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Fill in the corresponding tense of the verbs given in brackets.

(be) one of the worlds earliest multinational companies. Its first foreign production

Ford

(set up) in Canada in1904 just a year after the creation of the US parent.

unit
For years Ford

(operate) on a regional basis. Individual countries or areas


(have) a large degree of autonomy from the US headquarters. That
(differ) sharply, depending on local executives views of

(mean) products

regional requirements. In Europe the company

(build) different cars in the UK and

Germany until the late 1960s.


Honda, by contrast,

(be) a much younger company, which

from making motorcycles in the 1950s. In contrast to Ford, Honda

(run) very firmly

out of Japan. Until well into the 1980s, its vehicles


(engineer) and

(grow) rapidly

(design),

(build) in Japan for sale around the world.

Significantly, however, Honda

(tend) to be more flexible than Ford in developing new

products. Rather than having a structure based on independent functional departments, such as
bodywork or engines, all Japans car makers

(prefer) multi-disciplinary teams. That

(allow) development work to take place simultaneously, rather than being passed
between departments.
In the 1990s both companies

(start) to amend their organisational structures to

exploit the perceived strengths of the other. At Ford, Alex Trotman, the newly appointed chairman,
(tear up) the companys rulebook in 1993 to create a new organisation. The Ford
2000 restructuring programme

(throw out) the old functional departments and

(replace) them with multi-disciplinary product teams.


Honda, by contrast,

(decentralise) in recent years. While its cars

(have) much the same names around the world, they

(become) less,

rather than more, standardised. Glocalisation a global strategy with local management
(be) the watchword. Eventually the group

(expect) its structure

(comprise) four regions Japan, the US, Europe and Asia-Pacific which
(become) increasingly self-sufficient.
Both Ford and Honda

(argue) their new structures

correct response to the demands of the global market. Much of what they
similar, but a lot

(remain) different.

(represent) a
(do) is

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