PHILLIP E.

RUSSO, CAE
93 MCGUFFY ROAD
MIDDLEBUSH, NJ 08873
HOME: (732) 873-3415 CELL: (908) 938-1233
E-MAIL: PERUSSO@COMCAST.NET
Objective:

Leadership position at a service organization where my skills, attributes, and experience better the
individuals, community, and organization I serve, while providing a sense of fulfillment.

Professional Experience
Employer: NAFA Fleet Management Association (NAFA) - Princeton, New Jersey
Title: Executive Director, February 2005 Current
Summary of Selected Duties & Accomplishments:
Develop, continually monitor, and analyze annual budget with annual revenue of $4-million. Present
compelling reasons for adopting budget to President, Treasurer, Finance Committee, Board of
Trustees, and 65-member Board of Governors.
Recommend and establish new sources of revenue, as well as cost-containment initiatives.
Direct professional staff of 12 to ensure accomplishment of strategic plan, as well as daily objectives;
appraise staff performance.
Ensure high quality and consistency among all products and services delivered to all customers,
including conferences, trade shows, publications, websites, educational products, professional
certification program, public relations campaigns, and others.
Develop sponsorship program to entice vendors to support the annual meeting.
Direct all strategic planning efforts, including conducting quarterly think tank sessions with 65member Board of Governors.
Serve as liaison between the Board of Trustees and the associations legal and legislative counsels.
Represent the association before industry groups and the press.
Employer: International Recording Media Association (IRMA) - Princeton, New Jersey
Now known as the Content Storage & Delivery Association
Titles: Executive Director, January 2001 February 2005
Director of Operations, April 1999 December 2000
Summary of Selected Duties & Accomplishments:
Developed annual budget to ensure continued operations of not-for-profit trade association with
annual revenue exceeding $1-million.
Directly responsible for providing valuable member services, including conferences, trade shows,
publications, website, market intelligence, and others.
Developed and implemented creative marketing campaigns for association products and services
resulting in increased sales, greater corporate sponsorships and donations, and higher member
satisfaction.
Conducted daily business-to-business marketing and communications to spread the Associations
message, persuade Executives at Fortune 500 companies to participate in seminars, and convince
donors of the value of contributing to the Association.
Established West Coast Public Relations Office to ensure representation and increase association
awareness in the Hollywood community.
Reorganized and streamlined headquarters operations to provide better and cost-efficient member
services and to decrease dependency on, and expenses to, contracted service providers.

 Launched associations first-ever four-color, advertiser-supported, quarterly news magazine.

PHILLIP E. RUSSO, CAE

Employer: National Association of Fleet Administrators, Inc. (NAFA) - Iselin, New Jersey
Now known as NAFA Fleet Management Association
Titles: Deputy Executive Director, January 1996 - March 1999
Assistant Executive Director, January 1990 - December 1995
Director of Communications, March 1988 - January 1990
Assistant/Associate Editor, September 1985 - March 1988
Summary of Selected Duties & Accomplishments:
Served as primary liaison between elected and appointed national and local leaders and paid staff.
Developed and conducted leadership training and orientation sessions for newly elected leaders.
Directed membership/marketing, information systems, and communications/publications departments.
Identified critical Association and industry issues; designed and implemented marketing,
communications, and public relations plans, as well as strategic planning sessions, to address issues.
Represented Association before public, media, and industry groups.
Produced, from start to finish, 1- to 4-color publications, including magazines, newsletters, brochures,
flyers, advertisements, newspapers, and direct mail promotion materials.
Professional Service
Member, American Society of Association Executives (ASAE), 1988 - Present
Frequent attendee at ASAE annual conferences
Speaker at ASAE Spring Conference, May 2012, on subject of Breaking Down Silos
Member, Mid-Atlantic Society of Association Executives, formerly New Jersey Society of Association
Executives (NJSAE), 1988 - Present
Elected or appointed to the following leadership positions:
Director, 2005-2007 and 2009-2010
Treasurer, 1996
Chair, Executive Director Search
Secretary, 1995
Committee, 2008
Director, 1994
Chair, CAE Committee, 2003-2005
Chair, Public Relations Committee, 1993
Chair, Marketing Committee, 2000-2001
Member, Public Relations Committee, 1992
Immediate Past President, 1999
Member, Membership Marketing Committee,
President, 1998
1990-1992
President-Elect, 1997
Frequent attendee at MASAE events, including annual conferences
Sponsor of MASAE annual golf tournament
Social Service
Participant in annual Habitat for Humanity Volunteer Day, 2009-2013
Instructor, Natural Family Planning, Office of Family Life, Diocese of Metuchen, NJ, 2000-Current
Member, Marriage Preparation Team, St. Matthias Parish, Somerset, NJ, January 1999-2006
Teacher, Grade 3 Sunday School, St. Matthias Parish, Somerset, NJ, September 1990-June 1991
Advisor, Youth Ministry Group, St. Matthias Parish, Somerset, NJ, August 1985-September 1990
Degrees & Honors Earned
2010 MASAE Volunteer of the Year
Certified Association Executive - American Society of Association Executives, July 1997
(Recertified January 2001, 2004, 2007, 2010, 2013 for three-year periods)
Bachelor of Arts Degree - Journalism/Mass Media, Rutgers University, January 1986
93 MCGUFFY ROAD MIDDLEBUSH, NJ 08873
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(908) 938-1233

PHILLIP E. RUSSO, CAE

Associate in Applied Science Degree - Marketing, Middlesex County College, May 1983

93 MCGUFFY ROAD MIDDLEBUSH, NJ 08873

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(908) 938-1233