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  • Marketing Segmentation Activity

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    The document contains a template for reviewing 6 advertisements and analyzing their target market segments. For each ad, respondents are prompted to identify the product, demographic factors like age and income of likely customers, psychographic factors like customer values and interests, whether geographic segmentation makes sense, and a key element of the ad design. Respondents will then choose the ad they liked most and disliked most to present, describing the target markets for each.

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    marketing segmentation activity

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    The document contains a template for reviewing 6 advertisements and analyzing their target market segments. For each ad, respondents are prompted to identify the product, demographic factors like age and income of likely customers, psychographic factors like customer values and interests, whether geographic segmentation makes sense, and a key element of the ad design. Respondents will then choose the ad they liked most and disliked most to present, describing the target markets for each.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    3K views2 pages

    Marketing Segmentation Activity

    Uploaded by

    api-273088531
    The document contains a template for reviewing 6 advertisements and analyzing their target market segments. For each ad, respondents are prompted to identify the product, demographic factors like age and income of likely customers, psychographic factors like customer values and interests, whether geographic segmentation makes sense, and a key element of the ad design. Respondents will then choose the ad they liked most and disliked most to present, describing the target markets for each.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    of 2

    Names:__________________________________________

    Date:_______

    Marketing Segmentation
    Review 6 different ads and see if you can determine the market segment
    Advertisement #1: Product:______________________________
    Demographics:
    Age:_________________________________

    Gender:____________________

    Income (high, med., low):_________________

    Ethnicity:___________________

    Psychographics: Based on the advertisement, what kind-of values, personalities, interests would you expect
    the people who buy this product to have?
    Geographic: Would it make sense to segment this product geographically? Why or why not? If Yes where?
    Identify and describe one key element (copy, illustration, signature, headline) of the ad.

    Advertisement #2: Product:______________________________


    Demographics:
    Age:_________________________________

    Gender:____________________

    Income (high, med., low):_________________

    Ethnicity:___________________

    Psychographics: Based on the advertisement, what kind-of values, personalities, interests would you expect
    the people who buy this product to have?
    Geographic: Would it make sense to segment this product geographically? Why or why not? If Yes where?
    Identify and describe one key element (copy, illustration, signature, headline) of the ad.

    Advertisement #3: Product:______________________________


    Demographics:
    Age:_________________________________

    Gender:____________________

    Income (high, med., low):_________________

    Ethnicity:___________________

    Psychographics: Based on the advertisement, what kind-of values, personalities, interests would you expect
    the people who buy this product to have?
    Geographic: Would it make sense to segment this product geographically? Why or why not? If Yes where?
    Identify and describe one key element (copy, illustration, signature, headline) of the ad.

    Advertisement #4: Product:______________________________


    Demographics:
    Age:_________________________________

    Gender:____________________

    Income (high, med., low):_________________

    Ethnicity:___________________

    Psychographics: Based on the advertisement, what kind-of values, personalities, interests would you expect
    the people who buy this product to have?
    Geographic: Would it make sense to segment this product geographically? Why or why not? If Yes where?
    Identify and describe one key element (copy, illustration, signature, headline) of the ad.

    Advertisement #5: Product:______________________________


    Demographics:
    Age:_________________________________

    Gender:____________________

    Income (high, med., low):_________________

    Ethnicity:___________________

    Psychographics: Based on the advertisement, what kind-of values, personalities, interests would you expect
    the people who buy this product to have?
    Geographic: Would it make sense to segment this product geographically? Why or why not? If Yes where?
    Identify and describe one key element (copy, illustration, signature, headline) of the ad.

    Advertisement #6: Product:______________________________


    Demographics:
    Age:_________________________________

    Gender:____________________

    Income (high, med., low):_________________

    Ethnicity:___________________

    Psychographics: Based on the advertisement, what kind-of values, personalities, interests would you expect
    the people who buy this product to have?
    Geographic: Would it make sense to segment this product geographically? Why or why not? If Yes where?
    Identify and describe one key element (copy, illustration, signature, headline) of the ad.

    Be prepared to present the ad your team liked the most and the ad you disliked the most
    be able to describe the ads target market

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