Professional Documents
Culture Documents
04 Cultura Organizationala - 2011
04 Cultura Organizationala - 2011
INTERNATIONAL
= Curs 3 =
Lect. Univ. Dr. Irina-Eugenia IAMANDI
ASE, REI, 2011
= Curs 3 =
Cultura organizationala
CUPRINS:
1.
2.
2.2
2.3
1.
Conceptul de cultura
organizationala
- Culturile pasiv-defensive
(Passive/Defensive Cultures: Approval; Conventional;
Dependent; Avoidance)
- Culturile agresiv-defensive
(Aggressive/Defensive Cultures: Oppositional; Power;
Competitive; Perfectionist).
2.
Internationalizarea firmei in
context intercultural
- Abordarea policentrica
(mentalitatea tarii-gazda)
- Abordarea centrocentrica
(mentalitatea globala clasica)
- Abordarea geocentrica
(mentalitatea supranationala).
Beneficiile multiculturalismului:
- Reducerea costurilor
- Procurarea de resurse
- Obtinerea de avantaje in planul marketingului
- Stimularea creativitatii
- Luarea de solutii optime
- Instaurarea flexibilitatii organizatorice.
- Firma internationala
(implantare in strainatate; policentrism)
- Firma multinationala
(multinationalizare; centrocentrism)
- Firma globala
(globalizare; geocentrism).