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  • Big Billion Day

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    Padmavathi Shenoy
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    Group 6 submitted a document analyzing the impact of Flipkart's Big Billion Day sales event on the brand perception of Flipkart. The document outlines that on October 6, 2014 Flipkart claimed to sell Rs. 650 crore worth of products in 10 hours during a special one-day sale. However, some opinions stated the sale damaged Flipkart's credibility as many items showed as out of stock very quickly. The research objective was to understand the impact of Big Billion Day on Flipkart's brand perception and the effect on pre- and post-purchase behavior. Through surveys and interviews of customers with direct and indirect experience of the sale, the researchers aimed to identify factors affecting brand perception and their role in

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    Big billion day

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    Big Billion Day (1)

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    Group 6 submitted a document analyzing the impact of Flipkart's Big Billion Day sales event on the brand perception of Flipkart. The document outlines that on October 6, 2014 Flipkart claimed to sell Rs. 650 crore worth of products in 10 hours during a special one-day sale. However, some opinions stated the sale damaged Flipkart's credibility as many items showed as out of stock very quickly. The research objective was to understand the impact of Big Billion Day on Flipkart's brand perception and the effect on pre- and post-purchase behavior. Through surveys and interviews of customers with direct and indirect experience of the sale, the researchers aimed to identify factors affecting brand perception and their role in

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    52 views6 pages

    Big Billion Day

    Uploaded by

    Padmavathi Shenoy
    Group 6 submitted a document analyzing the impact of Flipkart's Big Billion Day sales event on the brand perception of Flipkart. The document outlines that on October 6, 2014 Flipkart claimed to sell Rs. 650 crore worth of products in 10 hours during a special one-day sale. However, some opinions stated the sale damaged Flipkart's credibility as many items showed as out of stock very quickly. The research objective was to understand the impact of Big Billion Day on Flipkart's brand perception and the effect on pre- and post-purchase behavior. Through surveys and interviews of customers with direct and indirect experience of the sale, the researchers aimed to identify factors affecting brand perception and their role in

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 6

    Submitted by Group 6

    Ayush Sharma
    Chotha O Rhakho
    Gaurav Gulati
    Ritesh Modi
    Pritish Puhan
    Padmavathi Shenoy

    1401067
    1401070
    1401074
    1401086
    1401096
    1402007

    Big Billion Day


    Effect on
    Flipkart Brand
    Perception

    Background

    6 October 2014 - "The Big Billion Day by Flipkart celebration of its glorious journey since 2007.
    Sales - Products worth INR 650Crore were sold in 10
    hours in a special one-day offer.
    It claimed to sell a whopping 5 lakh mobile handsets,
    five-lakh clothes and shoes and 25,000 television sets
    within hours of opening its discounted sale at 8 AM.
    Opinions:

    among the billion things #Flipkart sold that day, one was
    its credibility.
    It's 8 mins after @Flipkart sale opened and how can most
    things be out of stock already? #ecommerce.

    Research Objective and Design

    Research Objective :
    What is the impact of Big Billion Day on Flipkart Brand
    Perception?
    Effect of perception on buying behavior, before and
    after Big Billion Day.
    Research Design:
    Carry out exploratory research through literature
    reviews, surveys and in-depth interviews.
    Respondent group Consumers with Direct and
    Indirect experience of Big Billion Day!

    Factors affecting Brand Perception

    Visualization of Result
    Study

    of consumer perception towards online

    sale.
    Identifying the major factors affecting brand
    perception.
    Role of these factors in formulating future
    strategies for e-commerce industry.

    Thank You !!!

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