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ASSIGNMENT SUBMISSION FORM

Treat this as the first page of your assignment


Course Name:

CHANGE MANAGEMENT

Assignment Title:

FORCE FIELD DIAGRAM

Submitted by: GROUP J10


(Student name or group name)
Group Member Name
Akshay Raina
Nitin Chhaparia
Prakhar Maini
Ragul
Rishabh Daga

PG ID
61510779
61510791
61510631
61510180
61510695

Force Field Analysis


Driving Forces
Market
Rational Force Growing
market, opportunity to earn
25% more margins due to
superior technology. New
emerging medical market

Competition
Rational Force Competition
witnessing high growth.
Loosing market with each
day of delay

Products
Rational Force Product
platform is quirky and ugly
looking & complicated
Current product only appeals
to tech savvy early adopters

Financial & Budgets


Rational Force Liquidity
problems

Leadership
Rational Force - Marketing
department is excited to move to
commercial segment.
Emotional Force Brian has
worked hard in growing the
company

Structure
Rational Force Cross
functional team
Ineffective MIS system

Workforce & People


Rational Force Talented
and experienced people

Resistant Forces
Market
Rational Force Inclinations
towards features rather than
technical superiority.

Competition
Rational Force well
established brands with
suitable products

Products
Rational Force Focus away
from quality for commercial
products not coherent with
current

Financial & Budgets


Rational Force - More
investments needed. Banks
reluctant in financing
operations further

Culture
Emotional Force Ongoing
Blame game, No strong
leadership, No alignment of
firms interest with that of
peoples
Mindset of quality at all cost
instead of quality at set cost

Leadership
Emotional Force Distrust
among people for Brian and
Bell
VP of R&D and
Manufacturing departments
fear loosing control & power

Structure
Rational Force lack of
information sharing

Workforce & People


Rational Force No
coordination in teams
Emotional Force Rumour
by Rob. Motivated by selfish
motives. Insecurity
High degree of level 1
resistance due to lack of
communication, clarity and
information sharing

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