1-cultural

2-social

factor

factor

3-personal

factor

4-psychological

factor

 Flipkart

case study-

With

this examples we come to know that

young generation like to purhase by online
shopping

Sale
Net

of flipkart on 6 oct. is very huge

profit is 100 million doller in 6 hours

surveys

Projecting
techniques

Focus group
discussions

High involvement product

Categorized in following-

1)high price

2)complex feature

3)large difference between alternatives

4)reflect self concept of buyer

Need recognition or problem solving

Development of decision criteria

Search for alternatives

Evaluation of alternatives

decision

 Low

involvement product

Categorized in following-

1) Does not reflect buyer self concept

2) Less difference between alternatives

3) Frequent brand switching behavior

4) Buying situation

Product/need recognition

Evaluation of alternatives

decision