Entrepreneurial

Motivation

Motivation is defined as a drive that

cause a person to take some goal
oriented action.

Entrepreneurial
Motivation

 Behaviors that are reinforced through

the use of rewards that are not
inherent in the activity

e.g., praise, money, stickers, candy,

etc
People have less interest in the task
itself
Motivation only lasts as long as the
reward does

Intrinsic
Motivation
Behaviors that occur for
no notable reason
beyond the task itself
They do it for the
passion of the
business
Doesnt have to be one
or the other

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Deficit principle

A satisfied need is not a motivator of behavior.

Progression principle
A need at one level does not become activated until the next
lower-level need is satisfied.

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Developed by Clayton Alderfer.

Three need levels:
Existence needs desires for
physiological and material wellbeing.
Relatedness needs desires for
satisfying interpersonal
relationships.
Growth needs desires for
continued psychological growth
and development.

Employee not
dissatisfied but
unmotivated

Satisfier Factors

Hygiene Factors

Employee
dissatisfied and
unmotivated

Employee
satisfied and
motivated

 Developed by David
McClelland.
People acquire needs through
their life experiences.

Need For
Achievement

Need For
Power

Need for
Affiliation

Need for Power (nPower)

Desire to control other persons, to
influence their behavior, or to be
responsible for other people.
Personal power versus social power.
People high in (nPower) prefer work
that:
Involves control over other persons.
Has an impact on people and events.
Brings public recognition and
attention.

Comparison of Maslows, Alderfers, Herzbergs, and

McClellands motivation theories.

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