Market Study

Number of population
Market share BNP

Student (10% of amount transfer)

Average amount of money transfer (in Aces)
Price (10% of money transfer)
Number of customer
Total revenue (expected amount of mon.trf)
Variabel cost (30% from total revenue)
Fixed cost
Breakeven revenue

Minimum markup
Mean

Student
20%
40,000
20%
1,600

Pessimistic
25%
50
5.00
1,600
8,000
2,400
10,000
12,400

0.1
0.1550
0.1029
10.29%
0.29%

Rank
Student
Businessman
Employee

Employee Businessman
45%
90%
20,000
3,000
30%
40%
2,700
1,080

More Likely
50%
100
10.00
1,600
16,000
4,800
10,000
14,800

0.0925

0.002916667
0.001316872
3.7037E-05

Optimistic
25%
200
20.00
1,600
32,000
9,600
10,000
19,600

0.06125

Market Study
Number of population
Market share BNP

Student (10% of amount transfer)

Average amount of money transfer (in Aces)
Price (2% of money transfer)
Number of customer
Total revenue (expected amount of mon.trf)
Variabel cost (40% from total revenue)
Fixed cost
Breakeven revenue

Minimum markup
Mean

Student
20%
40,000
20%
1,600

Pessimistic
25%
1,000
20.00
2,700
54,000
21,600
45,000
66,600

0.02
0.02467
0.02004
2.004%
0.004%

Employee Businessman
45%
90%
20,000
3,000
30%
40%
2,700
1,080

More Likely
50%
1,500
30.00
2,700
81,000
32,400
45,000
77,400

Optimistic
25%
2,000
40.00
2,700
108,000
43,200
45,000
88,200

0.01911

0.01633

Market Study
Number of population
Market share BNP

Student (10% of amount transfer)

Average amount of money transfer (in Aces)
Price (2% of money transfer)
Number of customer
Total revenue (expected amount of mon.trf)
Variabel cost (50% from total revenue)
Fixed cost
Breakeven revenue

Minimum markup
Mean

Student
20%
40,000
20%
1,600

Pessimistic
25%
5,000
100.00
1,080
108,000
54,000
100,000
154,000

0.02
0.02852
0.02132
2.132%
0.132%

Employee Businessman
45%
90%
20,000
3,000
30%
40%
2,700
1,080

More Likely
50%
10,000
200.00
1,080
216,000
108,000
100,000
208,000

Optimistic
25%
15,000
300.00
1,080
324,000
162,000
100,000
262,000

0.01926

0.01617