Doordashan V / S Cable Network

Group 2
(Umesh, Pabitra, Dibya, Bushra, Shweta,
Ashok, Sabyasachi)
 MARKETING OBJECTIVE

vTo have a comparative study about the decline

in Doordashan Viewership , based on
Annual Revenue
Market share


vTo identify the root cause behind the decline of

Doordashan Viewership
Signal
Programme Quality and Clarity.
Frequency and Duration of Advertisement.

SPECIFIC RESEARCH
OBJECTIVE
To have a detailed study on the channel
preference on Doordashan and other Cable
Network based on demographic variables.
To identify the key factors that are affecting the
channel preferences.
To establish a relationship i.e. a priori
reasoning on cost and programme quality.

 KEY INFORMATION AREA
Type of program.
Quality of program.
Schedule of program
Affordability
Feedback
Clarity
Advertisement
Awareness
Knowledge
Association

VARIABLE
Frequency of advertising
Duration of advertising
Occupation
Different channels
Sports ,entertainment ,music ,cartoons, news
No of cable operators
