sveta_kovalenko@ukr.net

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.
1. Ainley P. From a National System Locally Administered to a National System

Nationally Administered: The New Leviathan in Education and Training in
England // Journal of Social Policy. - 2001. - 30 (3). . 457-476.
2. Jarvis P. Adult Education and the State. Towards a policy of Adult Education. London: Routledge, 1993. 165 p.
3. Legge D. The education of Adults in Britain. London: The Open University
Press, 1982. 244 p.
4. Ministry of Education. Pamphlet 8. Further Education: the Scope and
Content of its Opportunities under the Education Act 1944. - London: HMSO,
1947.
FORMATION OF ADULT EDUCATION MANAGEMENT
SYSTEM IN ENGLAND.
Kovalenko S.M.
The research reveals the peculiarities of adult education management in England, analizes its
step-by-step transition from the decentralized model to the model of decentrilized centralism. The
role of central government and local education authorities in adult education management in
England in the last quarter of the XXth century.
Key words: adult education, education management, centralization, decentralization.
133
336.226

.

: ... ..

e-mail: ivanna-kovalchuk@yandex.ru
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soc_gum/biznes/2010_1/2010/01/100117.pdf.
. // .
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.
[ ]. : http://www.nbuv.gov.ua/portal/
natural/Vetp/2010_29/10povtrb.pdf.
,
.
[ ]. : http://dt.ua/ECONOMICS/
pdv_na_planeti_mavp,_abo_yak_funktsionue_odin_iz_naytonshih_u_sviti_eko
nomichnih_instrumentiv_u_peri-41374.html.
137
INDRODUCTION OF SALES TAX AS A WAY OF VAT REFORMING IN

UKRAINE
I.Kovalchuk
student of economy and management institute
Scientific superviser: kandidat of economy sciences Shostak. L.V
e-mail: ivanna-kovalchuk@yandex.ru
Lesya Ukrainka East European National University
The article deals with investigation of sales tax appropriateness indroduction in Ukraine,
analysed comparing characteristics of VAT and sales tax, determined their positive and negative
features.
Key wrds: sales tax, VAT, reforming, tax system.
138
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142
COST OF PRODUCTION COMPANY AND ITS WAYS OF REDUCING

Student Kovatsenko A.O
andriykovatsenko@rambler.ru
The article deals with the problematic aspects of the cost of enterprise and suggests possible
reserves its decline.
Keywords: cost, expenses, production, price, competition, efficiency of production.
143
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SCIENTIFIC SCHOOLS AS EDUCATIONAL SYSTEM
T. Koycheva
South Ukrainian National Pedagogical University
named after K.D.Ushynsky
e-mail: koycheva@mail.ru
The article deals with the interpretation of the phenomenon of modern scientific school,
justify her role in the innovative development of the university, in the formation and development
of the corporate culture of Pedagogical University.
Keywords: Scientific School, Pedagogical University, corporate culture, innovative
development.
147
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UKRAINE AND WORLD ECONOMIC RELATIONS

N. Kolesnik
Cherkassy national university of Bohdan Khmelnitsky
e-mal: kaf_men_05@mail.ru
Studied the role of Ukraine in the global economy. The main directions in terms of cooperation and
economic benefits.
Keywords: world economy, integration, national strategy.
151
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154
UDK. 338.5
COST OF PRODUCTION COMPANY AND ITS WAYS OF REDUCING
Student O. Koptiuk
e-mail: big_-_boy@mail.ru
This article is devoted to research and problem-solving efficiency of foreign economic activity of
the enterprises of Ukraine.
Keywords: foreign economic activities, export, import, enterprise, competitiveness.
155
811. 111'42

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e.mail: inyaz@sspu.sumy.ua

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159
about the Mind / Lakoff R. Chicago: Houghton Muffin, 1987. 245 p.

8. Kramerae Ch. Women and Men Speaking: Frameworks for Analysis /
Ch. Kramarae Rowley, Ma.: Newbury House, 1981. 194 p.
GENDER PECULIARITIES OF COMMUNICATIVE BEHAVIOR OF MEN AND
WOMEN
. Kotsiuba
The Chair of Germanic Philology, Institute of Philology
Sumy State Pedagogical University named after A.S. Makerenko
e.mail:inyaz@sspu.sumy.ua
This article is devoted to the study of the peculiarities of men and womens communication.
The main aspects of gender communication and the differences between communicative behavior
of men and women are analyzed.
Keywords: gender, gender investigations, communicative behavior.
160
612.122.95:91

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: http://vernikov.ru/new-materials.html.
165
CURRENT TRENDS IN THE MANAGEMENT OF COMPANIES IN THE U.S.

Scientific leader: Krasnomovec V. A.
Management department
Tcherkasy national university
to the name of Bohdan Khmelnytsk
Studied the features of the current state of management in organizations? The U.S., the new
concept of management.
Keywords: management, approaches, strategies, American School of management.
166
37.091.3
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168

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: : Listen to the words. Raise your hands when you hear
the words with the sound [i]; : Listen to the words. Raise your hands
when you hear animal names; : Listen to the words. Raise your
hands when you hear the words in the plural: desk, tables, box, pens, books, boxes,
pencil. 2 (
,
.) 3
: Listen and tell the name of Mikes sister: I have a sister. Her name is
Ann. Mike does not have a sister. He has got a brother. 4
: Listen to the sentences and give names to the
things: We write with it on the blackboard. Its white. 5
: Listen to the sentence. Say whether
they are logically arranged: Her name is Mary. This is a girl.
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Exchange polite replies with your partner: Im sorry. Its all right;
) - ( ,
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third of May. That is not right. Today is the fifth of May; ) ( / ): React to the
order: Buy some bread, please. How can I buy it? I dont have any money.
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169
: It is the last lesson. The bell rings and it is

the end of this lesson. You are glad. Why? I am glad because it is the last lesson
today and I can go home.
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3. Brumfit C. J. Communicative Methodology in Language Teaching / Christopher
J. Brumfit. CPU, 1990. 166 p.
DEVELOPING LEXICAL-GRAMMATICAL HABITS OF FOREIGN-LANGUAGE
DIALOGIC SPEECH ON THE BASIS OF AUDIOTEXT
N. B. Kurtusmanova
170
The article is devoted to the problem of methodological characteristics of introducing

teaching games into the process of forming lexical-grammatical habits of foreign-language
dialogic speech at the intermediate stage. As en effective means of forming and developing
intermediate schoolchildrens lexical-grammatical habits of foreign-language dialogic
communication there has been proposed a complex of exercises based on the audio-text, the
methodological organization of which allows for employing the principal resources of teaching
dialogic speech: to raise interest to foreign-language dialogic communication on the basis of
personality-oriented individualization and collective interaction, and the level of the
communicative character of both the material and process of teaching.
Key words: foreign-language lexical-grammatical habits, dialogic speech, audio-text.
171

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7. . . / . . // . . 1939.
10. . 27.
Annotation: The main issue is discussed in this paper is the Government's attempts to
increase education teacher training for the learning process.
Key words: educational system, elementary school, teaching staff, teaching short courses,
educational policy, the political regime.
175
336.32

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, 2006. 201. ().
DEMOCRATIZATION MANAGEMENT AS A MEANS OF ACHIEVING SUCCESS
S. Luhogruy
Krasnomovets V. A.
Studied the characteristics of a democratic management style as a means of success, compared
with an authoritarian. Revealed the problem democratic governance at the present stage of
development of Ukraine. Analyzed the interaction of such fundamental phenomena as democracy
and authoritarianism. In the positive and negative coverage considered features of democracy and
authoritarianism, the question strengthening moral and ethical principles in professional business
managers.
Keywords: democratization of government authoritarianism in management, combined
model management.
180
: 001.89:378.147.091.32
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e. mail: taras_xd@ukr.net
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// . 2008. - 3. . 131-136.
5. .
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V - ,
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: - . , 2008.
384 . . 76-79.
THE POSSIBILITIES OF SCIENTIFIC-RESEARCH WORK MAKING IN THE
CONTEXT OF SOCIAL-HUMANITARIAN DISCIPLINES TEACHING.
T. Matviychuk
Department Of Social-Humanitarian Disciplines
Lviv Institute of Economy and Tourism
e. mail: taras_xd@ukr.net
The possible ways of scientific-research work making in the context of social-humanitarian
disciplines teaching are represented.
Key words: scientific-research work, socio-humanitarian disciplines, sociology.
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THE TECHNOLOGY CREATION AND USE OF ELECTRONIC MANUALS

"LOGIC PROGRAMMING"
I. Melnyk
Supervisor: p. e. d. Sikora Ya. B.
Department of Applied Mathematics and Computer Science
Ivan Franko Zhytomyr State University
e.mail: Inna280492@gmail.com
The article described some aspects of training students to develop electronic textbooks by
means of information and communication technologies, as well as the technology development of
electronic textbooks.
Keywords: information intellectual processes, interactivity, electronic manuals, software
tools for educational purposes.
190
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EFFICIENCY FIXED ASSETS
Novosad I. V.
Eastern European University of Lesya Ukrainian
e.mail: novosadirusya@mail.ru
The development of market relations in Ukraine increases liability entities as a result of their
activities, which are largely dependent on providing the basic tools of their technical condition and
efficiency.
Keywords: fixed assets, capital productivity, capital ratio, capital.
194
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RECREATION TECHNOLOGIES IN SOCIAL-HUMANISTIC STRUCTURE

V. Osadcha
Cherkasy national university n.a. B Khmelnitsky
Studied the characteristics of recreation technologies in social-humanistic structure in
globalization conditions.
Keywords: recreation technologies, globalization, social technologies.
199
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MANAGEMENT OF STAFFS MOTIVATION
O. Pastukh
Cherkasy national university n.a. B.Khmelnitsky
Studied the concept of motivation and basic motivational strategy for HR management in a
market economy.
Keywords: labor motivation, motive, motivation strategy.
203
338.32.053.4

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DIRECTIONS EFFICIENCY OF FIXED ASSETS OF THE COMPANY

Pivtorak A.
supervisor: Shostak L.V.
student at the Institute of Economics and Management Eastern National University of Lesya
Ukrainian
e.mail: rsist@mail.ru
The paper investigates the problematic aspects of effective use of assets and suggests possible ways
of improving competitiveness by improving the technological level of the latter.
Keywords: fixed assets, efficiency, capacity, rendering plant and equipment, scientific and
technological progress, capital.
208
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KEY FACTORS OF INTERACTION LOGISTICS AND MARKETING
M. Prytula
Supervisor: KE BC. Associate Krasnomovets V.A.
Cherkasy National University
them. Bogdan Khmelnitsky
Studied the most significant differences between marketing and logistics. Substantiated interaction
213
logistics to marketing, presenting it as a marketing and logistic mix to meet the demands of
consumers.
Keywords: marketing, logistics, the interaction.
214
658.3:174.4

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APPROACHES TO DEFINING ORGANIZATIONAL CULTURE
S.O.Pryadka
Krasnomovets V. A.
The article reviews the theoretical aspects to the explanation of the organizational and
corporate culture in the context of organizational and management disciplines.
Keywords: organizational culture, corporate culture, organization, management.
218
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DIVERSIFICATION STRATEGY AS A FACTOR OF ECONOMIC GROWTH

Pukha D.O.
Studied the diversification strategy, its characteristics and prospects of the business. This
strategy will provide the company competitive advantages for a considerable period.
222
Keywords: diversification, strategy, synergies, growth, competence.
223

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1. http://www.azot.cherkassy.net/ -
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3. 2010-2011 .
THE RELATIONSHIP OF THE MILLENNIUM DEVELOPMENT GOALS AND

CORPORATE SOCIAL RESPONSIBILITY AS AN EXAMPLE OF PUBLIC
CORPORATION "AZOT"
K. Riabokon
Supervisor: Ph.D., associate professor Krasnomovets V.A.
Bohdan Khmelnytsky
Current situation in many countries is in poor condition. The unstable political situation and
economic kinks directly affect the social, cultural and ecological life of the people. Responsibility
for this in the first place should be the government, but to control all aspects of it can not, then the
problem becomes the plane of corporations, companies, firms and people in general. Corporate
social responsibility includes all aspects of liability as in the middle of the enterprise and outside.
The social responsibility of a company is a step on the long road towards the assumed goals and
objectives of Ukraine. The Millennium Development Goals represent seven goals undertaken by
our country to perform for fifteen years.
Keywords: Millennium Declaration, projects PAT "Azot", corporate social responsibility.
229
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CONCEPT ENTERPRISE DEVELOPMENT STRATEGY

Yuri Ryabuschyts
Institute of Economics and Management
Eastern European National University of Lesya Ukrainian
e.mai: vobila@ukr.net
The paper deals with approaches to defining the essence of the concept of strategy, with its
main components, the peculiarities and problems of development strategy of the company,
suggested areas for further use.
Keywords: strategy, development enterprises, strategic planning, competition.
233
331.102.142

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FIGURE MANAGER IN TOURISM
V. Sapatrylo
Department of Tourism, hotel and restaurant business
Cherkasy National University. B.Khmelnytsky
e.mail: viksapatrilo@yandex.ru
Studied the characteristics of the manager in the field of tourism. The work reveals the basic
qualities that should have a modern leader.
It characterizes the special features manager work of tourism according to areas of work.
Keywords: company tour operators, travel agencies, head directly.
238
338.8

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Andrew J. DuBrin Essentials of Management, 2002, 517 pages.
UDK. 338.8
FOREIGN EXPERIENCE OF ENTERPRISE STRATEGIC MANAGEMENT
Student Sakharchuk . .
Scientific supervisor: Shostak L.V., PhD in Economics, Associate Professor
Department of Economics, Enterprise and Innovation
Lesya Ukrainka Eastern European National University
vacumus@mail.ru
The article highlights the peculiarities of historical background of formation and

development of strategic management in foreign countries.
242
Keywords: strategic management, management framework, competition, corporation,

enterprise, planning, employees, strategic goals.
243
378.147:004
-
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e.mail: sikoras@meta.ua
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5. ECCH the case for larning [ ]. :
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2008. 304 .
CASE-TECHNOLOGIES AT STUDY OF METHODS OF OPTIMIZATION

Ya. Sikora
e.mail: sikoras@meta.ua
The article examines the opportunities and advantages of case-technology compared to
traditional forms of learning. We give typology of cases, indicated stages of teacher and student
over Casey.
Keywords: case-technology types of cases, methods of optimization.
248
37.091.3

. .
: . . , . . .

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.
: , , .
MULTIMEDIA PROGRAMS AS THE MEANS OF THE ACTIVATION OF

THE COGNITIVE ACTIVITY OF THE MIDDLE SCHOOL WHILE
LEARNING A FOREIGN LANGUAGE
A. S. Skryabina
Scientific supervisor: candidate of pedagogical sciences,
associate professor Kamenskaya I. B.
The article is devoted to disclosing the potential of multimedia programs for the
enhancing cognitive performance of middle school children while learning a foreign
language.
Keywords: the cognitive activity, the training material, a media technology.
At the present stage of the development of the civilization, the information
technologies have been introduced in various spheres of life. Education is no
exception. Consequently, the question of improving the forms and methods of
learning by using multimedia programs is relevant. This requires the solution of
educational content problem at this stage, the correlation of the traditional
249
components of the educational process and multimedia programs, new relationships

of students, teachers, and educational environment. Using multimedia programs
while learning a foreign language, students form strong motivation to master the
discipline, enlarge their vocabulary, improve the skills of oral and written foreign
speech.
This problem have been considered by I. Dychkivskaya, E. Dmitrieva,
G. Elizarova, T. Karamysheva, E. Maslyko, S. Novikov, E. Nosenko, O. RudenkoMorgun, E. Polat, T. Polipova, S. Fadeev, etc. However, the problem of using multimedia programs for enhancing cognitive activity of the middle school children while
learning a foreign language has remained out of sight of the researchers.
The purpose of the article is to reveal the potential of multimedia programs in
enhancing cognitive performance of middle school children while learning a foreign
language.
The interest in the application of multimedia programs can be explained by the
enormous potential they possess. The use of multimedia programs in the educational
process provides more informative capacity of the language material, increases the
cognitive activity of students, raises motivation through the emotional presentation of
educational information, ensures a high degree of visualization of the training
material, allows to individualize learning, promotes activation and differentiation of
students, develops their personal characteristics and intensifies forming learners
individual cognitive style.
The term multimedia (lat. multum many and media, medium resources) is
defined as a computer technology that allows to combine text, sound, video, graphics
and animation [1]. Thereafter, a multimedia program is a program that is used to
create a media technology.
Multimedia programs have great potential to enhance students cognitive while
learning a foreign language, which consists in the following: clear presentation of the
material (use of color, illustrations, video, audio, etc.), fast feedback (the integrated
test systems provide the instant control of the material assimilation; the interactive
mode allows students to take control of the speed of learning material); versatility
(use of types of language and speech activity in all aspects of learning), the ability to
recharge the main part of the program with new types of exercises.
These programs allow for expanding the learning environment. These programs
create an environment similar to the natural environment of communication, which is
especially important while working independently. Multimedia allows for taking less
time to learn a considerable amount of educational material. Due to the interactive
communication, a student interacts with the computer program and is able to manage
the process of learning English. The individualization is reflected in self-selection of
material.
Obviously, the optimization of individual work can be achieved with the help of
multimedia. The important point is that while using the multimedia program
perception of educational material goes through the activation not only by sight (text,
color, still images, video, animation), but hearing as well (the actors voice, music or
250
noise design) that allows students for creating a given emotional background, which
increases the efficiency of absorbing presented material [2].
The fact that school students have some computer skills and basic foreign
language skills is of great help when using multimedia in the classroom.
While students are using multimedia tools on their own, they are able to control
the pace of presentation, the number of repetitions, and freely fix the received
information and use it for its intended use, in accordance with their educational needs
and preferences.
Due to the advantages of multimedia, students can easily find the necessary
information to solve the problem of a missing teacher in their autonomous work. In
addition, these tools allow for creating new and practical situations for students, to
choose the most effective ones, use their knowledge to practice and evaluate the
results, and provide the teacher and the student with individual learning paths. In
these circumstances, the student is like a performer, because the tasks are posed by
the teacher. However, due to the search of independent solutions, the given sample is
never a single path, and a number of options allow to tear off the student from the
sample, provide space for reflection on the nature and content, the conditions of
work, and the possibilities of reaching the aim.
The conclusions. Thus, the multimedia programs are effective in enhancing
cognitive activity in middle school children while learning a foreign language.
Working with multimedia programs enriches the emotional experience of students,
has a motivating effect on learning and stimulates activation of independent
educational activity of secondary school students.
References
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/ . . . . : , 2005.
256 .
2. . . / . C. // .
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. , 2008
1,5 % 2012 1710,3 . ,
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, 2012 12065,9 . .

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PROBLEMS AND PROSPECTS OF THE LABOR MARKET IN UKRAINE

S. Snizhko
Department of Economic Theory and International Economics
Cherkasy National University named after Bogdan Khmelnitskogo
e.mail: svetuk2000@yandex.ru
Studied the characteristics of the modern state of the labor market in Ukraine, its problems and
prospects.
Keywords: labor market, unemployment, employment, the economically active population.
257
338.3
I A I OI
OA O I
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ao i: oa ..
aa ooi i ia a ioaio ioi
ioo aioa i ii i a
e.mail: economical@univer.lutsk.ua
ai ai oi oo o o i a
aoooai a i oi oa.
oi oa: oi , i, oi ai.
oaoa o. a oa ooaa ooo
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ai i oi o a, aioa
oa, o i ooi ai a a
i oi ioa -oo ia. ao
oa ioai o oi ooi aii, a oooo a,
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258
o o oo oo; a ooi o, iiiao, i

io i a oi i a oo ai, a
o o ii oo; a a i io
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oa oi ai oaa oi ooa
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i i a a ao i aa ai [2].
oi a oo ooi i o
ooi ai ai a i oo ia. O
o i a i oi a, oo
io, a ioio ai a i. Oo a o
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a oi oa, aa o i oai oa i
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Oo oaa, i aa i oa
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oao i ao io, ai aoo oi,
259
oi, aia ooa i ooai oooo , oaoioi

aia (ooo o aa, o o ooioo aai
oo).
Aai o aoi a ooa ii -oo
ia oa aoi ia
aia a ii, o, aiiai i o-oii
i a aa ooo . o aoo aai
ii i ooi ooo i aioa
oi a, i aaa i oa ioio o
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Aai oi oa oo io i a oo
aoi oo, oi o i a o aoi oa
oi ioi ia ii.
Aai i aii aa ao i io
ai ia oo aa, a ao i
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ai ia ooo o aa oii
ao oi oii i, ao ao.
io i oi oii ia
ao oi aoo, ooao a ioo o
oi a ao i oi oii. ioo ao
io aoi oi, oao a ao i oi
oii, o aaoaoo o oa [5].
oo aii ooo ioi (oa oii) a o
o aaoaoo o oa oi oa
o . o ioi ioo oa,
o , ao, o o oi a oaiai oa
a oo i, a oo o ooi, aoaai
i oo [6].
oa io ooi aa oa oo
oa o i ai o :
1)
aa oia a: a oi a oia
i, oo oo ai, oo ao a,
aaa, ioo i ioo ai;
2) ooi oa aa i ioi, oi oi
oo i (o o a oi i oo i,
oo i i oa ai, a oa);
3) o ooo aoo ai oi
io ioi, o ai o ia oa oo,
aoao a ai aoi ooio i oa i
ia, o ioia io aaa;
4) a a oo o i, o oa aoo
, i a i, ooai i o ii, a
260
oaa oaa a a ' ao

a ai i ii, a, ia io;
5) aa oo iaooo aaa a o
aao aiai ooo (aaa ai);
6) oa oa oo oaiaioo
ai ia i i, oia i ao;
7) ao oi ai a oo a o
oooi a o aioao ii i aoiai ii i
io oio; a ii ooai i o i;
8) a a aai aa o
aiioa iaii, a ao aa aii i i oo
oio a ia i oa a i a;
9) ooa o aoa a ai aaoo
ai a, o a aaa oo, o a oo, oo
ioai o aai i o oi, a i ioa a;
10) oa oi oi; aoa i, i
oioo i oi, iooa a oi, o a o
a ai; oaiai iai oo iaii, i ooo
oooi i aoai, oaaia ai oia,
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11) a iaa oa ai, o ao
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a a , o o io a ao ii;
16) ai oa ooo oia,
oi a oa oo oi (a ao oi oo
261
oai a ooo oia); a ioioi ooo

oia oa iaooo i; ia ooaiioa
iaii.
o. O, oia oa o i oo
oi ooi, a ii ooi
oa i i oi oa ai a
aioaoo oi, oioo aaa i oa ioio
ao oi, iai i aiiai. ia oi
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i ai, a , o , oa a ioi
ia. a o, o oa i oa ooo
oia o oioo aai a ooi oai, o
aa i oo oa, a o, a
aoia a i.
1.
2.
3.
4.
5.
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iaa:
Ooa .., a O.. ai o
a: a. oi. .: oo, 2009. 224 .
o
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ooi. 2010. 8 (68) . 17 21.
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oa i
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i / . . ooia // Aai o ooi. 2010.
3. . 220 226.
ioa . I. ooia ai a oiao-oi io:
aa oi / . I. ioa. .: oo, 2006. 432 .
aoa O. I. Ooi i oa i oa
o i / O. I. aoa // Aai o ooi.
2009. 4. . 85 91.
. oa o i ao
aiiai ioa i / . // aa:
a ai. 2008. 3. . 39 42
PROMISING AREAS OF IMPROVEMENT USE OF MANPOWER

I.R. Sokolyuk
Eastern European National University of Lesya Ukrainka
e.mail: economical@univer.lutsk.ua
262
In this article the theoretical basis of the concept of human resources and suggested ways to
improve their effectiveness.
Keywords: labour resources, efficiency.
263
330.35

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UKRAINIAN STOCK MARKET UNDER GLOBALIZATION

M. Solovey
Department of Economics and Law (economics cybernetic)
Cherkassy National University after name of Bogdan Hmelnitsky
Annotation. The paper analyzes the main aspects of globalization on the world stock
market, the place of Ukraine market of securities in the global market system. Investigated the
degree of openness of the Ukrainian stock market for global economic actors.
Keywords: globalization, cluster, securities market.
268
331.233.55:64

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5. . . : . /
. . . : , 2005., . 10 55.
PORTRAIT OF A MODERN MANAGER
Sribna V.V.
Bohdan Khmelnytsky
The paper provides an analysis and recommendations on personal characteristics and
professionally important qualities necessary for the successful implementation of
management
and
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personality.
Keywords: Quality Manager, a portrait of the modern manager and moral culture,
organizational skills, leadership abilities.
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PRIORITY DIRECTIONS OF INCREASE OF COMPETITIVENESS OF ENTERPRISES

Ivanna Struk, student
Scientific leader: L.V. Shostak
Department of economy and enterprise and innovative activity
Eastern European National University of the name of Lesya Ukrainka
e-mail: ivanna_struk@mail.ru
This article is devoted determination of basic directions of increase of competitiveness of
enterprises and ground of methodological principles of their application.
Keywords: strategy, competitiveness, strategic management.
279
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ORGANIZATION OF STUDENTS VOLUNTREER ACTIVITIES AIMS TO HELP

CHILDREN WHO ARE EDUCATED IN A BOARDING SCHOOL
Olena Struk
Scientific director: candidate of Psychological Sciences Hapilova V.P.
Department of social philosophy and administration
Zaporizhzhya National University
e-mail: ksfu@yandex.ua
Researched the features of organization and development stages of students volunteer
activities aims to help children who are educated in a boarding school. Described structural
components of the preparation of students for volunteering. Described the methods of working with
children in a boarding school.
Keywords: volunteering, organization of activities, mechanism, method.
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EVALUATING THE EFFECTIVENESS MARKETING COMMUNICATION
ACTIVITIES AND CAMPAIGNS
A. Taran
Cherkasy National University named after Bogdan Khmelnitsky
Peculiarities assess the effectiveness of marketing communication activities and campaigns.
Established methods for determining the effect of promotional activities. The basic source of
information for evaluating the effectiveness of marketing communication activities and campaigns.
Keywords: marketing, communication, evaluation, evaluation methods, advertising.
290
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FEATURES TRAINING MANAGERS BUSINESS TYPE IN MODERN

CONDITIONS
I. Tetyora
Department of Tourism, hotel and restaurant business
Cherkasy National University. B.Khmelnytsky
Studied the features of training managers in the business, the role of manager of business
types in an efficient enterprise operation and management.
Keywords: manager, enterprise, training.
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OPTIMIZATION DIRECTIONS SALES POLICY OF DOMESTIC ENTERPRISES

Tichina T.V.
Supervisor: k.e.n.dots. Shostak L.V.
Department of Economics entrepreneurship and innovation
Eastern European National University named after LesiaUkrainka
e.mail: tanya_tichina@mail.ru
Studied the characteristics of the economic situation in Ukraine in the contemporary period. It
is not conducive to the formation of competitive entities and the creation of a developed
competitive environment in the domestic economy. This especially affected the sales policy of
domestic enterprises, which adapt to the changing internal and external environment. It is the basis
of its effectiveness. Essential here is the fact that in the new environment manufacturers must
themselves organize the process of marketing their products using modern methods of control of the
process.
Keywords: sales, sales policy, consumer demand, sales management, bandwidth sales
optimization.
298
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COMBINING THE FUNCTIONS OF LEADERS AND MANAGERS IN ONE
PERSON WITH THE SUCCESSFUL IMPLEMENTATION OF ORGANIZATIONAL
LEADERSHIP
A. Trapizonyan
Supervisor: Ph.D. V. A. Krasnomovets
Studied the features of social and psychological nature of leadership as a phenomenon in
many respects. Describe the differences between "leader" and "manager," and cited a number of
factors which favor a combination of functions leader and manager, which in turn makes it possible
to effectively and successfully implement organizational leadership.
Keywords: Leadership, Manager, socio-psychological phenomenon, organizational
leadership.
306
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4. Anderson B. Imagined communities: Reflections on the Origins and Spread of
Nationalism. - London, 1983; .
// Pro et Contra. - 1997. - .2. - 4. 5. Harvie C. Scotland and Nationalism: Scottish Society and Politics 1707 -1977.
- London, 1977; Ash M. The Strange Death of Scottish History. - Edinburgh,
1980; Kidd C. Subverting Scotland's past: Scottish whig historians and the
creation of an Anglo - British identity, 1689 - 1830.- Cambridge, 1993.
6. Hosking G., Schpflin G. (Eds.) Myths & Nationhood. - London, 1997. - P.
141-157.
7. www.econ.msu.ru/cmt2/lib/a/.../Volodina.
8. http://www.samueljohnson.com/scotland.html
9. http://history.rin.ru
10.http://www.pravda.ru/world/europe/european/
MODERNIZATION OF SCOTTISH NATIONAL IDENTITY IN XVIII-XIX

CENTURIES.
FAZYLOVA TAMILLA ESKENDEROVNA
THE TEACHER OF UKRAINIAN PHILOLOGICAL DEPARTMENT
OF CRIMEAN PEDAGOGICAL UNIVERSITY
e.mail: tamilla.fazylova@mail.ru
Annotation. In article analyzing historical process of forming and modernization of Scottish
national identity, and also the uniting Scotland and England, which were needed for both sides
by different reasons, but nevertheless Scotland continued to fight for theirs independent and
national identity.
Key words: national identity, the union, Scottish nationalism, modernization.
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MAJOR PROBLEMS OF TRANSORT LOGISTICS IN UKRAINE

R. Fedorenko
named after Bogdan Khmelnitsky
314
The article discibes the basic problems of transport logistics challenges, which will increase
rail traffic and transport sector development in general, defined development prospects and
measures to improve transport logistics in Ukraine today.
Keywords: transport logistics, problems of transport logistics, logistics in Ukraine, freight,
rail transport, road transport.
315
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319
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FOREIGN EXPERIENCE MOTIVATING EMPLOYEES
Student Kharazashvily M.L.
e-mail: Kharazashvily@Gmail.com
The article deals with the problematic aspects of work motivation personnel.
Keywords: motivation, turnover, demand, salary, staff salaries, company.
320
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324
AN IMPROVEMENT OF PERSONNEL POLICY ARE ON ENTERPRISES IN

MODERN CONDITIONS
S.Hrashchevska
Department of Economy and Enterprise and Innovative Activity
The East Europe National University is the name of Lesia Ukrainka
e.mail: svitlana.hrashevska@mail.ru
The article discusses the essence of human resources policy as a major competitive
advantage in modern conditions of development of Ukrainian economy. The main concepts, types
and directions of improvement of human resources policy are considered.
Keywords:
personnel
policy,
personnel,
passive policy, reactive
policy,
preventive policy, adventurer policy, improvement of personnel policy.
325
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tiki
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LOGISTICS INFORMATION SYSTEMS
A. Tsikalo
Supervisor:
Krasnomovets Victoria V.A.
Ph.D., assistant professor of management
Bohdan Khmelnytsky
The article referred to the analysis of various information streams that circulate within and between
elements of the logistics system between logistics system and the environment forming a logistics
information system.
Keywords: Logistics information systems, functional subsystem, the subsystem software.
329
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EDUCATION MANAGEMENT SKILLS IN FUTURE MANAGERS
K. Chernenko
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Bohdan Khmelnytsky
The paper provides an analysis of what skills should have a modern manager.
Keywords: Skills manager, technical skills, conceptual skills
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[ ]: : http://www.amuletgroup.ru/page.htm?id=49
ASSESSMENT OF PERSONNEL LOYALTY IN PROVIDING ECONOMIC SECURITY
OF ENTERPRISE
Chernenko SA
Cherkasy National University named after Bogdan Khmelnitsky
The features of evaluation staff loyalty while ensuring economic security. The basic personality
types that threaten the economic security of the enterprise. The basic methods for evaluating
applicants for employment and measures to safeguard employees' loyalty in the context of
economic security.
Keywords: staff, loyalty, enterprise, economic security, incentives, needs, personality.
338
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SKILLED POTENTIAL AND WAYS OF ITS INCREASE

Yavorska I.S.
Department of economy of enterprise and innovative activity
East European university named after Lesya Ukrainka
e.mail:vany23@i.ua
This article deals with the features of skilled potential in general development of economy of
enterprise, especially with the market form of menage and competition.
Keywords: skilled potential.
344
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PERSONNELPOLICY ENTERPRISE
I.V. Yaroshik
DepartmentofEconomicsandEntrepreneurshipandinnovation
EasternEuropeanNationalUniversityofLesyaUkrainka
e.mail: irusjkajaroschyk@mail.ru
In the article specification of forming manpower policy on domestic enterprises are

determined. Factors thah are main in effectiveness work of manpower policy and instruments of its
realization are presented.
Keywords: personnel, personnel management, personnel policies, personnel strategy,
selection and adaptation of the personnel, training, personnel monitoring, motivation and
promotion of staff.
349
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STATE AND PROSPECTS INVESTMENT-INNOVATIVE

DEVELOPMENT OF UKRAINE
I.V. Yaroshik, S. V.Hrashchevska
Eastern European National University of Lesya Ukrainka
e.mail: irusjkajaroschyk@mail.ru
The article analyzed the main trends of investment and innovation development of Ukraine,
the level of innovativeness of the national economy according to international ratings. The problems
of innovation activity in Ukraine, found flaws investment and innovation policies and the way so fit
simprovement.
Keywords:investments, innovations, innovative development, innovative policy, financing of
innovations.
354
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Hearing Loss In Children Aged 7-11 Years / S. Beschasniu, E. Gasiuk //
. 2012. - 17. . 58-81.
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INDICATORS EXCRETION OF EPINEPHRINE AND GLUCOCORTICOIDS

IN THE AUDITORY DEPRIVATION
S. Beschasniu
e-mail:beschasniu@yandex.ru
Investigated the performance levels of stress hormones in children with sensorineural hearing
loss of primary school age. It was found that the level of adrenaline and 17-ketosteroids were
elevated. This indicates that the sensorineural hearing loss causes stressors in children.
Keywords: sensorineural hearing loss, adrenaln, 17-ketosteroids.
361
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:
1. Designing Interactive Systems: People, Activities, Contexts, Technologies.
[ ] / David Benyon, Dr. Phil Turner, Dr. Susan Turner.

http://books.google.com.ua/books?id=iWe7VkFW0zMC&pg=PA2&hl=
ru&source=gbs_toc_r&cad=3#v=onepage&q&f=false
2. Digital Media: Technological and Social Challenges of the Interactive World
[ ] / Edited by Megan A. Winget and William Aspray

http://books.google.com.ua/books?id=boS5Vfh80osC&printsec
=frontcover&dq=Digital+interactive+media&hl=ru&sa=X&ei=5O2PUKbnIcj
GtAaqjYCYAw&redir_esc=y
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4. http://en.wikipedia.org/wiki/Interactive_media
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7. [ ]
http://webstudio2u.net/ru/site-develop/444-interactive-site.html
8. [ ]
http://magazine.stankin.ru/arch/n_02/automation/art13.html
DESIGNING INTERACTIVE SYSTEMS. THEIR DEVELOPMENT AND USE IN THE

MODERN WORLD
O. Voitenko
Supervisor: Lecturer Kryvonos O. M.
e-mail: elena.voytenko@gmail.com
Studied the features of the design and the application of digital interactive media systems and
considered some social challenges of the interactive world.
Keywords: interactivity, interactive systems, media informatics.
366
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. 2008. - 6. . 41-42. - :
http://www.mediasphera.ru/uppic/Stomatologiia%20(Mosk)/2008/6/11/STM_2
008_06_11.pdf
371
4.
[ ] / . . [ .] :
http://confermedic.ru/content/view/364/75/
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03.00.04 / ; .
. . . , 2009. 44 .
6.
[] / . . ,
. . , . . , . . // .
2009. .9, 2. .172-176.
PROPER FLUORESCENCE OF BACTERIAL TOXINS AND TOXOIDS
S. Kalinichenko1, T. Ryzhkova1, Y. Posokhov2
1- SE Mechnikov Institute of Microbiology and Immunology of NAMS of Ukraine, Kharkiv
2- Research Institute of Chemistry, Kharkiv
e-mail: kalinichenko_sv@ukr.net
Peculiarities of fluorescence of bacterial toxins and their derivatives were investigated. It was
experimentally established that maximums of fluorescence spectrums of native toxins significantly
differed from their toxoids. The findings of investigation show that fluorometry method makes
possible to control toxoiding of toxins and it is acceptable for rapid, accurate and handy
determination of toxoid formation without using animals in the initial stage.
Keywords: fluorescence, diphtheria toxin, diphtheria toxoid, tetanus toxin, tetanus toxoid.
372
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MODERN CRYPTOGRAPHIC METHODS OF INFORMATION PROTECTION
Yu.Mingalyova
-mail: Mingalyova.Yuliya@yandex.ru
The article deals with modern symmetric and asymmetric cryptographic methods of
information security, quantum cryptography and features of the cryptosystems based on elliptic
curves.
Keywords: information security, cryptography, methods of cryptographic protection of
information, symmetric encryption, asymmetric encryption.
378
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:
http://www.nbuv.gov.ua/portal/soc_gum/nvnau_ppf/2011_159_1/11yrf.pdf.
SELF-STUDYING MATHEMATICS BY USING INFORMATION TECHNOLOGIES

M. Mostovska
Studied the features of creation modern technologies to improve the learning process for
various forms of study. The article deals with program and methodical complex that systematizes
knowledge of mathematics.
Keywords: information technologies, program and methodical complex, systemic approach.
383
612.014

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. - 1996. - . 22, 2. - . 108-111.
FEATURES of the VEGETATIVE STATUS POSTGRADUATING STUDENTS
V.Ryabokon
Department of Human and animal physiology
Studied the features of vegetative status of postgraduating students compared with a freshers. These
indicators of the level of anxiety and variability of cardiac rhythm (VCR) indicate predominant
influence vagotoniya to work in cardio-vascular system of postgraduating students compared with a
freshers and could be considered as indicators of successful adaptation of functional systems to
study in university.
Keywords: vegetative status, vagotoniya, simpatotoniya, eytoniya, variability of cardiac rhythm
(VCR), level of anxiety.
389
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1. Windows SteadyState. .
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[ ]. : http://download.microsoft.com
/download/d/2/6/d261b347-2f03-4bcf-8240-8b7a66beef8a/Windows
SteadyState Handbook.pdf/.
OMPUTER PROTECTION FROM UNAUTHORIZED CHANGES OF OPERATING
SYSTEM CONFIGURATION IN EDUCATIONAL LABORATORIES
O. Slovinskiy, O Slovinska
393
Zhytomyr Ivan Franko State University

e.mail: alexslv@zu.edu.ua
Studied the features of management public computers in educational laboratories. Analyzed
tools of advanced users rights management and access rights to the operating system for example
software Microsoft Windows SteadyState.
Keywords: Windows SteadyState, Windows Disk Protection, operating system, computer
areas.
394
004.9

GOOGLE EARTH
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e-mail: hainatska.yliya@yandex.ru

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D%D1%84%D0%BE%D1%80%D0%BC%D0%B0%D1%86%D1%96%D0
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[ ]. :
http://faculty.ksu.edu.sa/22717/451%20Expl/2.%20geomodeling.05.pdf
.
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[ ]. :
http://www.telegraph.co.uk/technology/google/6319653/Google-BuildingMaker-for-Google-Earth.html.
6. Google Sky [ ]. :
http://znaimo.com.ua/Google_Sky.
FEATURES OF THE CREATION AND USE GEOMODELS IN GOOGLE EARTH

Yu. Haynatska
Supervisor: Lecturer Kryvonos O. M.
e-mail: hainatska.yliya@yandex.ru
Investigated features of the creation and use geomodels, using 3-D graphics with Sketch Up
and Build Maker in Google Earth.
Keywords: geomodeling, Google Earth, 3D model.
398
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THEORETICAL INFORMATION ABOUT THE NATURE OF THE STEEL AND COPPER
A. Cherkashin
student 11 class publicly humanitarian separation the of Slavyansk pedagogical lyceum Slavyansk
citi council Donetsk region
E- mail: slavinsk_1996@mail.ru
403
This article is devoted to one of the most urgent problems of materials science is the study
of the properties of elasticity of steel and copper wires under the load of stretching and
compression. In the work of the disclosed content of the notions of: copper, steel, load, elasticity,
strength, deformation.
Keywords: copper, steel, loadings, resiliency, durability, deformation.
404
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FRACTAL APPROACH TO FORECASTING: COMPARISON WITH

TRADITIONAL METHOD
P.Shmulevych
Department of Economics and Entrepreneurship
Kherson National Technical University
e.mail: shmulevych@gmail.com
Traditional forecasting method of regression analysis is compared with a new, fractal
approach. Cost of production of Kherson Bread Factory is analyzed and prognosticated
Keywords: fractals, regression analysis, cost.
410
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INTEGRAL STILTYESA. ITS USE IN FUNCTIONAL ANALYSIS

I. Shpota
Department of Mathematics
Sumy State Pedagogical University named after Makarenko
e.mail: malaya_inna@mail.com
In this paper, attention is paid to important concepts of mathematics - integral Stiltyesa. The
first section covers classical building Stiltyesa integral in the second - the use of the integral in
functional analysis, and the third - the generalized integral Stiltyesa.
Keywords: integral functionals Stiltyes.
413
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e.mail: sashashpota@gmail.com

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SPACE FRESHE AND URISON. TOPOLOGIES GENERATED SEQUENCES

A.Shpota
Department of Mathematics
Sumy State Pedagogical University named after Makarenko
e.mail: sashashpota@gmail.com
The paper considers the construction of topological spaces based on the convergence of
sequences. This work will be useful for senior students of Physics and Mathematics.
Keywords: convergence, consistency, direction, convergence classes.
416

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421
EXTRACURRICULAR METHODS AND TECHNIQUES FOR SELFORGANIZATION OF RESEARCH SCHOOLCHILDREN IN PHYSICS

A. Yurchenko
Department of Physics
Sumy state pedagogical university of Makarenko
e-mail: artem.yurchenko@gmail.com
Annotation. Modern educational technology and innovation solve most essential
problem of education - learning how to teach. Article is in direct relation to this
problem is urgent and practical. Article is devoted to out-of-methods and teaching
techniques of independent research students in physics. This is due to many years of
practical experience of public lyceum "Constellation", which demonstrated the
effectiveness and promise the most sustainable methods and teaching techniques.
Keywords: teaching techniques, research in physics, after-school teaching methods,
designing, expedition.
422
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423
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Allwright D. Observation in the Language Classroom / Dick Allwright. L. :
Logman, 1988. 318 p.
EXPERIMENTAL TEACHING FOREIGN LANGUAGE LISTENING

TO PRIMARY SCHOOLCHILDREN BY MEANS OF AUDIOVISUAL VERBAL AND
NON-VERBAL AIDS
. R. Abkadyurova
427
The results of experimental teaching foreign language listening to primary schoolchildren by
means of audiovisual verbal and non-verbal aids have been summarized in the paper. The use of
audiovisual verbal and non-verbal aids enhances learners motivation to master listening in a
foreign-language, development of thinking, memory, observation, concentration of primary
schoolchildrens attention, can significantly improve learners speech comprehension, helps
creating positive atmosphere that prevents learners rapid exhaustion, loss of interest in the subject,
increases effectiveness of learning foreign language listening in the primary classroom.
Key words: experimental teaching, primary schoolchildren, foreign-language listening,
audiovisual verbal and nonverbal aids.
428
37.091.3

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: http://www.loveread.ec/read_book.php?id=2467&p=1.
. .
WAR AND LOVE AS INCOMPATIBLE ESSENCES IN THE NOVEL

A FAREWELL TO ARMS BY ERNEST HEMINGWAY
M. Avetisyan
Scientific supervisor: Ph. D., Assoc. professor Kamensky I. B.
Foreign Languages Chair

431
In the article there have been considered war and love in Ernest Hemingways novel A
Farewell to Arms! as incompatible essences. The main characters love in the midst of suffering
and fights is regarded as an antithesis of war with its cruel and inhuman appearance.
Keywords: war, love, incompatible essences, antithesis.
432
811.11142

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I swung my arms, and fell with a crash that shook the cloud-land and shivered the
billowing cumulus from north to south. My husband caught my look of pain (Mrs.
Big: Jack and the Beanstalk Retold by Michael Cadnum) [4].
, .
434
2. .
my husband fell, crashing through the green into the flat and distant earth... my
husband lay like a hill, a mountain shaped like a man, stretched out with his last glance
bright with love for me it tells the demise of my beloved. (Mrs. Big: Jack and the
Beanstalk Retold by Michael Cadnum) [4].
. .
.
3.
.
Glasina felt like crying. What they were afraid of was that the wolf was really a
young man under a spell. According to the stories, if Glasina kissed the wolf, the spell
would break, and it would become a young man again. But if he was as annoying as a
human being as he was as a wolf, Glasina wasnt keen on the idea. She would, naturally,
as his rescuer, be expected to fall in love with him Glasina hadnt planned her life this
way. She wanted to learn things, travel, teach, and paint and take pictures. On the other
hand, how could she allow a young man to go on being trapped in a wolf body once
shed guessed what was wrong? (A Wolf at the Door by Tanith Lee) [4].
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lions had developed long, heavy, grayish fur, and huge orange manes (to show they were
still fierce), which from the front made them look like chrysanthemums [4].
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Months of Manhattan, Central Park, Metropolitan Museum, Cape Cod, Walkman,
Reen, Rhee , ,
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435
Moral: If you love a waist, you waste a love. (Cinder Elephant by Jane Yolen) [4];
- ;
- , (
Mrs. Big: Jack and the Beanstalk Retold);
- , ;
- :
They [birds] ate it in one gulp each, singing:
The bigger the heart,
The greater the prize.
You will be perfect
In somebodys eyes.
(Cinder Elephant by Jane Yolen) [4].
, ,
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..
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. . : . 10.02.04 / ..
. -, 2007. :
http://www.referun.com/n/lingvostilisticheskie-osobennosti-sovremennoyangloyazychnoy-literaturnoy-skazki
A Wolf at the Door and Other Retold Fairy Tales / [edited by Datlow E.,
Windling T.]. New York : Aladdin Paperbacks, 2000. 166 p.
THE ONTOLOGY OF THE MODERN ENGLISH FAIRY-TALE

D. Bergazova
436
e.mail:inyaz@sspu.sumy.ua
The article deals with the peculiarities of the post-modernist fairy-tale. The considerable attention
is paid to the examination of the problem of fairy-tale evolution, transformations it underwent at
different stages of its formation. Distinctive features of the modern English fairy-tale are differentiated.
Keywords: post-modernism, unpublished prohibition, personage, the psychology of the
character.
437
821.111:008 (410.1)

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e.mail: sevil.velieva.92@mail.ru
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[ ], 2009.
: http://gazetam.ru/15-marta/ryitsarstvo-srednevekovya.htm
[ ], 2010.
: http://vmrake.ru/istoriya/77-srednie-veka-1100-1460-gg/4846rycarstvo-v-srednie-veka.html

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MEDIEVAL KNIGHTHOOD AS A PHENOMENON OF WEST EUROPEAN CULTURE

AND LITERATURE
S. Veliyeva
Scientific advisor: Tulup E.R.
Department of English philology
RHEE "CIPU"
442
Resume. The article outlines the results of symbolical and historical analysis, the etymology and
phenomenon of knighthood on the material of West European culture and literature is reviewed.
Key words: knight culture, courtly love, etymology, medieval England and Scotland.
443
821. 161. 2 1.09.

.
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e.mail:o_kosuk@ukr.net

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..
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: www.nbuv.gov.ua/portal/natural/Vznu/fil/2008_1_2/2008-2606/mironuk.pdf.
448
MODIFICATION ROMANISTIC KOSTENKO AS A SIGN OF THE AUTHOR'S STYLE

V. Hrysyuk
Department of Publishing and Journalism Eastern National University of Lesya Ukrayinka
In the scientific article discusses creativity Kostenko in terms of the according
transformation genera and genres: poetry, lyric-epic-fiction.
Keywords: lyric-epic genre, the novel in verse, the heroic poem, history.
449
811.11142
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e-mail: inyaz@sspu.sumy.ua
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(J. Gavins, L. Hidalgo Downing, D. Hoover, E. Lahey, D. Mendes,
P. Stockwell, P. Werth).
.

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451
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452

(epistemic),

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:
1. Gavins J. The Text World Theory: An Introduction / Gavins J. Edinburgh
Univ. Pr., 2007. 193 p.
2. Werth P. Text Worlds: Representing Conceptual Space in Discourse / Werth P.
L. :Longman, 1999. 390 p.
3. ..
/ .. // . 2009. 4.
. 145-147.
453
4. Gavins J. Absurd Tricks with Bicycle Frames in the Text World of the Third
Policeman / J. Gavins // Nottigham Linguistic Circular. 2000. Vol. 15. P.
17-33.
5. Gavins J. (Re)thinking modality : A text-world perspective / J. Gavins //
Journal of Literary Semantics. 2005. Vol. 34. P. 79-93.
ANALYSING DISCOURSE SITUATIONS THROUG THE TEXT WORLD

THEORY PERSPECTIVE
D. Denisova
Sumy State Pedagogical University named after A.S. Makarenko
e-mail: inyaz@sspu.sumy.ua
The article features the main aspects of the text world theory and outlines ways of discourse
situations analysis through the text world theory perspective (as it is seen by P. Werth and J.
Gavins).
Keywords: text world theory, discourse world, text world, sub-worlds, modality, Cognitive
Linguistics.
454
378.147:81243

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e.mail: olga-lipki@list.ru
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THE CHARACTERISTICS OF INTERACTION AND MASTERING OF FOREIGN

LANGUAGES UNDER TRILINGUISM CONDITIONS
L. Klochko, O. Ignatenko
Department of English Practice
Sumy State Pedagogical University
e.mail: olga-lipki@list.ru
Studied the questions of determination and interaction of the native, the first foreign and the second
foreign languages in the course of study. On the analysis of methodical literature the reasons that
make multilingual study more difficult and the ways of determination of contacting languages are
revealed.
Key words: the native language,the first foreign language, the second foreign language,
interference, transference, dominant impact, contacting languages, contrasting approach, linguistic
competence.
460
821.133.1(091)
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THE LITTLE PRINCE BY A. DE SAINT-EXUPRY: THE GENRE SPECIFICITY

OF THE WORK
O. Kalyniushko
Department of the Theory of Literature and Foreign Literature
Lesia Ukrainka Eastern European National University
Studied the genre characteristics of The Little Prince by Saint-Exupery, investigating its plot,
composition, chronotope and images of the work. The results of observation gave us an opportunity
to define genre of The Little Prince as a philosophical tale.
Key words: philosophical tale, parable, genre, composition, plot, system of images
465
811.161.223:821.161.2 3.1/7.08

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THE CATEGORY OF MORAL EVALUATION

IN THE EXPRESSION PF PSYCHOLOGICAL FEELINGS OF WOMEN
(on the criminal novel by Galina Tarasyuk Maid)
Z. Kashuba
Research adviser: Master of philology, professor, Marchuk L. M.
Department of Ukrainian language
Kamianets-Podilsky Ivan Ohienko national university
e-mail: zoreslava19@ukr.net
The paper analyzes the category of moral evaluation in terms of psychological feelings og
women (on the criminal novel by Galina Tarasyuk Maid).
Keywords: moral evaluation, scale, psychological feelings, negative connotation.
470
811.111

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COMPLIMENT IN THE NOTIONS OF SPEECH ACTIVITY

AND ITS SPEECH REPRESENTATION
(BASED ON ENGLISH)
N.Kyselova
Chair of Germanic Philology
Sumy State Teacher Training University
Named after A.S. Makarenko
The article deals with compliment both as an important component of communicative
behavior of English-speaking culture representatives, and as a linguo-specific expression for the
purpose of praising someone or conveying positive attitude.
Key words: compliment, communicative behavior, illocutionary and perlocutionary aims,
communication.
475
37.091.3

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. 1988. 2. . 2529.
4. Chesler M. Role-playing Methods in the Classroom / M. Chesler, R. Fox.
Reprint ed. Chicago : SRA, 2001. 96 p.
FORMING FOREIGN-LANGUAGE LEXICAL HABITS OF DIALOGIC SPEECH BY

MEANS OF DRAMATIZATION AT THE INITIAL STAGE
. B. Konyushina
Scientific supervisor: Ph. D., Assoc. professor Kamenska I. B.
The article is devoted to the optimization of forming foreign language lexical habits of
dialogic communication at the initial stage by means of dramatization and role playing. The
proposed methodological organization of the series of teaching games allows for employing
principal resources of increasing effectiveness of forming foreign-language lexical habits of
dialogue speech in the primary classroom: to raise interest in the language studied through the
communicative character of teaching materials and teaching process, to eliminate linguistic and
extralinguistic difficulties, to develop the skills to quickly and adequately respond to replies, to
maintain conversation, to use the new vocabulary in varied communicative situations.
Keywords: foreign-language lexical habits, dialogic speech, primary schoolchidren,
dramatization, role play.
479
811.11142

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: . . , ..

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e-mail: goodnewsonlyo@gmail.com
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BODILY EXPERIENCE AS THE BASIS FOR CONCEPTUALIZATION AND

VERBALIZATION OF THE NOTIONS
O. Krivshenko
Scientific supervisor: O. V. Bagatska
Chair of Germanic Philology
Institute of Philology
Sumy State Pedagogical University named after A. S. Makarenko
e-mail: goodnewsonlyo@gmail.com
Studied the influence of bodily experience on language, its relation to
abstract concepts and culture. Dwelled upon the meaning and understanding as the
realms the interconnection between language and bodily experience accounts for.
Analyzed the examples when bodily experience is reflected onto object names and
when bodily movement in space is related to more abstract ideas.
Keywords: embodied realism, cognitive semantics, conceptualization,
verbalization.
The idea that human mind and body are two separate independent entities has
long been generally accepted. However, after the emergence of cognitive semantics,
which studies language structures and meanings in their relation to mind and human
body, bodily experience has been given a central place in studying language,
480
especially on its semantic level. In our article we will dwell upon the ways our
bodily experience predetermines world perception, its conceptualization and further
verbalization of the notions.
The correlation between experience, embodied cognition and language
constitutes the basis of M. Johnsons and G. Lakoffs ideas of embodied realism [1,
50; 2]. According to their theory our cognition and perception of world is influenced
or even determined by our physical experiences. The concepts we have access to and
the nature of the reality we think and talk about are a function of embodiment: we
can only talk about what we can perceive and conceive, and the things that we can
perceive and conceive derive from embodied experience [1, 46]. The perception is
turned into our conceptions of the reality, which remain in our mind as concepts.
Consequently, language is understood not as the description of the real world, but
rather a description of human perception of reality, which is based on bodily
experience. Thus, it cannot be investigated in isolation from human embodiment [1,
44].
The connection between language and bodily experience are mostly
represented in two ways: in meaning and understanding.
Cognitive semantics claims that meaning is embodied [1, 2, 3]. As we
perceive the world differently, there is also a difference in the way we express our
experience. Therefore, when we examine meaning, our goal is not to find a
correspondence between utterances, but rather to explore the ways in which meaning
is motivated by human perceptual and conceptual capacities. Meaning is basically
identified with conceptualization [4, 54]. As conceptual structure is reflected by
semantic structure and concepts derive from embodiment [1, 177], meaning is
embodied. Moreover, the meaning of abstract notions is based on our primitive
bodily experience. M. Johnson suggests that we first begin to make sense of our
bodies and their environments. It forms the ultimate basis for even the most abstract
conceptualization [5, 164].
Abstract concepts are vested with bodily meaning through conceptual
metaphor [5, 165]. Lakoff and Johnson propose, that we not only speak in
metaphorical terms, but also think in metaphorical terms [1, 295]. Moreover,
metaphors actually structure our perceived world [2, 69].
There is a huge amount of body-related concepts in metaphors. Take an
example I am not ashamed I went out with you. [6, 62]. The word - expression to
go out literary means to go outdoors, leave one's residence [7]. But in the given
sentence the bodily experience of a person to go obtains a new meaning to have a
date.
Generally speaking, there are two major ways of correlation between meaning
and embodiment: reflection of bodily experience onto object names [3, 252]; relation
of bodily movement in space to more abstract ideas [2].
In everyday language, there is a direct reflection of the embodied nature onto
object names. It is based on the association between body parts and objects. For
481
example, the hands of a clock, the mouth of a river, the foot of a hill and many others
[3, 252].
Abstract knowledge is built analogically from more experience-based
knowledge [8]. This statement is based on Johnsons and Lakoffs ideas that bodily
motion in space forms the basis for abstract concepts. For instance, our body-based
understanding of how objects move in space is mapped onto the concept of time [5,
167]. We conceptualize time via deep, systematic, spatial-movement metaphors in
which the passage of time is understood as relative motion in space [5, 165].
Moreover, there are two perspectives of time perception. Some of us imagine
ourselves as moving forward through time. It is the ego-moving perspective. And the
time-moving perspective indicates the perception of time as coming toward us [8].
The difference in time perception depends on individual embodied experience.
Human body itself accounts for abstract concepts comprehension. S.P. Carvel
claims that body parts are basic for conceptualization of emotions [9, 245]. Our
bodies and body parts can be seen as containers of emotions [9, 247]. For instance:
There was anger in his eyes.
Fanny left the room with a very sorrowful heart [9, 250].
His face was radiant with tenderness [9, 258].
The relation between body / body parts and abstract concepts is often based
on the principle of association. Body parts are often associated with functions they
perform and it may cause reference to the abstract notions:
Hold your tongue.
Shut your mouth.
Tongue and mouth are usually associated with a physical ability to
speak. However, the meaning of the utterances is dont speak that is be silent.
Thus, we can claim, that in the cases, both body parts tongue and mouth are
associated with an abstract concept silence.
Is it possible that a mortal can live, breathe, walk and talk without the benefit
of a brain? [6, 56]
Brain is often associated with mind, ability to think. In the example the phrase
without the benefit of a brain means without the ability to think. Consequently,
the person, who is referred to in the utterance is considered to be unable to think, that
is silly. Thus, in this case, brain is associated with an abstract notion silliness.
As it has been mentioned, the connection between language and embodiment
are represented not only in human meaning but also in understanding. The way we
understand language depends not only on bodily experience. Some linguists, such as
R. Gibbs [10] claim that embodied experience is shaped by cultural processes. Thus,
research on embodied cognition should explore the linkages between embodiment
and cultural meaning. Gibbs proposes an extended conception of embodiment which
includes bodily and cultural experience. He explains this idea by the fact that the
cognition which occurs, when body meets the world is inextricably culturally-based
[10, 13]. Bodies are not culture-free objects, because people actually instill different
cultural meanings into bodily processes in changing cultural contexts [10]. This is
482
represented in the way people of different cultural backgrounds and, consequently,

having different bodily experience, understand the language they hear or read. For
example, the one who has never been to Mexico and knows little about the life
conditions of its citizens and its relations with the USA would hardly understand the
saying Poor Mexico, so far from God and so close to the United States!. To grasp
the meaning of the sentence, one should have bodily and cultural experience the
Mexicans have.
Thus, language and abstract concepts are based on bodily experience in its
connection with culture. Embodiment as a central thesis of cognitive semantics gives
rise to plenty investigations in the field of linguistics. Moreover it can be applied to
the framework of literary text interpretation, especially to the analysis of the image of
the character. As our body and bodily experience are the basis for our world
perception, they can serve as indicators of psychological and emotional state of a
character, what we consider the perspective of our further investigation.
1.
2.
3.
4.
5.
6.
7.
8.
9.
Literature:
Evans V., Green M. Cognitive linguistics: An introduction / V. Evans, M.
Green. Edinburgh: Edinburgh University Press, 2006. 832 p.
Johnson M. The Body in the Mind. The Bodily Basis of Meaning, Imagination,
and Reason / M. Johnson. Chicago; London: The University of Chicago Press,
1987. 233 p.
Thang N.T. Language and Embodiment / N.T. Thang // VNU Journal of
Science, Foreign Languages. 2009. 25. P. 250-256.
Hche S. Cognate Object Constructions in English: A Cognitive-Linguistic
Account / S. Hche. :
http://books.google.com.ua/books?id=UQwBkTKZ32YC&printsec=frontcover
&dq=Cognate+Object+Constructions+in+English:+A+CognitiveLinguistic+Account&hl=en&sa=X&ei=wyePULvpNeeo4gSHwYDQCg&ved=0
CCsQ6AEwAA
Westra A. Mark Johnson, The Meaning of the Body: Aesthetics of Human
Understanding / A. Westra. :
http://www.academia.edu/401566/Review_of_Mark_Johnsons_The_Meaning_o
f_the_Body_Aesthetics_of_Human_Understanding
Dawn French. A Tiny Bit Marvellous / Dawn French. NY: Penguin Books,
2011. 426 p.
The Free Dictionary. :
http://www.thefreedictionary.com/go+out.
Boroditsky L., Ramscar M. Frank M.C. The Roles of Body and Mind in
Abstract Thought / L. Boroditsky, M. Ramscar, M.C. Frank. :
http://www.stanford.edu/~mcfrank/papers/boroditsky2001.pdf.
Cervel S.P. A Cognitive Approach to the Role of Body Parts in the
Conceptualization of Emotion Metaphors / S. P. Cervel // Epos. 2001. 17.
P. 245-260
483
10. Gibbs R.W. Embodiment and Cognitive Science / R. W. Gibbs. NY:

Cambridge University Press, 2005. 337 p.
484
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, ,
.

:
1.
.
.
,
. , ,

, . 2.
,
, .
489
, ,
, ,
. 3.
,
.
, ,
.
. ,
.
, ,
, , . 4.
, :
.

1. . . -
. ,
. .: .-1986 . 319. [14].
2. . . - . : 1979 . 300. [15]
3. . . . .: . -1848 . 476c. [3]
4. . . . .: - . 1989 . 800. [8]
5. . . . .: - - 1983 . 223.
[2]
6. . . //
. .: .- 1959. 304 .[7]
7. . . - . . - 2002
.314 . [16]
8. . . . .: -. 2007 . 408 . [13]
9. . .: -1998 . [6]
10. . . (
) -1987. 558 . [10]
11. . . . .:
2009 . 370. [1]
12. . ., . . . .: - 1991
. 220. [4]
13. . .
. - 1903 . 863. [5]
14. . . - 1972 . 106. [12]
15. . . . .:
-2003 . 317. [17]
490
16. . . . .: - 1995 .
432. [11].
GREEK AND GREEK NAMES IN MODERN RUSSIAN LANGUAGE

A. Medvetskaya
A scientific director: Duka L. I.
Department of Russian Philology
Zaporozhye State University
e-mail:mishka_24@mail.ru
Studied the features of the functioning of Greek and Greek names in modern Russian, Greek
and found a place in Greek anthroponymicon onomastic system, studied the history of Greek and
Greek personal names in anthroponimical space; discovered etymology personal names with the
"dark" inner form and lexical-semantic classification; revealed main ways of word formation in the
structure of ancient Greek and Greek names in Russian.
Keywords: onomastics, anthroponym, anthroponimics, lexical-semantic classification, word.
491
811.11142
-

.
: .. ., ..

. ..
e.mail:www.sspu.sumy.ua

-
.
, -, - , , - -.
: , , .
,
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, , , [2].

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.
492
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, :
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.,
a [3].
,
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, [1].

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,
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,

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, .

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,
,
.
. , ,
hands, shoulders, eyes, face.
, , ,
heart, skin, blood.
,
.
(shoulders) , (to slap somebody on
493
the shoulders); (hand) , ,

, (to hold
ones hand, to have ones hands on the breasts of a lady). (face),
, ,
(a face goes red,
to smile in ones face, to slap someone across the face). (eyes)
(to close ones eyes, to open ones eyes, to
stare at some one). (lips)
,
(lips are special, to have got good lips, to feel warm, dry lips again
stones cheek). (heart)
,
- (a heart so aring with love,
to have stones inones heart, my heart is beating, ones heart is full with some thing
like love). (skin) , ,
, , ,
,
, ,
, , , ,
(a skin-white love, it matches my skin, to make ones skin
goosepimply).
,
, .
,
, ,
.
.
:
1. . []: /. . :
-, 2003. 345.
2. . . []:
/ . . . .: "",1998. 249-250 .
3.
.
[]/ . // . 2009.
12. . 85-91.
494
SEMANTIC AND COMMUNICATIVE PECULIARITIES OF THE CONCEPT

BODY REALIZATION
IN THE ENGLISH STORIES
L. Strizh
Institute of Philology
e.mail:www.sspu.sumy.ua
This article is devoted to the study of the concept BODY means of verbalization in the
Englishstories. The semantic and communicative features of the concept BODY realization are
analyzed. The mode of the concept BODY structuring with the help of the six basic conceptual
microfields BODY-ENJOIMENT, BODY-MEMORY, BODY-INDIVIDUALIZING TEXT,
BODY-RHYTHM, BODY-SUFFERING and BODY-TIME is offered.
Keywords: concept BODY, bodily experience, conceptual microfield.
495
78.072/01

.
: ... ..

(. )

. ,

,
.
.
: , ,
, , ,
, .
XIX-XX .
- [8].
,
.
,
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, . ,

,
.

.
( . existentia )
.,
, [2].
I .
,
[4, c. 298].
496
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. . [7],
, ,
.

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, [7, . 56].
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,
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. [9, . 68].
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.

[5, . 103].
. [1, c. 132], ,
497
.
.
.
XIX XX .

[8, . 233].
. ,
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:
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, .

[6, . 98]. ,
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.
1.
2.
3.
4.
5.
6.
7.
:
. / .
. . : 6 . . 1 . : , 1999. 132 c.
[ ] : 30 . . :
,
1969-1978.
:
http://slovariyandex.ru/~ //. . .
. . XX /
. . : ., 1988. 159 .
. . . :
/ . . , 2001. 298 c.
. / C . . :
, 2002. 215 .
. / . . :
, 2004. 198 .
.-. / - . . :
, 1999. 201 c.
498
8. / . . . ,
. . , . . . . : -: 1998. 457 .
9. . / . ., 1997. 98 .
10. . [ ]. :
http://www.philsci.univ.kiev.ua/biblio/FIL_XX/23.html. .
.
THE EXISTENTIAL TYPE OF ARTISTIC THINKING

A. Suscheva
Foreign languages chair
The article has described the existential type of artistic thinking. It has been established that
the existential type of artistic thinking is a method of understanding reality and the creation of the
artistic world model, where a person is in the center of the universe. The fundamental category of
the existential type of artistic thinking is the category of freedom.
Keywords: existentialism, existence, type of artistic thinking, the category of freedom,
philosophical and artistic consciousness, existence, existential problems.
499
821: 111(411)-94

(
)
. .
: ..., . ..

..
e.mail: telzara@yandex.ru
, .
.
: , , , , ,
, .
( (Rhymer),
(True)) ,
.
() ,
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, ,
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(, ) [1, . 321].
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500
, , (the tongue
that can ever lie),
.

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[3, . 21]) .
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503
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. [3, . 32-34].
1.
2.
3.
4.
5.
6.
7.

: / . . . .
. - .: , 2002. - 639 .
: 2 . / . . . . . - 2- . - .: .
., 1987. - . 2: -. - .: . ., 1988. - 719 .: .
, . . (., ., .). :
( XIII- XX-).
: ; , 2007. 320 .
. -
/ . , . (.). - .: .
, 1993 ( . . .). - 22 .
. []. . . / . , .
(.) // : (
XIII- XX-). : ; ,
2007. . 11-14.
Merriam-Webster Online [Electronic resource]. Available at :
http://www.merriam-webster.com/dictionary
Scott, Tom (Ph.D.). The Penguin book of Scottish Verse. Introduced and edited
by Tom Scott / Tom Scott // Lnd., 1976. 519 p.
REALIA COMMENTING AS TEXT INTERPRETATION PROBLEM
(ON THE MATERIAL OF MIDDLE AGES SCOTTISH BALLAD)
E.R. Tulup
Scientific advisor: Ph.D., prof. Novikova M. A.
Department of Russian and Foreign Literature
Tavrida National University after V.I. Vernadskiy
e.mail: telzara@yandex.ru
The paper throws light upon the results of symbolic analysis of historic, magic and
geographical realia. The material of our research medieval Scottish ballad True Thomas.
Key words: Thomas Lermont, realia, ritual, myth, myphology, legend, medieval Scotland.
504
8142

.
: . . . . .

e-mail: kudrrrashka_13@mail.ru
-
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. 1097 [1,
. 176, 178]. ,
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[6, . 238].
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, [3,
.98]. , (,
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230].
.
:
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/ . , . //
: [ ; . .
. . ]. :
" ", 2011 . 153 160.
2.
. . . . /
. // . . . . : . , 1982.
. 5 11.
3.
.
,
,
/
. // : , , ,
. . . .: . , 1981. . 93 104.
4.
. :
/ . // . 2004. 2. .5 9.
5.
. -
. / .
2012 . 19 . 225232.
6.
.. : / . . .: ,
2008. 608 .
7.
. ... . . : 10.01.01 / .. ;
. - - . ... ., 2001. 18 .
FUNCTIONALITY OF LINGUOSTYLISTIC IN POETRY
PAULO TYCHYNA
A. Khomula
Department of linguistics
508

e-mail: kudrrrashka_13@mail.ru
In the article the author analyzes the semantic and stylistic possibilities of language used in
poetry Paulo Tychyna. The author speaks on stylistic means to create individual style of the artist.
Keywords: semantic and stylistic features Stylistic means, occasionalisms, polysemy,
synonyms, antonyms, obsolete vocabulary.
509
821.161.1-1.09
..
.
... ..

e-mail: d-filf@znu.edu.ua
.. ,
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. XIX, XX XXI .: .. , .. , ..
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87].
,
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, :
, // [7; .133]3.
:
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, :
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510
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[7; .5455].
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. XVIII . XIX (
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[7; .207208].
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,
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,
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512
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,
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.81]. ,
, : , ////,
, , , //, //, , ,
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? , .
513
, .. , ..
.. [1], [3].
..
: 1. ( );
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XX . [5; .13]. .. , ,
,
. ,
: , //
, // // . //
// , , // , //
[7; .269270].
,
.
( , , ),
, .
,
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,
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1888 ., , ..
: //
; // //
? [7; .268].
( //
[7; .268]).
, , ,
: ;
; ; ;
;
;
; ,
. ,
.. .

.
:
1. .. ..: // . 2. .: ,
1990. 138.
514
2. .. ////
. . 19.
. 2006. 3. . 100119.
3. .. . : : .
, 2002. 64 . ( ).
4. .. : . . .:
, 1989. 159 . ( ).
5. .. ////
. 2001. 3. . 1315.
6. .. .. (, , ) //
. 1972. - 4 . 75- 92.
7. .. 2- . .: ,
1982. .1. ; ; . 575 .
THE ORIGINALITY OF FEMALE PORTRAIT

IN THE WORKS BY A.A. FET
K. Sheluntcova
Zaporizhzhya National University
Department of Russian Philology
e-mail: d-filf@znu.edu.ua
The interpretation of the female portrait in the works by A.A. Fet. We revealed a number of
features: the presence of specific prototypes, the childishness of heroine, and at the same time the
presence an eroticism in her image, a symbiosis of a woman and a nature, the impressionistic style
of images and other.
Keywords: portrait, impressionism, poetry of "pure art", the symbolism.
515

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