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  • The Mobile Journey: Richard Lilleker

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    The document discusses the implementation of mobile apps at Middlesbrough College. It outlines key drivers for going mobile like engagement and retention. Research found most students had smartphones. The college decided to use Mobile Learn and Mobile Central from Blackboard. After testing and promotion, the apps launched successfully across iOS, Android and SMW. Over 600 downloads occurred in the first two months. Feedback was positive though consistency across platforms and customization were challenges. The college recently released a rebranded version 2.0 app.

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    The document discusses the implementation of mobile apps at Middlesbrough College. It outlines key drivers for going mobile like engagement and retention. Research found most students had smartphones. The college decided to use Mobile Learn and Mobile Central from Blackboard. After testing and promotion, the apps launched successfully across iOS, Android and SMW. Over 600 downloads occurred in the first two months. Feedback was positive though consistency across platforms and customization were challenges. The college recently released a rebranded version 2.0 app.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    20 views9 pages

    The Mobile Journey: Richard Lilleker

    Uploaded by

    jameslee27
    The document discusses the implementation of mobile apps at Middlesbrough College. It outlines key drivers for going mobile like engagement and retention. Research found most students had smartphones. The college decided to use Mobile Learn and Mobile Central from Blackboard. After testing and promotion, the apps launched successfully across iOS, Android and SMW. Over 600 downloads occurred in the first two months. Feedback was positive though consistency across platforms and customization were challenges. The college recently released a rebranded version 2.0 app.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 9

    The

    Mobile
    Journey
    Richard Lilleker
    E-learning Technologist
    Middlesbrough College

    Key Drivers for Going Mobile

    Source: Chronicle of Higher


    Education, 23/1/2011

    Engagement

    JAN 2011

    MAR 2011

    Retention

    AUG 2011

    SEP 2011

    Expectation

    OCT 2011

    JAN 2012

    Marketing

    APR 2012

    SEP 2012

    Background Research
    What
    mobile
    phone have
    you got?

    35
    30
    25
    20
    15
    10
    5
    0

    26
    5

    14

    15

    Female
    5

    12
    5

    Cost

    3
    4

    Male

    UK Uptake
    Access Challenges

    JAN 2011

    MAR 2011

    AUG 2011

    SEP 2011

    OCT 2011

    JAN 2012

    APR 2012

    SEP 2012

    Decision Time
    Decided we wanted both Mobile Learn and
    Mobile Central
    Several meetings
    Blackboard
    Senior Management
    Marketing Department

    Contract signed in September 2011


    Mobile Learn active immediately
    Not switched on straight away
    JAN 2011

    MAR 2011

    AUG 2011

    SEP 2011

    OCT 2011

    JAN 2012

    APR 2012

    SEP 2012

    Implementation
    Ascertain
    Features
    Decide
    App Name
    Obtain
    Required
    Data
    Register
    Developer
    Accounts
    Build
    (Mobile Team)

    Test
    (and re-test!)

    JAN 2011

    MAR 2011

    AUG 2011

    SEP 2011

    OCT 2011

    JAN 2012

    APR 2012

    SEP 2012

    News
    RSS Feed
    Delivers college
    news

    Images
    Flickr Account
    Category Details

    Maps
    Google MapKit
    Building Data (XML)

    Videos
    YouTube
    Dining
    Uses Links
    module
    Mobile Web page
    Daily Menus

    Blackboard
    Mobile Learn
    Direct to College
    Twitter
    Uses Links module
    College Twitter feed
    (mobile optimised)

    JAN 2011

    MAR 2011

    AUG 2011

    Contacts
    Get Help module
    CSV File

    SEP 2011

    OCT 2011

    JAN 2012

    APR 2012

    SEP 2012

    Launch Time!
    Successful launch on all three
    platforms including SMW
    A4 Posters
    A5 Flyers
    Table Tents
    Plasma Screen Graphics
    Web graphics and mobile site
    Social Media
    QR Codes
    JAN 2011

    MAR 2011

    AUG 2011

    SEP 2011

    OCT 2011

    JAN 2012

    APR 2012

    SEP 2012

    Usage and Feedback

    Need to measure success


    Monitored downloads through vendor portals
    Mobile Analytics Portal
    51% increase in downloads in the first week
    after official launch
    Over 600 downloads across all three platforms in
    2 months since official launch
    LRC questionnaire highlighted Blackboard as the
    most popular feature of the app

    JAN 2011

    MAR 2011

    AUG 2011

    SEP 2011

    OCT 2011

    JAN 2012

    APR 2012

    SEP 2012

    Overall Experience, Problems & Next Steps


    Phase 1 implementation was a success
    Blackboard Mobile Team very efficient
    App well received by staff and students

    Achieving consistency across platforms is


    difficult
    Restricted customisation of certain
    elements
    Time difference between UK and US
    Version 2.0 of app: re-branded MC
    Mobile to coincide with College
    marketing strategy just launched!
    JAN 2011

    MAR 2011

    AUG 2011

    SEP 2011

    OCT 2011

    JAN 2012

    APR 2012

    SEP 2012

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