NATURE OF

CREATIVITY
Person, Process, Product and Environment

What is creativity
Creativity is the connecting and rearranging of
knowledge in the minds of people, who allow
themselves to think flexibly - to generate new,
often surprising ideas that others judge to be
useful.
- Consensus of 40 Different Definitions From
1950 to 1997 from Creativity, Innovation and
Qualityby Paul E Plsek

Person

Process
With creativity, we will be able to:
Select knowledge and use it towards a specific
goal
Interpret communication and show it
Remember previous knowledge and use it
skillfully.

Product