Media Literacy Assessment

Vikings Invention Packaging

Name: ________________________

Learning Intention: We are learning to identify conventions and techniques appropriate to the form
chosen (product packaging) for media text we plan to create, and demonstrate how we will use the
conventions and techniques to help communicate our messages.

Success Criteria: We will be successful when

our packaging is neat, attractive, organized and well planned

our packaging is original and unique
the key messages are easy to identify and locate
the packaging has elements that help grab consumers attention
the packaging has been created with the target audience in mind
at least 3 packaging techniques and conventions have been used effectively to both capture our
attention and communicate meaning

Achievement Chart Grade 6 Media Literacy

Application
The use of knowledge and skills to make connections within and between various contexts
Level
1
2
3
4
Application of
applies knowledge applies knowledge applies knowledge applies knowledge
knowledge and
and skills in
and skills in
and skills in
and skills in
skills in familiar
familiar
familiar
familiar
familiar
contexts
contexts with
contexts with
contexts with
contexts with a
limited
some
considerable
high degree of
effectiveness
effectiveness
effectiveness
effectiveness

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