Edward Yuen

D21 Public Relations Officer

Overview
What is Public Relations
WHY
How?

How I got 18 guests to Toastmasters

VPPRs Role
VPPR

YOUR CLUB
Guest Area

VP
Members Area
VP Educ

Membership

Common answers
I want to see the club grow
I want to know how to share Toastmasters with others
I happened to be parachuted into this role

Secrets to a successful open house

Who wants to know the secret

to:
Getting 18 guests at your
next open house?
Get an average of 1-2 guests
every week.

ALL GUESTS!

How
Posters (VPPR Corner)
Emails
Live Events Promotions (how to get 20 new guests)

Guest Book (Double your guest attendance by next

week)
Bulletin boards (Meetup)
Website/Social Media

Contest Posters
Where: Starbucks, comm. centre, workplace bulletins
What:
Contests
Open House
Special milestone/holiday theme night
All year round

Contest Posters

Personal invitation emails

Emails that can be sent to friends, families &

community groups:
Special theme night
Open house
Club contest
#10 CC speech

Sample Email
Johnny
Hello <name>
How are you?
I will be doing a speech this Thursday at toastmasters and I would like to see you
coming out to support me. This speech is special to me because I will be speaking
on ______________.
Having you to come out to support me means a lot to me.
our school
Richmond Brighouse
Thursday 8th of Feb
Ill be doing my presentation _______________at
______________.
It would really
mean a lot to me for you to come out to support me. Refreshments will be served.
Monday night
Please let me know in advance by _______.

Have a nice day

Sincerely,
Edward
Your
name

Mass exposure

Where:

Community events
Expo & Tradeshows
Street festivals

Why:

Exposure to thousands of people.

If 0.5% signs up, thats 50 people at a 10000 festival
Most festivals allow non profits in for free or at a steep
discount.

Guest Book
It is 2 times harder to get a new prospect than to get

someone familiar to come back.

Double your guest attendance by
reaching out to past guests
Keep in touch with past guests by:
Seasonal Greetings (Thanksgiving, xmas)
Invitation to upcoming open houses
Invitation to Contests
Invitation to topical nights

Meetup groups- Specialty groups

Community groups built around a common theme
Overcoming Shyness
Boardgames
Sci fi
Moms group
Vegetarians
Young Professionals

Meetup groups- Specialty groups

Post up a major event at a group

Liaise with groups and address
questions.
If nobodys is signing up see if
you can get the organizer of the
meetup group to do a shout out
for you.

ALL GUESTS!

Meetup groups- Specialty groups

Cardinal rules with meetup groups:
Dont appear salesy

Some groups are community focused so invite from the

perspective of an attendee instead of a host.
Comedy night as opposed to contest.

Try to find common grounds

Dont be afraid to attend a few of their events to get to

know the crowd and their vibe.

Dont be afraid to offer sponsorships ($20-40) to build
relationship with a group. (theyll put your club logo on
their page)

Meetup groups- Specialty groups

Groups I recommend:
Extremely Shy Meetup
Business Meetup
Conversational English Meetup
What to look for:
Membership Number
How active the groups are

website
Update frequently
Upload pictures
Share quotes
Announce milestone events and seasonal greetings

Resources Available for VPPRs

D21 Newsletter- Link
Toastmasters international PR corner
D21 VPPR help line

Templates

District 21 Explainer Videos

Explainer Videos

20

D21 to Innovate

Will be trying a variety of new ideas to increase D21

brand awareness:

Tap technology
Community events
Endorsements

Were just aiming for the moon, if we miss, well be amongst the stars