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A Study On The Business Practices Incapricorn Food Product: Nilamathi.R Register Number: 1391026
A Study On The Business Practices Incapricorn Food Product: Nilamathi.R Register Number: 1391026
NILAMATHI.R
Register Number: 1391026
In partial fulfil
ment for the award of the degree of
__________________
Guide
__________________________
Director Management Studies
_______________
________________
Internal Examiner
External Examiner
DECLARATION
I affirm that the Project titled A STUDY ON THE BUSINESS PRACTICES IN CAPRICORN
FOOD PRODUCT being submitted in partial fulfilment for the award of MBA is the original work
carried out by me. It has no tformed the part of any other project work submitted for award of any
degree or diploma,either in this or any other university.
NILAMATHI.R
1391026
PROF.VANAJA
Associate Prof.
Department Of Management Studies
ACKNOWLEDGEMENT
I extend my sincere thanks to Mr.Vijaychanthakanth HR manager for rendering their whole hearted
support from the organization side for the successful completion of this project.
My heartfelt thanks to My Parents and My Friends who supported and encouraged me and made my
endeavours possible.
I also thank all who have helped me directly and indirectly in completing this project work.
EXECUTIVE SUMMARY
This study is intended to help Capricorn decide upon the steps to be taken care for customer satisfaction
so that the growth of the company keeps on improving. Primary data have been used for analysis.
However, secondary source have yielded preliminary information.
Research conducted was descriptive in nature. Descriptive research helped me to develop the concept to
clearly establish priorities, to divulge adequate information which helps me indecision making and thus
essential for making the study a success.
A structured questionnaire was used to obtain required information and to assess the customer
satisfaction level and to find the ways through which the company can come up to the expectation of
customer so that the optimum satisfaction level can be achieved. I have used random sampling for my
survey. Care was taken that the respondents were as diversified as possible. A sample size of 30
respondents was taken from Krishnagiri. I collected data and analyzed them. I have critically analyzed
each and every question in the questionnaire and then given the managerial implication. This analyzed
data was later converted into bar diagrams for convenience. This also made it easy to draw a conclusion
based research and provide a presentable format for the report. Later on the information were compiled to
form a presentable report. Along with this I also learnt the Company operation of Capricorn. A better
strategy to satisfy customer is only the way to gain customer attention and to penetrate more in own
catchment area. Strategy must be in all area like Promotional offer/Scheme, Product Pricing, Employee
behavior, Billing Process, Product Assortment, Product quality in terms of RATER. It is found in the
research that customers are price sensitive hence Capricorn should give those offers which can facilitate
more money saving as the customers are price sensitive. Once the conservative thought would abolish,
definitely the retail will grow with leap and bound, ultimately it would benefit Capricorn.
TABLE OF CONTENTS
Chapter No.
1
Title
Page No.
INTRODUCTION
10
12
14
MARKETING DEPARTMENT
16
18
20
22
24
26
27
28
29
29
30
30
32
4.6Employee Benefit
32
4.7 Motivation
33
34
4.9 Inspection
36
FINANCE DEPARTMENT
37
38
38
40
CONCLUSION
43
45
LEARNINGS
APPENDIX
REFERENCES
46
CHAPTER I
1 INRODUCTION:
The aim of this project is to study completely about the management and the industrys
present strategy they handle to achieve companys goal and to meet their competitors. This
summer project will be very much useful for us to understand present situation of the companys
and to develop ourselves. In this project we prefer to study fully about all the departments in the
company with the help of the employees working there.
ABOUT THE COMPANY:
Capricorn The company located at krishnagiri main road, kalkudapatti, krishnagiri district,
Tamilnadu. The company has been exploiting the potential of hygienic and high quality mango
pulp to the society. The initial period, a diminutive quantity of mango drink procured around the
villagers and sold the raw mango to various places of the district.
1.1 COMPANY PROFILE:
Name of the company: CAPRICORN FOOD PRODUCT INDIA LTD
Controlling authority: Corporation Office in Chennai.
Registered office:chennai
Anna nagar
Chennai-600089.
Telephone: 0091-44-32525000
Number of Plants: 12
Year started in Chennai: 1914
Shift Timings: I shift - 6.00 am to 2.00 p.m. II shift - 2.00 p.m. to 10.00 p.m. III shift -10.00
p.m. to 6.00am General Shift - 8.30 am to 12.30p.m / 1.30p.m to5.30 pm
Managing Director:
MANGO PULP
TOMOTO PULP
GOA
FRUT FURESS PULP
1.3 HISTORY
Capricorn food product India ltd it was started 10 November , 2010 export oriented product
manufacring mango fruit pulp
Quality management system ISO 9001:2008 and Environmental management system ISO
14001:2004certified.
QUALITY:
Quality management system ISO 9001:2008 and Environmental management system ISO
14001:2004certified.
FACTORIES:
Factory 1, kalkudapatti, Krishnagiri district, Tamil Nadu Mango product
Factory 2 Hosur krishsngiri district, Tamilnadu- mango pulp production line.
FACTORY 3 CHITTOR ,Andhra pradhesh
1.4 VISION AND MISSION:
1.4.1 VISION:
It will enhance its world leadership in confectionary by creating value for people
through delightful and imaginative high quality products.
1.4.2 MISSION :
* To develop, manufacture and market high quality and innovative products for their consumers
through efficient use of their resources and in partnership with their customers.
* To create a fulfilling workplace for their employees built on trust, mutual respect and
appreciation of their diversity.
10
ORZAGATIOCHATI
MARKETING
DEAPARTMENT
11
PRODUCTION
DEAPARTMENT
HR DEAPATMENT
FINANACE
DEAPARTMENT
1. Demographics
a) Age
Briefly, we can say that CAPRICORN mango drinks are popular among every age group.
This is because its delicious, nutritious, hygienic and the best confectionary product.
b) Socioeconomic status
Previously, people used to prefer maaza. The reason was that it used to be cheap, available in
large quantities and worth a compromise on quality for price. To target such people,
CAPRICORN came up with a 20 rupees economical CAPRICORN mango drink which is
within the affordability of every income group of Indian. With this introduction low income
people switched to CAPRICORN mango pulp provided them with high quality, nutrition, and
delicacy at a very reasonable price.
c) Location of residence
CAPRICORN Maaza is available everywhere right now. Where education and awareness
level is relatively high and people willingly go for the hygienic, nutritious and high quality
products irrespective
of their prices.
2. Economics Conditions
12
a) Operations Restrictions
b) Labor Policies
c) Domestic Economic Problems
Quality Control
"We at CAPRICORN India Corporation Limited, endeavor to provide our products with
appropriate quality at right time and at an affordable cost."
c)
13
Open/close economy:
Its an open economy facilitating foreign investments and allowing free trade.
5. Technology
CAPRICORN uses the term "clean technologies" to describe its working environment. This
term is defined as "manufacturing processes or product technologies that reduce pollution or
waste, energy use, or material use in comparison to the technologies that they replace."
Microenvironment
1. Market
In marketing, the term market refers to the group of consumers or organizations that is
interested in the product, has the resources to purchase the product, and is permitted by the
law and other regulations to acquire the product.
In marketing any given good or service, three specific factors need to be considered:
2. Suppliers
The people or firms that supply the goods or services required by a producer to make what it
sells and also the firms that provide the merchandise, a wholesaler or retailer resells are the
suppliers and are a vital part of a firms marketing success.
3. Marketing Intermediaries
Marketing intermediaries are independent business organizations that directly aid in the flow
of goods and services between a marketing organization and its markets.
There are two types of intermediaries:
a) Middlemen, wholesalers and retailers
As for CAPRICORN confectionary wholesalers are given license (i.e. those with best
chillers).However middlemen are less involved because it mostly done by their self owned
departments.
14
b) Channels of distribution
They operate between a company and its markets and between a company and its suppliers.
These are the facilitating organizations that provide services such as transportation,
warehousing, and financing that are needed to complete exchanges between buyers and
sellers.
2.3 SWOT ANALYSIS:
STRENGTH:
1. Good brand position and quality which is consumer favorites.
2. Strong partnership with retailers.
3. Stores are available in almost every market.
4. The shareholders have limited responsibility with regard to the debts or trials against the
corporation.
5. Corporations can obtain more capital through the sale of their actions.
6. A corporation can deduct the cost of benefits (benefits package) that offers to its managers and
employees.
WEAKNESS:
2. Packing is not attractive
3. The process of integration requires more time and money to compare to other models of
organization.
4. The corporations are supervised and subject to rules of entities: federal, state and some local,
and therefore might have to comply with many more requirements and administrative documents
to demonstrate compliance.
OPPORTUNITIES:
1. Increase personal relation in village.
2. Increase product range .
3. As the harbor is near, can export the products by increase quality and range to the small
continue.
15
THREATS:
1. Highly qualified employees in big brand.
2. Huge investment on advertisement by other brands.
FUNCTIONAL AREAS
16
3.1.1 Product/Service:
A price competitive edge while the distribution strategies will ensure that the products
reach the final consumers.
3.1.2
Product
Positioning:-
Segmenting,
Targeting
Maaza
slice
fruit
Lower
Middle and
Upper middle class
SEGMENT
TARGET
Positioned as a brand
POSITIONING
17
Tasty
and
Product description
This marketing strategy will be offering a particular product in the market. It is
specifically offering white soft drinks in the Indian market. The main brand that is to be
introduced in the market is Capricorn soft drinks which is mainly targeted for the youth and
childrens. The product will be offered in 300 ml bottel, 500 ml 700 ml and 1 ltr bottel. The
co-brands are lacto king, Capricorn maaza, slice ,fruit . These will be the most important sized
packages that the product will be sold in. it will be sold in whole sale and retail.
Pricing strategies
Since the product is being offered for the first time in the market, the company will use
price penetration strategy where it will use low prices strategy to penetrate the market. However
this will be combined with cost plus pricing since it will have to operate at a profit market.
However the initial price set up will be based on the low prices to penetrate the market. The
product Capricorn maaza will be offered at Rupee 20 , slice 10rs and the products from the
price of mango drinks.
18
Chennai
Andhra
Pradesh
Karnataka
Maharastra
LOCATION:
Companies now days are shifting base to lower cost of production which make sense .Production
base in cities or metros have become non-viable as cost of living , cost of raw material ,overhead
cost and transportation cost have gone above the roof . Companies are moving to low cost areas
locally companies have shut operation in DELHI , MUMBAI , CHENNAI , KOLKATA and
moved to areas like UTTARAKAND , JHARKHAND , JAIPUR , BADI , etc..
Business locations:
Zonal offices: Delhi, Kolkata, Mumbai, Chennai
Stock offices: krishsnskiri-tamilanadu,banglore- Karnataka,chittor Andra pradesh
Subcotact :chittor Andra,Banglore - karnataka
contracting units: chennai
Promotion:
19
Advertisement
Personal Selling
A process of helping and persuading one or more prospects to purchase a good or
service or to act on any idea through the use of an oral presentation. Sales presentations,
sales meetings, sales training samples. These are the personal selling is been done in
Capricorn.
Personal Selling
Paid intimate stimulation of supply for a product, service, or business unit by
planting
In coverage Capricorn being covered not all over Orissa, it covers seventy percent of total
state. the company target to cover the total state very soon. Instead of all these company is on
growing stage. Total sale is comparatively appreciative.
Distribution chart
20
Manufacture
CFA
Whole sellers
Retailers
Customers
Competitive Advantages(current)
Innovation is at the heart of creating brands people love. Capricorn investment in
technology of taste, flavor, packaging, process development and nutrition has never been greater.
Scale of production
Distribution channel
Loyal base of customers
Competitive Advantages(tobedeveloped)
21
Target Marketing:
Target Marketing involves concentrating your marketing efforts on one or a few key segments.
Target marketing can be the key to a businesss success.
The beauty of target marketing is that it makes the promotion, pricing and distribution of your
products and/or services easier and more cost-effective.
Differentiation Strategy
Segmentation Strategy
Positioning:
Positioning can be defined as how your target market defines you in relation to your competitors.
A good position makes the product unique and is considered a benefit by the target market.
22
HACCP Policy
We are committed to provide safe products to our customers at all times, we shall strive to
achieve this through,
23
Quality Policy
We at CAPRICORN India Corporation Limited, Endeavour to provide our products with
appropriate quality at right time and at an affordable cost
Towards this we would
ISO 9001:2000 specifies the requirements for a quality management system where an
organization:
Needs to demonstrate its ability to consistently provide product that meets customer and
applicable regulatory requirements, and
Aims to enhance customer satisfaction through the effective application of the system,
including processes for continual improvement of the system and the assurance of
conformity to customer and applicable requirements.
It is now the only standard in the ISO 9000 family against whose requirements the quality
system will be certified by an external agency. The ISO 9001:2000 certification signifies
a global benchmark in customer satisfaction, product quality and leads to significant
reduction in defects levels. The standard recognizes that the word product applies to
services, processed material, hardware and software intended for or required but the
EVIRONMENTAL POLICY:
krishns
giri
25
Hosur
Andra
Maharastra
Banglore
chennai
Plant Location
Our manufacturing unit will be located at 4/111, Anna Nagar, High road, Manapakkam,
Chennai-600089.
To export our product we use the Central Government transport facility named as Inland
Container Depot which is located at Andra.
La our is easily available since there are many such labour contractor available andra
UP. We will get skilled and unskilled labour as per our need. Technical people are also
available easily to monitor the quality and consistency of our product.
3.2.3 Plant Layout
26
27
28
This Machine Model NO.:QJZ-II especial for chocolate pouring and depositing including
mechanism, electrical controlling. The production flow including mould heating, pouring,
vibration, cooling, discharge, convey and so on with automatic operation. Suit for producing
pure chocolate, centre filled chocolate, double colour chocolate. Granule mixing pouring
chocolate, smoothly surface, weighing correctly is a good machine for producing high
quality chocolate. The capacity of the machine is producing 200kg per day.
Full-automatic packager is applicable for packing oblong, Quadrate, round, oval and shaped
candies. It functions rapid computer programming and photoelectric tracing, frequency
control for stable and free running, reversible outsize candy sorting disc enables empty
package rate to get optimal effect, excellent performance, simple operation and high-speed
package of the whole machine.
plant
Our production capacity of the plant would be necessary to get the cost of equipment
(bean
cleaner,
roaster,
cracker,
grinder,
refiner/conch
not
including
(tempering/depositing/moulding/wrapping) down to 400 TONES/day in order to really jumpstart
29
the growth of the small batch craft chocolate "industry" here in the India. Furthermore, we think
that at that price point it will be necessary to produce at least 1 ton per month of finished
chocolate in order to be able to break even.
Capacity utilization
The maximum production capacity of our plant would be 400 TONES/day and we
will try to utilize optimize resources and our capacity of utilization is 300TONES/day.
Raw Material Sourcing:
1. MANGO
2. MANGO PULP POWDER
3. SUGER
.
30
HEAD FINANCE
FINANCE MANAGER
EXECUTIVE
Capital Budgeting:
31
Capital budgeting is the technique of making decision for investment in long term
proposals. It is a process of deciding whether or not to invest the funds in a particular proposal,
the benefit of which will be available over a period of time longer than one year.
.
3.3.3 Capital Structure:
Type of Capital
Investment
Capital Investment in
Physical Assets
Land , Building,
Machinery, Vehicle,
Computer
Capital investment in
monetory Assets
Cash, Bank.
R&D, T&D,
MKT Development
32
Profitability Ratios
Operating Profit Margin (%)
Profit Before Interest And Tax Margin
(%)
Gross Profit Margin (%)
Cash Profit Margin (%)
Adjusted Cash Margin (%)
Net Profit Margin (%)
Adjusted Net Profit Margin (%)
Return On Capital Employed (%)
Return On Net Worth (%)
Adjusted Return on Net Worth (%)
Return
on
Assets
Excluding
Revaluations
Return
on
Assets
Including
Revaluations
Return on Long Term Funds(%)
33
Dec '10
Mar '10
Mar '09
10.00
-21.77
313.26
-1.62
10.00
-21.09
285.16
-1.62
10.00
-9.71
172.94
-1.62
10.00
-23.95
500.81
-4.10
10.00
-15.46
453.59
84.03
4.10
6.95
1.76
7.39
1.09
5.61
-0.14
4.78
2.31
3.40
0.30
1.78
7.31
7.31
2.20
2.20
1.86
1.47
1.47
472.74
1.10
7.97
7.97
1.75
1.75
1.39
1.08
1.08
465.77
-0.14
2.01
2.01
-3.71
-3.71
0.15
-1.40
-1.40
460.70
2.32
3.78
3.78
1.34
1.34
12.16
5.96
5.96
113.08
0.30
1.84
1.84
-1.24
-1.24
2.00
-5.33
-5.35
106.34
472.74
465.77
460.70
113.08
106.34
1.86
1.39
0.15
12.16
2.01
2.00
1.20
---
1.99
1.25
---
5.99
-90.37
30.67
0.81
0.38
---
29.38
-55.65
41.66
0.72
0.30
0.01
--
183.80
-521.63
484.33
82.68
-310.34
293.01
0.24
0.01
1.73
1.89
9.59
34.06
9.59
0.62
0.67
0.67
--53.73
7.46
44.17
7.46
0.57
0.61
0.62
--63.55
6.02
39.32
6.02
0.34
0.38
0.69
--63.56
9.45
51.72
9.45
1.48
4.43
0.79
---22.64
9.53
49.72
9.53
1.36
4.41
2.90
29.76
29.77
-38.10
53.87
0.71
58.33
1.25
57.57
9.26
67.13
0.60
61.75
0.77
5.84
1.57
5.75
1.32
6.59
0.69
-0.91
17.19
0.68
Sales
--100.00
100.00
-Dec '12
--100.00
100.00
-Dec '11
---100.00
-Dec '10
--100.00
100.00
-Mar '10
---100.00
0.11
Mar '09
6.97
472.74
5.07
465.77
-6.46
460.70
6.74
113.08
-5.68
106.34
Particulars
Application Of Funds
Gross Block
Less: Accum. Depreciation
Net Block
Capital Work in Progress
Investments
35
Dec
'12
Dec '11
Dec '10
Mar '10
Mar '09
9.56
9.56
0.00
0.00
442.38
0.00
451.94
0.00
0.00
0.00
451.94
9.56
9.56
0.00
0.00
435.72
0.00
445.28
0.00
0.00
0.00
445.28
9.56
9.56
0.00
0.00
430.87
0.00
440.43
0.00
0.00
0.00
440.43
3.77
3.77
0.00
0.00
38.88
0.00
42.65
0.00
0.00
0.00
42.65
3.77
3.77
0.00
0.00
36.33
0.00
40.10
0.00
0.34
0.34
40.44
Dec
'12
Dec '11
Dec '10
Mar '10
Mar '09
481.38
106.16
375.22
32.03
0.00
479.43
90.70
388.73
8.42
0.00
483.90
82.65
401.25
0.27
0.00
127.67
73.15
54.52
0.01
0.00
127.46
69.68
57.78
0.77
0.00
Inventories
Sundry Debtors
Cash and Bank Balance
Total Current Assets
Loans and Advances
Fixed Deposits
Total CA, Loans & Advances
Deffered Credit
Current Liabilities
Provisions
Total CL & Provisions
Net Current Assets
Miscellaneous Expenses
Total Assets
Contingent Liabilities
Book Value (Rs)
33.30
10.07
43.25
86.62
24.82
0.00
111.44
0.00
55.71
11.04
66.75
44.69
0.00
451.94
5.43
472.74
38.69
7.51
37.46
83.66
12.48
0.00
96.14
0.00
47.50
0.52
48.02
48.12
0.00
445.27
23.68
465.77
28.90
4.83
30.58
64.31
13.95
0.00
78.26
0.00
38.62
0.73
39.35
38.91
0.00
440.43
151,420.00
460.70
20.84
3.58
15.10
39.52
11.81
0.00
51.33
0.00
62.33
0.88
63.21
-11.88
0.00
42.65
2.22
113.08
20.10
3.73
6.17
30.00
18.25
0.07
48.32
0.00
60.45
5.98
66.43
-18.11
0.00
40.44
1.51
106.34
Capital Structure:
Capricorn India Corporation
Capital Structure
Period
Instrument
From To
-PAIDUP-
Authorized
Issued
2012
9.56
9560021
10
9.56
2011
9.56
9560021
10
9.56
2010
9.56
9560021
10
9.56
2009
3.77
3771289
10
3.77
2008
3.77
3771289
10
3.77
Dec
'12
Dec '11
Dec '10
Mar '10
Mar '09
Sales Turnover
319.54
288.74
173.86
197.03
183.52
Excise Duty
20.06
16.12
8.53
8.16
12.46
Income
36
Net Sales
299.48
272.62
165.33
188.87
171.06
Other Income
3.08
3.21
0.92
0.80
0.28
Stock Adjustments
-3.60
6.90
3.01
0.74
-1.50
Total Income
298.96
282.73
169.26
190.41
169.84
Raw Materials
161.35
159.03
95.18
126.80
105.65
9.98
10.44
6.22
4.11
4.20
Employee Cost
20.80
18.75
12.27
15.30
14.47
1.86
13.54
8.51
1.21
1.27
17.50
15.68
10.91
0.00
36.46
Miscellaneous Expenses
63.57
41.91
25.98
33.16
1.68
Preoperative ExpCapitalised
0.00
0.00
0.00
0.00
0.00
Total Expenses
275.06
259.35
159.07
180.58
163.73
Particulars
Dec '12
Dec '11
Dec '10
Mar '10
Mar '09
Operating Profit
20.82
20.17
9.27
9.03
5.83
PBDIT
23.90
23.38
10.19
9.83
6.11
Interest
0.05
0.08
0.11
0.18
3.54
PBDT
23.85
23.30
10.08
9.65
2.57
Depreciation
15.47
17.14
9.53
4.64
5.30
0.00
0.00
0.00
0.00
0.00
8.38
6.16
0.55
5.01
-2.73
Extra-ordinary items
0.00
0.00
0.00
0.00
0.00
8.38
6.16
0.55
5.01
-2.73
Tax
1.71
1.31
6.74
2.47
-0.58
6.66
4.85
-6.18
2.54
-2.14
113.71
100.32
63.88
53.77
58.08
Preference Dividend
0.00
0.00
0.00
0.00
0.00
Expenditure
37
Equity Dividend
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
95.60
95.60
95.60
37.71
37.71
6.97
5.07
-6.46
6.74
-5.68
0.00
0.00
0.00
0.00
0.00
472.74
465.77
460.70
113.08
106.34
Taxation
a)
b)
c)
d)
38
RECRUITMENT PROCESS:
39
Source of manpower
Short list of application
Interview call letters
Interview
Issue of offer letter and pre employment medical examination
Reference check
Withdrawal of offer appointment
Traveling allowance for candidate
Joining expense
Issue of appointment letter
General guidelines
No contribution (E)
Employee is not focused on the objectives and in fact has a negative impact on the
companys objective.
3.4.4 Welfare Benefits:
1.
2.
3.
4.
5.
6.
Award
20
25
30
35
41
Hemoglobin
P.C.V
R.B.C
MHV, MCV, MCH
Total W.B.C
Platelet count
Differential count
E.S.R
Blood grouping / Rh typing
Complete urine Analysis
E.C.G (Resting)
Description of injury
1. Death only
2. Loss of two limb, two eyes or one limb
and one eye
3. Loss of two limb, two eyes
4. Permanent total disablement
Extent of injury
100% of CSI
100% of CSI
50% of CSI
100% of CSI
Marriage gift
The company shall buy a gift cheque for Rs. 1001/- and present it to the employee on
the day of his/her marriage.
Terminal benefit
Provident fund
Superannuation
Gratuity
Retrial benefits
Provident fund
42
The various benefits admissible under the provident fund are of the following type:
a) Non fundable loan towards Housing, Sickness, Marriage/Education, Natural calamities,
etc..,
b) Lump sum payment in full and final settlement of the provident fund account.
Superannuation
The Superannuation scheme covers all executives borne on the probationary confirmed
rolls of the company.
Gratuity
Gratuity is payable all executives who join in the probationary/confirmed role of the
company and have completed five years of service under normal circumstances or below five
year ink the case of death or retirement due to physical /mental infirmities.
Retirement
This policy shall apply to all employees (excluding work men retiring from the service
of the company)
a) Retirement souvenir
b) Exgratia
c) Leave encashment
3.4.5 LEAVE
Types of leave
43
Earned leave
Casual leave
Sick leave
Maternity leave
Advance leave
Earned leave
Earned leave of thirty days shall be credited to management staff on the 1st January of
each year.
Casual leave
Management staff located in units that work more than five days a week shall entitled
to five days casual leave per calendar year
Casual leave cannot be availed for more than two days at a time and cannot be
combined any other type o fl leave
Sick leave
Management staff shall be entitled to seven days sick leave for every calendar year of
service.
Advance leave
Management staff have no leave to their credit they may be granted leave in advance
in exceptional circumstances.
Maternity leave
Maternity leave shall be granted only on written request of the employee supported by
a certificate from the attending doctor.
44
CHAPTER V
LEARNINGS
1.Time Management
Time Management should be followed each and every production department people .it
improve higher production and good will.
2.other Learnings
Even in the company working other state employee even they treated like very equally as our
state employees by all higher managers.
45
Gender
Gender
Respondent
Percentage%
Male
18
60
Female
12
40
Total
30
100
TABLE :1 Gender
Respondent
male
female
40%
60%
INTERPRETATION ;
Most of that womens are preparing the soft drinks more the men.
46
AGE
AGE
Respondent
Percentaage%
15to18
27
18 T0 25
10
33
25TO 30
23
ABOVE35
17
Total
30
100
Respondent
15to18
18 T0 25
25TO 30
ABOVE35
17%
27%
23%
33%
INTERPRETATION ;
Mostly preparing the soft drink age group between 18 to 25.
47
Education Qualification
SSLC
12
UG
PG
OTHER
TOTAL
30
RESPONDENCE
RESPONDECE
8
7
5
3
SSLC
48
12
UG
PG
OTHER
Monthly Income
Monthly income
Respondents
Percentage%
5000 to 10000
23
10000 to 20000
10
33
20000 to 50000
27
above 50000
17
Total
30
100
Respondents
17%
23%
5000 to 10000
10000 to 20000
20000 to 50000
27%
above 50000
33%
INTERPRETATION ;
Most of that preparing the soft drinks theirs monthly income 10000 to 20000.
49
Consume soft
Respondents
Percentage %
once in a day
twice in a day
3 to 4 times in a week
Occasionally
5
8
7
10
17
27
23
33
Total
30
100
Respondents
once in a day
twicw in a day
3 to 4 times in a week
17%
33%
27%
23%
INTERPRETATION ;
Mostly they are preparing the soft drinks once in day .
50
occasionally
soft drink
Respondent
Percentages %
coco drink
10
33
Orange drink
17
lemon drink
23
mango drink
27
total
30
100
coco dring
orangedrink
lemon drink
27%
23%
mango drink
33%
17%
INTERPRETATION ;
Most of the people to preparing the coco drinks more then other.
51
Mango drink
mango drink
brand
taste
offer
Respondent
8
15
7
Percentage%
27
50
23
total
30
100
Respondents
brand
23%
taste
offer
27%
50%
INTERPRETATION ;
Most of the people to like and have a soft drinks only taste .
52
Quantity
Quantity
200ml
300ml
500ml
1 ltr
2 ltr
Total
Respondents
9
5
8
5
3
30
Respondents
200ml
300ml
500ml
1 ltr
2 ltr
10%
17%
27%
30%
16%
INTERPRETATION ;
Most the respondent they like to buy a soft drinks in 300 ml bottle .
53
Percentage%
30
16
27
17
10
100
Awareness
Awareness
Respondents
Percentage%
Tv add
10
33
Radio
17
magazines
10
friends
12
40
total
30
100
Respondents
tvadd
Radio
magazines
friends
33%
40%
10%
17%
INTERPRETATION ;
Most of the respondents they are awering look at friends .
54
purchase
purchase
Respondents
percentage %
super market
27
Retail shops
23
bakery
27
other
23
total
30
100
Respondents
super market
23%
27%
Retail shops
bakery
other
27%
23%
INTERPRETATION ;
More Respondents they are buying the soft drinks through super markets .
55
buying pattern:
buying pattern
Respondents
Percentage%
occasions
10
33
festival
17
offers
17
no specify pattern
10
33
total
30
100
Respondents
33%
33%
occasions
festival
offers
17%
17%
no specify pattern
INTERPRETATION ;
Most of the Respondents are buying the soft drinks occasion .
Attracting add
Attracting add
56
Respondents
percentage %
5
6
9
7
3
30
Respondents
10%
17%
23%
20%
30%
slice
Froti
INTERPRETATION ;
Most of the Respondent they are attracting by the adds .
57
17
20
30
23
10
100
DEMOGRPHIC DETAILS
1.Age (in years)
1) 15to 18 2) 18 to 25
3) 25 to 35 4) Above 35
2.Gender
1) Male 2) Female
3.Education qualification
1) 10 2) 12 3) UG 4) PG 5) other
4) occasionally
58
Good
Coco cola
Fanta
Maaza
sprite
Tumpsup
Limca
Minute maid pulpy
orange
Minute maid mixed
fruit
slice
59
Neutral
Bad
Very bad
High
satisfactio
n
Satisfactio
n
High
dissatisfacti
on
Coco cola
Fanta
Maaza
Sprite
Tumpsup
Limca
Minute maid
pulpy orange
Minute maid
mixed fruit
Slice
10. Which soft drinks advertisement attract you most?
1) Minute maid pulpy orange 2) Minute maid mixed fruit 3) Maaza 4)slice 5) Fruity
60
61