Strategic Management

Business
An organization or economic system where
goods and services are exchanged for one
another or for money

Unboxing .Strategy

Plan

Strategy v/s Plan

Strategy is the means by which an
organization sets out to achieve its desired
ends (objectives); also long term business
planning
Plan - detailed proposal for doing or achieving
something

Strategy
Large-scale, future-oriented plan for
interacting with competitive environment to
achieve objectives

Companys game plan

Framework for managerial decisions

Strategic Management
That set of managerial actions and decisions
that determines the long-run performance of
a corporation

Organizations:
Analyze current situation
Develop appropriate strategies
Put strategies into action
Evaluate, modify or change strategies

Basic Activities of Strategic Management

Strategy
Evaluation

Strategy
Formulation

Strategy
Implementation

 Four Aspects that set apart

Strategic Management
Interdisciplinary
External Focus
Internal Focus

Future Direction

What makes it
so different???

Three Types of Strategy

Corporate Strategy
Stability
Growth
Retrenchment

Business Strategy
Competitive Strategies
Cooperative Strategies

Functional Strategy
Technological Leadership
Technological Followership

Strategic Vision
An aspirational description of what
an organization would like to achieve or
accomplish in the mid-term or long-term
future
It is intended to serves as a clear guide for
choosing current and future courses of action.

Mission
A written declaration of an organization's core purpose
and focus that normally remains unchanged over time.
Properly crafted mission statements
serve as filters to separate what is important from what is
not
clearly state which markets will be served and how, and
communicate a sense of intended direction to the entire
organization.

Vision V/s Mission

Mission is something
to be accomplished
Whereas

Vision is to be
pursued for that
accomplishment

Understanding Vision & Mission

Banks

IT

ICICI
HDFC
SBI
Union
Bank of
India

Infosys
Wipro
IBM
Intel
Technology
India Ltd.

Hospitality

Transportation

Manufacturing

Healthcare

Marriot
Hotels India
Taj Hotels
Resorts &
Palaces
Starwood
Asia Pacific
Hotels
Accor Hotels

Federal Express
DHL Express
India

Eureka
Forbes Ltd.
Mahindra &
Mahindra
(Automotive
& Farm
Equipment)

Johnson &
Johnson
Glaxosmithkline

Questions ???