Professional Documents
Culture Documents
Term Paper OF Retail Management: Topic
Term Paper OF Retail Management: Topic
OF
RETAIL MANAGEMENT
TOPIC:-
Page 1 of 11
ACKNOWLEGMENT
It has been a great challenge but a plenty of learning and opportunities to
gain huge knowledge on the way preparing this term paper. I would not succeed
without my teacher Mr. , who seemed to be with me always; and prepared to give me
feedback and guidelines whenever I needed it.
Thank You
Sir!
I also would like to thank all my friends.
I hope you will find my working as interesting and knowledge earning.
And it will be useful for others wanting to learn about apparel industry and retailers
policies and strategies about planning.
Page 2 of 11
CONTEXT
1. OBJECTIVE...
2. INTRODUCTION..
3. RESEARCH METHOLOGY..
4. PROJECT WORK.
5. CONCLUTION
6. BIBLIOGRAPHY
Page 3 of 11
1. OBJECTIVE
To understand the relevance of industry and competitive analysis to the market
planning process.
Page 4 of 11
2. INTRODUCTION
RETAIL
Its a human tendency to have a comfort, luxurious life and have all facilities to him.
And as there is a golden period going on now; anybody can enjoy these benefits. And
retailing concept is also from one of these facilities. Retailing is simply provides the
end product to customer. So retailers are directly in touch with customers. Retailing in
India is witnessing a huge revamping exercise. India is rated the fifth most attractive
emerging retail market: a potential goldmine.
The India Retail Industry is the largest among all the industries, accounting for over
10 per cent of the countrys GDP and around 8 per cent of the employment. The Retail
Industry in India has come forth as one of the most dynamic and fast paced industries
with several players entering the market. But all of them have not yet tasted success
because of the heavy initial investments that are required to break even with other
companies and compete with them. The India Retail Industry is gradually inching its
way towards becoming the next boom industry.
Retail sector in India has come to be known as the sunrise sector of the country with
the promising opportunities that it has opened up. The sector is expanding at a rapid
speed. It suffered a temporary blow with the global economic downturn but the tide is
back to normal now and retail sector is looking up again. With the growth, the job
opportunities n the sector also rose and so did the demand for retail management
courses. To become a retail executive or retail manager, there were not many
specialized courses earlier. However, now the scenario has changed for good and
many retail courses have been launched by colleges in India and the private institutes
too. There are degrees; diploma as well as certificate course in retail that one can opt
for.
Page 5 of 11
Page 6 of 11
3. RESEARCH METHOLOGY
For this term paper one has to know each and every aspect of the concept thoroughly.
And then for pricing planning one has to get update with the latest trends and all
factors which are continuously affecting these decisions. So acquiring the data
regarding this I gone through by several things like:
Books;
Magazines;
Journals;
Web site.
Page 7 of 11
4. PROJECT WORK
Page 8 of 11
5. SUMMARY
From all findings collected by researcher, he reached to the conclusion that in this
quick-moving environment, now retailers also have realized that they need to work
strategically for their survival. Thats why now they are taking seriously and spending
their time and efforts for it. And it is vital for them to consider it also before doing any
business. It is not only for apparel industry but now for every business segment it is
necessary. Todays scenario has totally changed from past. Now market is totally
customer-centric and highly competitive. So if any company wants to alive here and
wants to a long-term business then they have to fulfill all demands of customers and
follow all required patterns either it is a big giant or a small business unit.
Retailers are very much aware about these things and they are doing their business
according to it. And here also customer can get all those qualities and varieties which
before some years they were only thinking in dreams or watching in TVs, Movies.
Now all branded items available here only because of emerging market situations and
customer-friendly market.
This high retailing scenario affects traditional unorganized outlets business too and
now they are also giving a high competition to these organized retailers.
So for keep their presence with a great margin of profits also, all organized and
unorganized retailers are facing a high cut-throat competition with each other. Here
same famous Darwins Law (on Evaluation Theory) is applicable on retailers also,
the most powerful and quick updating creature, according to the circumstances will
remain alive and others who couldnt adopt themselves according to the changing
environment, will be finished. But ultimately these all things are going in favor of
customers and customer will be benefited at last.
Page 9 of 11
7.CONCLUTION
In todays competitive scenario where more and more players are coming into the
picture, there is a need to look into the customer or client behavior to know your client
well. And also there is a need to spread their business like this in which one can
choose the best for them. Till now here in India most of people prefer unbranded
clothing and they buy clothing from traditional apparel stores but after entrance of big
giants in this segment, todays emerging retailing environment, peoples income level
and spending power, increasing preference for fashion & new trends; hence there is a
wide scope in India for apparel industry and till now it is at the flourish stage.
The variety and assortment of merchandise offered by a store play a major role in
attracting customers. Merchandise comes in a variety of sizes, colors, makes and
models. So any retailer, big or small, take many decisions regarding what to purchase
and what to made the goods available to customers. This is called systematic
merchandise planning. So basically merchandise decisions are related to what type of
product they are going to offer and assortment planning is related to the varieties of
product and goods offered by them in their outlets.
Because of high cut-throat competition, when all market players are fighting with
each-other for attracting and retaining customers. But today customers are also very
smart and they know the value of their money; and a lot of choices are available in the
market for them. Especially in apparel industry, a lot of brands and a wide range of
fashion are available so its too difficult for customers to taking the purchase decision.
So its necessary for every retailer to provide the best and biggest possible range of
product to customers. And researcher studied these all in preparing this thesis and
found that these decisions and planning are continuously adopting by every big and
small retailer; because it is the demand of current time.
Page 10 of 11
8. BIBLOGARAPHY
List of books and articles
www.google.com
www.wikipedia.com
www.customerresearch.com
www.researchindia.org
www.answers.com
www.managementjuice.com
www.businesscases.com
www.prenticehall.com
http://www.indiainbusiness.nic.
Page 11 of 11