Professional Documents
Culture Documents
Marketing
Marketing
Porter 5 Forces
Threats of New
Competitors
Bargaining Power of
Suppliers
Competition
between companies
in the sector
Threat of Substitute
Products
Bargaining Power of
Customers
Porter 5 Forces
Porter 5 Forces
Threats of New Competitors
Economy of scale
Product Differentiation
Branding
Funding needs
Costs of change
Access to distribution channels
Know-how
Favorable access to raw materials
Experience curve
Government policy
Competition Between
companies in the sector
Number of competitors
High fixed costs
Reduced differentiation
Switching costs
Diversity of competitors
Porter 5 Forces
Bargaining Power of Suppliers
Concentration of suppliers
Lack of substitutes
Differentiation of inputs
Costs of switching of suplliers
Importance of volume supplier
Cost in relation to the total
purchased industry