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Assignment Submission Form: Treat This As The First Page of Your Assignment
Assignment Submission Form: Treat This As The First Page of Your Assignment
CHANGE MANAGEMENT
Assignment Title:
PG ID
61510779
61510791
61510631
61510180
61510695
Competition
Rational Force Competition
witnessing high growth.
Loosing market with each
day of delay
Products
Rational Force Product
platform is quirky and ugly
looking & complicated
Current product only appeals
to tech savvy early adopters
Leadership
Rational Force - Marketing
department is excited to move to
commercial segment.
Emotional Force Brian has
worked hard in growing the
company
Structure
Rational Force Cross
functional team
Ineffective MIS system
Resistant Forces
Market
Rational Force Inclinations
towards features rather than
technical superiority.
Competition
Rational Force well
established brands with
suitable products
Products
Rational Force Focus away
from quality for commercial
products not coherent with
current
Culture
Emotional Force Ongoing
Blame game, No strong
leadership, No alignment of
firms interest with that of
peoples
Mindset of quality at all cost
instead of quality at set cost
Leadership
Emotional Force Distrust
among people for Brian and
Bell
VP of R&D and
Manufacturing departments
fear loosing control & power
Structure
Rational Force lack of
information sharing