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    Media Kit - Femina Filmfare

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    Sree Mahalakshmi
    Femina is the largest circulated and read women's English magazine in India, with a readership of 904,000 according to 2007 NRS data. It has a fortnightly print order of 170,000 copies distributed across national and regional editions. The target demographic is SEC A/A1 English-speaking women ages 24-35 living in metro areas. Filmfare is the number 1 magazine in the film genre with a readership of 1.9 million and circulation of 157,094. Launched in 1952, it targets ardent film fans with a contemporary style focusing on glamour, stars' lifestyles, and opinions rather than gossip.

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    Media Kit - Femina Filmfare

    Uploaded by

    Sree Mahalakshmi
    275 views10 pages
    Femina is the largest circulated and read women's English magazine in India, with a readership of 904,000 according to 2007 NRS data. It has a fortnightly print order of 170,000 copies distributed across national and regional editions. The target demographic is SEC A/A1 English-speaking women ages 24-35 living in metro areas. Filmfare is the number 1 magazine in the film genre with a readership of 1.9 million and circulation of 157,094. Launched in 1952, it targets ardent film fans with a contemporary style focusing on glamour, stars' lifestyles, and opinions rather than gossip.

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    Femina is the largest circulated and read women's English magazine in India, with a readership of 904,000 according to 2007 NRS data. It has a fortnightly print order of 170,000 copies distributed across national and regional editions. The target demographic is SEC A/A1 English-speaking women ages 24-35 living in metro areas. Filmfare is the number 1 magazine in the film genre with a readership of 1.9 million and circulation of 157,094. Launched in 1952, it targets ardent film fans with a contemporary style focusing on glamour, stars' lifestyles, and opinions rather than gossip.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    275 views10 pages

    Media Kit - Femina Filmfare

    Uploaded by

    Sree Mahalakshmi
    Femina is the largest circulated and read women's English magazine in India, with a readership of 904,000 according to 2007 NRS data. It has a fortnightly print order of 170,000 copies distributed across national and regional editions. The target demographic is SEC A/A1 English-speaking women ages 24-35 living in metro areas. Filmfare is the number 1 magazine in the film genre with a readership of 1.9 million and circulation of 157,094. Launched in 1952, it targets ardent film fans with a contemporary style focusing on glamour, stars' lifestyles, and opinions rather than gossip.

    Copyright:

    © All Rights Reserved
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    of 10

    Femina

    Femina ~ 2007

    The overall picture


    Femina has 904,000 readers all India
    This is the largest readership of any Womens English Magazine
    Femina has 8,40,000 readers in urban India

    Source: NRS 2007

    The largest circulated womens magazine

    PUBLICATION

    CIRCULATION
    ABC
    Jan-Jun06

    READERSHIP
    NRS 06

    FEMINA

    135,083

    904,000

    COSMO

    NA

    73,000

    ELLE

    NA

    NA

    Femina is the largest selling and the largest read womens english
    magazine in India.
    It is read by almost 0.9 million women on a fortnightly basis.

    Advertising Logistics
    Frequency : Fortnightly
    Print Order : 1.70 lakh copies
    Editions : National (8 Metros), Mumbai/ Pune, North, South, Kolkata
    Card Rate : Rs.3.25 lacs

    Readers Demographic Profile


    SEC A1 & A
    English Speaking
    Living in a Metro
    TG 24yrs 35yrs

    The Up-market woman


    Femina also has the interest of the up-market woman
    1,95,000 SEC A young women between the ages of 19-25, in India
    read Femina
    Of these,1,54,000 are from SEC A1
    4,36,000 SEC A women readers between the ages of 25-44
    Of these 3,61,000 are SEC A1 women

    Source: NRS 2006

    FILMFARE
    Number 1 Magazine in the Film Genre
    With a
    Readership of 19,16,000
    Circulation of 1,57,094

    Filmfare
    Launched in 1952
    Fortnightly
    Target Audience: Ardent Film Fans

    Tone: Irreverent, Witty and has An Opinion


    Look: Contemporary with sexy covers, fresh colors, glamour and
    lifestyle of stars
    More credible and trusted than other magazines of this genre as it steers
    clear from scoops and gossips
    Price: Rs. 50/-

    Filmfare Readership Facts...

    2 million average issue readership


    1.2 million plus SEC AB Urban readers
    million SEC AB Urban Female readers
    1.4 Million young Indians (below 35 years) read Filmfare
    1 Million readers reside in Major Metros
    1 Million readers reside in Major Metros
    1.3 Million readers claim that they like to try new products and
    gadgets
    More SEC A male readers than Business World and Business
    India put together

    THANK YOU!

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