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    Marketing and Communication Strategies of Axis Bank: Project Report

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    karan_w3
    This document is a project report submitted by a group for their PGDM - Banking & Insurance program. It analyzes the marketing and communication strategies of Axis Bank. The report contains sections on the bank's introduction, marketing strategy, marketing mix, use of CRM as a marketing tool, and communication and advertising approaches.

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    Marketing and Communication Strategies of Axis Bank: Project Report

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    karan_w3
    13 views2 pages
    This document is a project report submitted by a group for their PGDM - Banking & Insurance program. It analyzes the marketing and communication strategies of Axis Bank. The report contains sections on the bank's introduction, marketing strategy, marketing mix, use of CRM as a marketing tool, and communication and advertising approaches.

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    This document is a project report submitted by a group for their PGDM - Banking & Insurance program. It analyzes the marketing and communication strategies of Axis Bank. The report contains sections on the bank's introduction, marketing strategy, marketing mix, use of CRM as a marketing tool, and communication and advertising approaches.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    13 views2 pages

    Marketing and Communication Strategies of Axis Bank: Project Report

    Uploaded by

    karan_w3
    This document is a project report submitted by a group for their PGDM - Banking & Insurance program. It analyzes the marketing and communication strategies of Axis Bank. The report contains sections on the bank's introduction, marketing strategy, marketing mix, use of CRM as a marketing tool, and communication and advertising approaches.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    Marketing and Communication Strategies of Axis Bank

    Project Report

    Submitted by
    Group - 6
    Karan Wadhwa-14PGDMBI07
    Prakhar Lilhare 14PGDMBI12
    Priyam Verma 14PGDMBI13

    PGDM Banking & Insurance


    24-11-2014

    Table of Contents

    S no.
    1
    2
    3
    4
    5

    Description
    Introduction
    Marketing Strategy
    Marketing Mix
    CRM as a tool for marketing
    Communication and advertising strategy

    Page No.

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