TABLE OF

CONTENTS
03-06
HERE WHAT WE DO

07-13
HERE WHO WE ARE

14-24
HERE WHO WE REACH

25-27
HERE TO ORIGINATE

28-29
HERE TO CHAMPION

30-31
HERE TO DISTRACT

32-33
HERE TO CONNECT

34-35
HERE TO TRAVEL

36-37
HERE FOR HER

38-39
HERE TO ENTERTAIN

40-41
HERE TO INSPIRE

42-55
HERE TO HELP
BRANDS SUCCEED

DIGITAL

MOBILE

TELEVISION

PRINT

SOCIAL MEDIA

EXPERIENTIAL

PUBLIC RELATIONS

RESEARCH

Here Media operates the most established, most recognized, and most talked-about media
brands serving the LGBT market. Across all platforms print, television, digital, social media,
tablet, and mobile Here Media reaches 5 million consumers wherever they are and however
they want. Were everywhere. Were HERE.

CUSTOM
AD UNITS

MOBILE
REACH

CUSTOM
VIDEO

NATIVE
CONTENT

Leverage your creative assets to

produce high impact, custom video
ad units to drive engagement
and CTR.

This is where a description of

mobile reach can go.

An array of custom videos for

brands to showcase exclusive
interviews with the most intriguing
voices of the LGBT community.

Editorial content, including articles,

slideshows and video, that show the
capabilities of your brand alongside
the latest editorial content.

CAPABILITIES:

CAPABILITIES:

CAPABILITIES:

CAPABILITIES:

Turnkey custom ad unit creation, from frontend design to back end development

25% of Here Media audience accesses

Brand integration within videos via product

placement, title cards and watermark

Brand integration within editorial content,

including Sponsored by attribution

Brand alignment with exclusive Here Media

editorial franchises

Engaging custom content that aligns

specifically to your brand

Ownable content for distribution by brand

Ownable content for distribution by brand

Variety of custom ad unit sizes including

300X250 expandable, 300X600 expandable
and OPA pushdown
Inclusion of links to brand pages & social

content
via mobile device
Reach our mobile audience with targeted units
Gay.com and HIV plus mobile apps launched
in 2013

Ability to include surveys within the unit to gain

consumer insights

SOCIAL
MEDIA

EXPERIENTIAL
EVENTS

TABLET
INTEGRATION

CUSTOM
RESEARCH

Custom social media campaigns

that leverage user-generated
content and brand engagement
across an audience of 1MM+ on
Instagram, Facebook and Twitter.

Allow LGBT consumers to interact

with your brand by connecting
physical activations, social media
and print to offer a 360 campaign.

This is where a description of tablet

integration can go.

This is where text to describe

custom research can go.

CAPABILITIES:

CAPABILITIES:

CAPABILITIES:

CULTURE SCOUTS:

Sweepstakes to encourage engagement

with brand

Brand alignment with LGBT influencers in

key markets

Embed video or audio into custom brand page,

or create a video introduction to the issue

Here Media created sharable social

media posts

Brand awareness through dynamic

event activations

Unique page animation or a custom

navigation tool

Stay on the pulse of the millennial with Here

Medias culture scouts; and exclusive panel of
2,200+ opt in LGBT consumers ready to tell us
about purchase decisions, where they go, what
they like and more.

Brand handle integration and/or hashtag in

social post

Integrated digital campaigns to complement

the event

Clickable URL to preferred site

MILLENNIAL PANELS:

Social media integration, such as Twitter feed

Here Media conducts monthly focus groups

of 8-10 LGBT millennial aged 18-34 who share
deep insights into various LGBT topics.

Crowd-sourced, compelling, user content

Branded slideshow with call to action

HERE MEDIA IS:

LGBT OWNED
AND OPERATED.
...

EMPOWERING, EDUCATING AND

ENTERTAINING THE LGBT COMMUNITY
IN EVERYTHING WE DO.

WE GIVE VOICE TO THE

17MM PEOPLE
IN THE U.S. WHO ARE OUT AND PROUD.

LESS THAN //////////////////////////////////////////////////////////////////////////

9%

OF OUR AUDIENCE VISITS

COMPLEX.COM, GAWKER.COM,
EW.COM OR LOGOTV.COM

THE ONLY PLACE

TO REACH A
UNIQUELY GAY

AUDEIENCE
ONLY /////////////////////////////////////////////////////////////////////////////

11%
*Source: NEED THIS SOURCE

OF OUR AUDIENCE
GOES TO HUFFINGTON
POST GAY VOICES

AMERICAS
LEADING LGBT DIGITAL NETWORK

64.5MM
PAGE VIEWS

*Source: Google Analytics, August 2014

18.3MM

MONTHLY UNIQUES

10

SHARE

LIKE
REGRAM
AND FAVORITE

*Source: NEED THIS SOURCE

HERE MEDIA

1MM+
HERE MEDIAS FACEBOOK,
INSTAGRAM AND TWITTER
AUDIENCE IS GROWING AND IS
COMPARIBLE TO MASS MEDIA
BRANDS SUCH AS GQ AND IS
LARGER THAN ESQUIRE, DETAILS,
LOGO TV, HUFFINGTON POST GAY
VOICES AND QUEERTY/GAYCITIES.

GQ

ESQUIRE

LOGO

DETAILS

HUFFPOST
GAY VOICES

QUEERTY /
GAYCITIES

3MM

711K

476K

287K

3MM

3MM

11

AWARD
WINNING

PUBLICATIONS
2014:
2013:
2012:
2011:

2010:
2009:
Also:

2013:
2012:

2011:

2010:

2009:

IAB Mixx Award Nominee for Best Multicultural Strategy

The GLAAD Media Award WINNER for Best Magazine Overall Coverage
CTAM Award Nominee for Multicultural or Alternative Audience Development Digital Media
Gay Audience for Happily Divorced (TV Land)
The GLAAD Media Award WINNER for Best Magazine Overall Coverage
The GLAAD Media Award WINNER for Best Magazine Overall Coverage
ASME Cover Award Nominee February 2010 (Fashion and Beauty)
ASMEs National Magazine Award Nominee Best Portfolio; OUT 100: School Days
The Recipient of 12 merit awards from the society of Publication Designers

The GLAAD Media Award WINNER for Best Magazine Overall Coverage
The GLAAD Media Award WINNER for Best Magazine Overall Coverage
Outstanding Digital Journalism Article Nominee Eight Months in Solitary
Outstanding Digital Journalism Multi-Media Nominee The Advocate 45th
The GLAAD Media Award WINNER for Best Magazine Overall Coverage
GLAAD Media Award Winner for Outstanding Digital Journalism Article A View from Washington
NLGJA Honor: Excellence in Opinion Writing First Place: Jonathan Rauch, The Minority Report
NLGJA Honor: Excellence in Feature Writing Second Place: Jeff Sharlet, Dangerous Liaisons
The GLAAD Media Award WINNER for Best Magazine Overall Coverage
ASME Cover Award Nominee February 2010 (News and Business)
ASME Cover Award Nominee September 2009 (Most Controversial)
10 Best Magazine Covers of 2009 (Porn Panic, May 2009)
ASMEs Cover Award Nominee Matthew Mitcham, March 2009
ASMEs Cover Award Nominee Porn Panic, May 2009

13

AUDIENCE

2.3%
INCREASE
OF AMERICAN ADULTS
ARE LIKELY TO IDENTIFY
AS LGBT IN THE LAST
6 YEARS

*Source: Simmons LGBT Study: 2013

15

AUDIENCE THE GAY OUTLOOK ACCENTUATES

72%
55%

54%

Express my
personal taste

*Source: NEED THIS SOURCE

Excel at the
things I do

New
experiences

56%

Look
my best

59%

Making my
home a haven

16

THE HERE MEDIA AUDIENCE

HAS REFINED TASTE

I have strong personal tastes I know what I like and dislike.
GAY MEN: 72% VS. STRAIGHT MEN: 60%

SHOPS TO REFLECT PERSONAL STYLE

The things I buy say something about who I am.
GAY MEN: 40% VS. STRAIGHT MEN: 32%

MAKES DECISIONS FOR THE HOUSEHOLD

I shop for our home.
GAY MEN: 60% VS. STRAIGHT MEN: 42%
*Source: Simmons CMB Study, Here Media

17

94
%

AUDIENCE

WILL GO OUT OF THEIR

WAY TO PURCHASE
PRODUCTS AND
SERVICES MARKETED
DIRECTLY TO THEM.1

87
%

OF HERE MEDIAS
AUDIENCE IS MORE
LIKELY TO BUY A
PRODUCT OR USE A
SERVICE ADVERTISED
IN IT.1
BRAND LOYAL

AUDIENCE HHI2

INDEX

INVESTMENT PORTFOLIO2

VALUE

$150,000 $199,999
$200,000+

181
254

Median HHI
Mean HHI
Median
Mean

$110,400
$147,000
$130,000
$267,000

*1. Source: GFK MRI 2013 2. Here Media GFK / MRI Audience Survey: 2013

18

AUDIENCE: THE MILLENNIAL

Here Medias digital audience reaches 1.7MM+ Millennials (18-34)
monthly - more than GQ, Logo, Huffpost Gay Voices, Queerty & GayCities

MORE LIKELY TO VISIT HERE MEDIA SITE

VS. COMPETITORS

160

159

156
137

82

Here Media

*Source: Comscore Media Metrix, 2014

Gawker

Logo
TV

Queerty

Huffpost Gay
Voices

19

37%
34%
DIGITAL: LGBT WEBSITES

12%
Have increased visiting
LGBT magazines

*Source: CMI LGBT Audience Study: 2014

MORE POPULAR

THAN EVER
Have increased visiting
LGBT websites

Higher CTR of
Here Media custom
campaigns vs.
national average

20

DIGITAL: REACH AMONG LGBT

WEBSITES

HERE MEDIA IS

#1
QUEERTY /
GAYCITIES

LOGO

HUFFPOST GAY
VOICES

1.23M
M

1.87M
M

2.65M
M

*Source: 1. Comscore: (Month) 2011 2. Google Analytics, September: 2014

DIGITAL REACH FOR LGBT MEDIA1

17.4MM+ MONTHLY UVs 2

21

LGBT MARKET: A DESIRABLE DEMOGRAPHIC1

HIGH URBAN MARKET IN

17MM

99.3%

$830B

LGBT in the United States

of all U.S.

In buying power

AFFLUENT & ACQUISITIVE HIGHEST PER CAPITA SPENDING POWER2

$53.5K

$37K

$22K

$21.5K

ANNUAL DISCRETIONARY INCOME

ASIAN AMERICAN

AFRICAN AMERICAN

LATINO

*Source: 1. Witeck Research Polls 2. Source: Simmons LGBT Study: 2013

22

LGBT MARKET: POISED TO PURCHASE

Analysts agree that the gays are a great target
for brand growth. Advertising Age

Gays and lesbians typically have significantly

greater buying power than other so-called affinity
groups and tend to be more loyal. Fortune

Being gay-friendly is cheap and good for business

changing attitudes in society at large have reduced the
cost of being gay-friendly and raised the rewards. The
Economist

More brands are tapping into their digital

coffers to reach the gay market than
ever. The New York Times

LGBT MEDIA INFLUENCES

PURCHASE DECISIONS
My purchase decision is strongly or
somewhat influenced when seeing it
advertised in gay media.

*Source: CMI LGBT Audience Study: 2014

As acceptance of LGBT rights increases, people

feel more comfortable being open when they are
traveling. More destinations are getting on the
bandwagon to market to gay travelers. Reuters

GAY MEN 18-29

73%

LESBIANS 18-29

81%

GAY MEN 30-40

78%

LESBIANS 30-40

86%

GAY MEN 45-59

82%

LESBIANS 45-59

84%

23

59%

BUSINESS: SUPPORT

Of people in the U.S. support equal

marriage

300+
Number of companies that wrote
the Supreme Court in favor of
marriage equality

*Source: Simmons LGBT Study: 2013

FOR LGBT EQUALITY

24

THE WORLDS LEADING FASHION AND LIFESTYLE BRAND

FOR GAY MEN. OUT DRAWS ON A RICH POOL OF
CREATIVE AND LITERARY TALENT TO DEFINE THE
CONTRIBUTION OF GAY MEN TO THE WIDER CULTURE.
OUT IS A WINNER OF THE 2013 GLAAD MEDIA AWARD
FOR OUTSTANDING MAGAZINE.

3.9MM
690K
360K
57K

MONTHLY UVs

PRINT READERSHIP

FANS &
FOLLOWERS

TABLET DOWNLOADS
*Source: Simmons LGBT Study: 2013

26

OUTS DIGITAL AUDIENCE IS GROWING

FASTER THAN HUFFINGTON POST GAY
VOICES, QUEERTY, LOGO & GAYCITIES

OUT GREW

352%
YEAR OVER YEAR

*Source: Comscore

QUEERTY

87%

LOGO TV

21%

GAY CITIES

19%

HUFFINGTON POST
GAY VOICES

42%

27

THE LEADING LGBT NEWS SOURCE IN THE U.S. FOR

NEARLY 50 YEARS, DECLARED THE STANDARD OF GAY
JOURNALISM BY THE WASHINGTON POST.

2.9MM
330K
MONTHLY UVs

FANS & FOLLOWERS

*Source: Google Analytics: July, 2014

29

THE DAILY STOP FOR STYLE, TRAVEL, ENTERTAINMENT AND

TRENDING STORIES FOR YOUNGER GAY MEN. SAVVY AND
SASSY, ITS CLICK-Y CONTENT KEEPS THEM COMING BACK
FOR MORE.

935K
130K
MONTHLY UVs

FANS & FOLLOWERS

*Source: Comscore

31

THE ORIGINAL SOCIAL NETWORKING SITE FOR THE LGBT

COMMUNITY. GAY.COM EVOLVED INTO THE PREMIER
DATING HUB FOR MILLIONS. IT CONTINUES TO INNOVATE
AND WILL SOON DEBUT A BOLD, NEW FORMAT AIMED
DIRECTLY AT SOCIALLY SAVVY MILENNIALS. ITS A BRAND
NEW GAY. NEW FORMAT COMING SOON!

4.6MM
130K
MONTHLY UVs

FANS & FOLLOWERS

*Source: Google Analytics: July, 2014

33

HAS THE SCOOP ON THE HOTTEST PLACES, EVENTS,

SERVICES AND TRAVEL ACCESSORIES. ITS WHERE
STYLISH TRAVELERS GET READY TO TAKE FLIGHT AND IS
THE ULTIMATE TRAVEL COMPANION FOR INTREPID
LGBT ADVENTURES.

450K
13K
MONTHLY UVs

FANS & FOLLOWERS

*Source: Google Analytics: July, 2014

35

AMERICAS LEADING LESBIAN-FOCUSED DIGITAL BRAND.

SMART AND SEXY, ITS THE ONE-STOP SPOT FOR
WOMEN, WHICH EXPLORES THE INTERSECTION OF
LESBIAN POP CULTURE, POLITICS, ENTERTAINMENT
NEWS AND LIFESTYLE STORIES THAT IMPACT WOMEN. IT
ENTERTAINS, INFORMS AND STIMULATES DISCUSSION
WITHIN AND BEYOND THE GAY COMMUNITY.

2.9MM
330K
MONTHLY UVs

FANS & FOLLOWERS

*Source: Google Analytics: July, 2014

37

CELEBRATING ITS 10TH ANNIVERSARY, IT IS THE ONLY

TELEVISION OUTLET DEDICATED TO LGBT FILMMAKERS,
ARTISTS AND PERFORMERS, SHOWCASING THEIR WORK IN
ITS ORIGINAL, UNCENSORED FORM. AVAILABLE
NATIONWIDE ON ALL MAJOR CABLE CARRIERS, HERE TV
PROVIDES A WIDE RANGE OF PROGRAMMING FOR A
DIVERSE AUDIENCE.

50MM+
2.2MM
14K
HOMES
NATIONWIDE

MONTHLY UVs

FANS & FOLLOWERS

*Source: Google Analytics: July, 2014

39

FOCUSES ON THE MIND, BODY AND SPIRIT OF HIVPOSITIVE PEOPLE AT A TIME WHEN THEY ARE LIVING
LONGER THAN EVER. IT OFFERS REGULAR FEATURES ON
HEALTH, TREATMENT, WELLNESS, NUTRITION, FITNESS,
RELATIONSHIPS, MEDICAL RESEARCH AND MORE.

49K
6K

MONTHLY UVs

FANS & FOLLOWERS

*Source: Google Analytics: July, 2014

41

CHEVY VOLT

Here Media celebrated the Chevy Volt auto revolution with A

dynamic custom peel back digital advertisement, supporting
digital media and robust social media placements. It aligned
Chevy Volt with cutting-edge, press-worthy content across our
leading LGBT network.

01

STRONG SOCIAL MEDIA SUPPORT FROM

OUT, THE ADVOCATE, GAY.NET FEEDS TO
310K + FANS AND FOLLOWERS

02

THE UNIT ACHIEVED A CTR 12% HIGHER

THAN HERE MEDIA AVERAGE

03

THE SPECIAL E-NEWSLETTER RECEIEVED

A CTR 247% HIGHER THAN HERE MEDIA
AVERAGE

43

GILLETTE BODY

In spring 2014, OUT and Gillette partnered on Body Max: celebrating

the competitive spirit of LGBT athletes and showcasing advanced
Gillette shaving technology that allows men to look, feel and perform
at their very best. Through custom video and native editorial, out
profiled openly gay swimmer Amini Fonua, who shared his personal
story and manscaping tips with the out audience.

01

ENGAGED THE LGBT AUDIENCE WITH TWO

CUSTOM BODY MAX VIDEOS

02

CTR 41% HIGHER THAN HERE MEDIA

AVERAGE

03

3.2MM VIDEO IMPRESSIONS

44

100% SOV OF FIRST |

LOOK
HUB WITH BRANDED RAILS

5 NATIVE VIDEOS
65+ ORIGINAL, NATIVE
EDITORIAL PIECES

SOCIAL MEDIA PROMOTION

FROM @OUTMAGAZINE

IN 2013, HERE MEDIA PRESENTED GILLETTE WITH ITS EXCLUSIVE , MULTIMEDIA LAUNCH SPONSORSHIP OF FIRST LOOK:
SUMMER, AN EDITORIAL COMPENDIUM OF THE SEASONS NEED-TO-KNOW TRENDS IN STYLE AND ENTERTAINMENT.

45

MACYS LOOKOUT!

In partnership with Macys, OUT launched LOOKOUT, a digital

experience that connected style-conscious male consumers to the
looks they loved all season long. LOOKOUT was editorially-driven
and fully shopable.

01

MORE THAN 10,000 VIDEO VIEWS

02

CO-BRANDED PROMOTIONAL UNIT, WITH

13.4MM IMPRESSIONS

03

ACHIEVED MORE THAN 10MM SOCIAL

MEDIA IMPRESSIONS

46

GAY EUROPE

In 2014, OUT Traveler partnered with Gay Europe, Inside & Out,
a collaboration of gay-friendly destinations redefining gay travel
to Europe, for the out traveler ambassador contest. OUT
Traveler invited social media fans and followers to upload A 15second Instagram video detailing why he or she would be the
OUT Traveler ambassador, using #gayeurope. One lucky winner
won A 9-day trip for two to the 4 European destinations:
Antwerp, Copenhagen, Stockholm and Germany. The winners
documented their experiences via mobile video, photos and A
daily journal, all of which appeared on outtraveler.com.

01

CTR 235% HIGHER THAN HERE MEDIA

AVERAGE

02

MORE THAN 60 UNIQUE VIDEO

SUBMISSIONS

03

400K+ SOCIAL MEDIA IMPRESSIONS

ACROSS FACEBOOK, INSTAGRAM AND
TWITTER

47

#ITGETSBETTER

OUT and Wells Fargo partnered to celebrate individuals who

have overcome obstacles, found happiness and now celebrate
their It Gets Better at the premier LGBT event of the year,
OUT100. Out asked its social media fans and followers across
Facebook, Twitter and Instagram : How has it really gotten
better in your life? The winners celebrated their triumph over
adversity at OUT100. OUT interviewed each winner at the Here
Media tv studio before OUT100. Their stories were told in five
(5) video clips.

01

CTR 12% HIGHER THAN HERE MEDIA

AVERAGE

02

PRESS IMPRESSIONS: 1.3B

03

ANTI-BULLYING CHANNEL RECEIEVED

OVER:
6.8MM IMPRESSIONS
8K CLICKS
477,000 PAGE VIEWS

48

#ACCEPTANCEMATTERS

Here Media and MasterCard partnered to support, enhance, and

inspire social movements around diversity through the
#acceptancematters campaign. Here Media asked its social
audience to say why #acceptancematters on Facebook, Twitter
and Instagram. Editors from out and The Advocate joined the
conversation, writing personal accounts about why
#acceptancematters to them and sharing their stories on social
media and online. Here media generated buzz for
#acceptancematters through two RT to win contests, where
social followers RT'ed images of acceptance for a chance to win
a trip to NYC and to the iconic OUT100 ceremony. At OUT100,
Here Media created an #acceptancematters photo booth.

01

CTR 12% HIGHER THAN HERE MEDIA

AVERAGE

02

700+ USER GENERATED SUBMISSIONS

TO #ACCEPTANCEMATTERS

03

OUT100 EVENT ACTIVATION AT OUT100

THAT ENGAGED MORE 600 LGBT VIPS WITH
THE #ACCEPTANCEMATTERS CAMPAIGN

49

BUICK + OUT100

OUTs acclaimed OUT100 issue celebrates the 100 men and

women who have made an impact on our world this year both
for LGBT culture and beyond. 2013 marks the fourth consecutive
year of Buick as presenting sponsor of OUTs signature
program. As part of this sponsorship, OUT went behind the
scenes with four high-profile OUT100 honorees: actor Jim
Parsons, activist Edie Windsor, director Lee Daniels and actor
Wentworth Miller.

01

CTR 12% HIGHER THAN HERE MEDIA

AVERAGE

02

STUNNING AND INTERACTIVE VEHICLE

DISPLAYS 1200+ VIP ATTENDEE
INTERACTIVE INSTAGRAM WALL

03

10MM SOCIAL MEDIA IMPRESSIONS

HIGH VISIBILITY AT EVENT
1.3B PRESS IMPRESSIONS
5MM DIGITAL REACH

50

LEXUS + OUT 20TH ANNIVERSARY

OUT partnered with Lexus to celebrate a milestone anniversary

with exclusive content within a new online channel and an
exclusive event in Los Angeles.

01

OUT 20TH DIGITAL CHANNEL WITH LEXUSBRANDED SLIDESHOW PRESENTING

SPONSORSHIP OF THE OUT 20TH
ANNIVERSARY PARTY AT STATION
HOLLYWOOD IN LOS ANGELES.

02

SHOWS, INTERACTIVE TIMELINE AND

PLAYLIST DATA CAPTURE OPPORTUNITY
FOR LEXUS, LGBT TASTEMAKERS
EXPLORED MULTIPLE LEXUS VEHICLES
ON-SITE AT THE EVENT

03

LEXUS-BRANDED INTERACTIVE PHOTO

BOOTH AT EVENT ENCOURAGED
INTERACTION WITH VEHICLE AND
SOCIAL SHARING

04

800+ VIP INFLUENCER ATTENDEES

51

LEXUS + ADVOCATE 45TH ANNIVERSARY

The advocate and Lexus hosted 700+ VIP guests for the 45th
Anniversary event at the Beverly Hilton in Beverly Hills.

01

700 VIP GUESTS IN ATTENDANCE

02

175MM PRESS IMPRESSIONS

03

MILLIONS OF SOCIAL MEDIA IMPRESSIONS

52

LEXUS + OUT FASHION HOLLYWOOD

OUT partnered with Lexus to celebrate OUTs Fashion

Hollywood issue with an OUT Fashion Hollywood event kicking
off LA Fashion Week in the Pacific Design Center.

01

350 GUEST ATTENDED THE EVENT

02

A LEXUS-BRANDED MEDIA WALL GAVE

GUESTS THE OPPORTUNITY TO TAKE
PHOTOS AND TWEET LIVE HAPPENINGS OF
THE EVENT TO OUTS 32,000 TWITTER FAN
AND FOLLOWERS

03

EXTENSIVE SOCIAL REACH TO HERE

MEDIA S 800K+ FANS AND FOLLOWERS

53

LEXUS TASTEMAKERS

Each Year, Out Releases Its Annual Tastemakers Tribute To

The Men And Women Who Are Transforming The Way We Live
Today. These Artists, Designers, Musicians And Entertainers
Are Innovators Who Share The Principals Of Passion And
Integrity With Their Work.
Lexus And Out Partnered To Bring Tastemakers To Life Through
A Custom Video Series, Highlighting Each Persons Unique Path
To Success.

01

ENGAGED THE LGBT AUDIENCE WITH TWO

CUSTOM VIDEOS

02

STRONG SOCIAL MEDIA PROMOTION TO

HERE MEDIAS AUDIENCE OF MORE THAN
500K FANS AND FOLLOWERS

03

100% SOV OF CUSTOM VIDEO

54

SUBARU + NYC PRIDE 2013

OUT Magazine hosted an exclusive event celebrating gay pride

at XL Nightclub on June 25, 2012, during NYC Pride Week.
The edgy and fashionable event space allowed for memorable
Subaru installations including a Subaru Impreza on site. Pride
goers had the opportunity to graffiti the car with words of what
pride meant to them. The end result was A colorful display of
LGBT pride and the perfect photo op. Inside, Subaru brand
ambassadors spread the word of the companys long standing
support of the LGBT community.

01

1200+ GUESTS IN ATTENDANCE

02

300+ VIP GUESTS IN ATTENDANCE

03

34.4MM PRESS IMPRESSIONS

55

HERE MEDIA INC:

10990 WILSHIRE BOULEVARD, PENTHOUSE LOS ANGELES, CA 90024
PHONE (310) 806-4288 FAx (310) 806-4268
120 W 45TH STREET, 38TH FLOOR NEW YORK, NY 10036
PHONE: (212) 242-8100 FAx : (212) 242-8338
2014 HERE MEDIA INC. ALL RIGHTS RESERVED.