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$

$
MC2

MC1

MB2
MB1

L1

Contract duration

Graph1: Short term contract

L2

Graph 2: Long term contract

Contract duration

Manufacturing of gas detection device

Complex
component
(printed board)

Standardized
components

Cost to
outsourced
<< cost to
product

Standardized
material, no
competition
edge, in bulk

Contracts (with suppliers)

Cost to
make <<
to buy ,
low
maintena
nce cost

Speedy
manufact
uring of
unit as
per
requireme
nt

Vertical integration

Productio
n of
specialize
d product
(competit
ion edge)

Manufacturing of gas detection device

Standardized Components

Complex Components (printed


board assembly)

Cost to buy
<<<
Cost to make

YES

Contracts(with
supplier/outsourced
)

Standardized
components(lower
value)
Standardized
material, no
competition
edge, in bulk

Vertical
integration
NO

Unique
feature/com
petition edge

Manufacture
of
component
as per
required time

NO

Contracts(with
supplier/outsourced
)

Complex/specialized
component(printed
board)
Cost to buy
>>>
Cost to make

YES

Vertical
integration
Pricing of
product

YES

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