A SUPPLY CHAIN MANAGEMENT OF

E-COMMERCE INDUSTRY

PRESENTED BY:
Y.V.PADMA PRIYANKA
(1225112160)
VIKASH CHAND GUPTA
(1225112158)

OBJECTIVES
To Understand the existing supply chains operating in the
e - commerce industry.
To analyze the pros and cons of the supply chains .
To design a new supply chain for the e - commerce industry .

ABOUT ECOMMERCE INDUSTRY

Electronic

commerce, commonly known as e-commerce, is

a type of industry where the buying and selling of products or
services is conducted over electronic systems such as the
Internet and other computer networks.
The e-commerce is one of the biggest things that have
taken the Indian business by storm
The Industry is expected to grow from US $ 5.9 billion in
2010 to US $ 34.2 billion in 2015
India has close to 10 million online shoppers and is growing
at an estimated 30% CAGR.

THE COMPANIES :
FLIPKART

AMAZON

SNAPDEAL
YEP ME

FLIPKART
Established by Sachin Bansal and Binny Bansal in 2007.
Its headquarter is in Bangalore.
It has 4 offices in 4 metro cities with more than 4500

employees.
Warehouses of the company are located in 7 cities
including the metros
Tie-ups with more than 15 courier companies like Blue
Dart, First Flight etc.

Supplier
1

Warehouse
1

SUPPLY CHAIN MANAGEMENT OF FLIPKART

Supplier
Supplier 3
Supplier 4
2

Warehouse
2

Warehouse
3

Courier or internal logistics arm

customer

Supplier n

Warehouse
7

AMAZON
It

is an American international multibillion dollar electronic

commerce company
Headquartered in Seattle, Washington, United States.
largest online retailers started as an online bookstore.

Jeff Bezos incorporated the company and the website came

online from 1995.
The company was renamed after the Amazon River, one of the
largest rivers in the world.
Amazon has one of the most-sophisticated supplychain systems in the world, and it was all built from scratch

SUPPLY CHAIN MANAGEMENT OF AMAZON

SNAPDEAL
One of the fastest growing e-commerce companies in India.
Launched in February 2010
Started as a local deals site, featuring services like vouchers,
discounts on next purchases etc

Over the course of last 2 years, Snapdeal also introduced

Products in addition to the services deals
1 out of every 7 internet users in India is subscribed

on Snapdeal.
Delivering to 5000+ cities and towns in India.

SUPPLY CHAIN MANAGEMENT OF SNAPDEAL

YEP ME
Indias biggest fashion brand, bigger than any offline/online

fashion brand
launched in April 2010
Established by Vivek gaur, Sandeep Sharma, Anand

Jadhav
The brand is targeting a $25 million turnover in its first year
of operations and scaling up to over $500 million in the next
3-4 years.
Selling their own brand

Single window flow from order to final dispatch

SUPPLY CHAIN MANAGEMENT OF YEP ME

NEW PROPOSED MODEL

ORDER PLACED BY CUSTOMER

ORDER DOWNLOADED INTO OMS

INVENTORY ALLOCATION

ORDER PICKING
ORDER SHIPPING FROM
WAREHOUSE

ORDER HANDLED TO THE

COURIER/ILA
SHIPMENT DELIVERED TO
CUSTOMER

CONCLUSIONS
It involves cost but the returns would be fruitful in the
long run
Establishing warehouses at more number of locations
by seeing the best suitability of tranportation mode.